Belmont Stakes runs for a 12.3 overnight rating, down 5%

 

American Pharoah broke a 37 year Triple Crown drought by winning at the Belmont Stakes and the race drew a 12.3 overnight household rating. That’s down 5% versus the 12.9 overnight rating in 2014 when California Chrome was pursuing the Triple Crown and well short of the 15.9 overnight in 2004 when Smarty Jones was bidding for the Triple Crown.

But those who watched got a real treat.

Top local market rating/share:

  1. Louisville 24.2/44
  2. Baltimore 18.2/37
  3. Tampa 17.8/35
  4. Ft. Myers 17.0/32
  5. New York 16.6/36
  6. Oklahoma City 16.1/28
  7. Richmond 16.0/28
  8. Indianapolis 15.4/31
  9. Knoxville 15.3/30
  10. Orlando 14.9/30

Update: here are some press notes via NBC Sports:

BELMONT STAKES

“The 37-year wait is over. American Pharoah is finally the one! American Pharoah has won the Triple Crown!” – Larry Collmus’ race call on NBC

On Saturday afternoon, American Pharoah became the first Triple Crown winner since Affirmed in 1978 with a 5½-length victory in the Belmont Stakes. The race portion of the telecast (6:15-7:15 p.m. ET) registered a 12.3/27 metered market rating – the third-best overnight for a Belmont Stakes on record (People Meter history dates to 1988).

  • NBC has posted back-to-back 12+ overnight ratings for the Triple Crown’s third jewel (12.9 for California Chrome’s attempt in ’14) – marking the first time in People Meter history that successive Belmont Stakes have topped a 12 overnight.
  • The 2015 Belmont Stakes posted the highest metered market rating for a Saturday afternoon sporting event since NBC’s telecast of the Ravens-Patriots AFC Divisional Playoff on Jan. 10 (20.9).

 

  • The New York market, the home of the Belmont Stakes, registered a 16.6 rating/36 share – up 5% from last year’s Belmont (15.8/37) and ranking as the second-highest Belmont in the market behind only Smarty Jones’ Triple Crown attempt in 2004 (20.5/38). (Belmont Stakes top 10 markets below)

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those markets. “Share” is the percentage of TVs in-use.

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