2016 NBA All-Star game averages 7.6 million viewers, up 6% from 2015


via Turner Sports release:

NBA All-Star Game Telecast Averages 7.6 Million Total Viewers, Up 6% Over 2015

Turner’s Live Game Coverage Scores Top Program of the Night in Primetime Across All of Cable Television

NBA All-Star Game Content Generates 162 Million Impressions Across Turner’s Twitter & Facebook Accounts

Turner Sports’ exclusive coverage of the 2016 NBA All-Star Game presented by Kia from Toronto delivered significant audience consumption and engagement across all Turner platforms.  Last night’s live game coverage across TNT and TBS delivered an average of 7.6 million total viewers, up 6% over last year, according to Nielsen Fast Nationals.  The networks’ NBA All-Star Game coverage – peaking with an average of 8.7 million total viewers from 8:45-9 p.m. ET– scored the most-viewed program of the night in primetime across all of cable television, based on metered market delivery.  The networks’ NBA All-Star Game coverage generated audience growth across all key male and adult demos.

Turner’s NBA All-Star Game content also delivered 162 million impressions across NBA on TNT and NBA TV Facebook and Twitter channels.  Additionally, Turner’s TV Everywhere platforms garnered triple-digit growth with uniques up 295%, minutes consumed increasing 135% and live streams up 112% over 2015.  Collectively, last night’s NBA All-Star Game generated 1.2 billion minutes of video consumption across Turner’s television and TV Everywhere platforms.

This year marks the first time NBA All-Star was held outside the United States, with the host city of Toronto not reflected in Nielsen analytics.  Traditionally, a host city of equivalent size to Toronto (a top five U.S. city) receives an approximate 50% increase in audience consumption for All-Star events on Saturday and Sunday.  Last year’s NBA All-Star events were held in New York City, the top television market in the United States, which garnered record-setting audience consumption locally.

Overall, Turner Sports’ extensive coverage of NBA All-Star 2016 delivered the two most-viewed sports programs of the week and drove significant audience consumption and engagement across all screens.

Weekend highlights:

  • Social media content published across Turner’s NBA on TNT & NBA TV accounts via Facebook and Twitter (Friday-Sunday) generated more than 390 million social impressions.  Overall, the league’s social media platforms netted a record 326 million video views for NBA All-Star 2016.
  • TNT’s exclusive presentation of the State Farm All-Star Saturday Night averaged 5.6 million total viewers, combining with the NBA All-Star Game to deliver the top two sports programs of the week across all of television.
  • The State Farm All-Star Saturday Night telecast peaked with an average of seven million total viewers from 10:15-10:30 p.m. ET during the Verizon Slam Dunk, leading TNT to win the night in primetime across all of cable television.
  • Top local market ratings for the NBA All-Star Game – San Antonio (12.4), Oklahoma City (9.9), Cleveland (9.7), San Francisco (9.4) and Memphis (8.4); top DMA ratings for the State Farm All-Star Saturday Night – Cleveland (6.7), San Francisco (6.2), New York (5.9), Oklahoma City (5.6) and San Antonio (5.6)

Source line:  TV:  Nielsen Media Research, Live + SD data Fast Nationals for dates for NBA All-Star Weekend (02/13/16 – 02/14/16 vs. 02/14/15 – 02/15/15).  Saturday – Sunday sports television program and local DMA ranking based on metered market ratings from Arianna.  Source: Online TVE Live Stream Starts, Users, Minutes by Quarter Hour (rounded based on actual game time) from Omniture SiteCatalyst; Live Stream Starts, Users, Minutes based on Quarter Hour from Omniture. Social source: Facebook Insights, Twitter Analytics.

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