Alamo Bowl, TaxSlayer Bowl, Cactus Bowl lead cable sports networks for Friday January 2, 2015


On ESPN, the Valero Alamo Bowl where UCLA beat Kansas State led all the cable sports networks (and all of cable) for the day with 5.603 million viewers and a 1.5 adults 18-49 rating.

The TaxSlayer Bowl where Tennessee beat Iowa averaged 4.114 million viewers and a 1.1 adults 18-49 rating.

The TicketCity Cactus Bowl where Oklahoma State beat Washington averaged 4.032 million viewers and a 1.1 adults 18-49 rating.

The Armed Forces Bowl where Houston beat Pittsburgh averaged 2.105 million viewers and a 0.6 adults 18-49 rating.

The premiere of NFL Network’s “A Football Life” focusing on the 2006 Rose Bowl averaged 245,000 viewers.

The table w/everything else should be added hopefully by sometime later this (Wednesday, 1/7) afternoon.

Cable Sports TV Ratings for Friday January 2, 2015:

We haven’t seen the deep-dive yet, but will update with the table when we do (hopefully by this afternoon).

This is sorted from most-watched to least-watched. Using your browser’s search tool (usually CTRL/CMD+F) might be the faster way to go if you’re looking for something specific.

Note: viewership of around 100,000 or lower is technically what Nielsen refers to as a “scratch” i.e., not enough Nielsen panelists watched for Nielsen to validate it. There are around 20,000 homes in the Nielsen panel and a bit over 50,000 panelists, where 1 Nielsen panelist watching a whole telecast represents around 5,800 people.  So something averaging a million viewers averaged around 170 people out of the 50K+ panel — small, but still statistically significant. But when there’s a show with 30,000 viewers, that’s only around 5 or 6 Nielsen panelists…

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