Bulls-Suns, Mavericks-Heat, ‘PTI’ lead Cable Sports TV Ratings for Friday January 30, 2015

 

The Chicago Bulls vs. Phoenix Suns game on ESPN topped all cable sports for Friday, January 30 with an average of 1.287 million viewers and a 0.6 adults 18-49 rating on ESPN.

The Dallas Mavericks vs. Miami Heat game on ESPN averaged 1.20 million viewers and a 0.5 adults 18-49 rating.

Pardon the Interruption averaged  863,000 viewers and a 0.4 adults 18-49 rating.

The Australian Open women’s finals (Sharapova vs. Serena Williams) starting at 3:30am ET averaged 362,000 viewers and a 0.2 adults 18-49 rating on ESPN. Ack: I think that number would’ve been for the men’s semifinals. Sharapova-Serena didn’t air until Saturday at 3am.

Cable Sports TV Ratings for Friday January 30, 2015:

We’ll post the full table as soon as we can.

This is sorted from most-watched to least-watched. Using your browser’s search tool (usually CTRL/CMD+F) might be the faster way to go if you’re looking for something specific.

Note: viewership of around 100,000 or lower is technically what Nielsen refers to as a “scratch” i.e., not enough Nielsen panelists watched for Nielsen to validate it. There are around 20,000 homes in the Nielsen panel and a bit over 50,000 panelists, where 1 Nielsen panelist watching a whole telecast represents around 5,800 people.  So something averaging a million viewers averaged around 170 people out of the 50K+ panel — small, but still statistically significant. But when there’s a show with 30,000 viewers, that’s only around 5 or 6 Nielsen panelists…

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