The Chicago Bulls vs. Phoenix Suns game on ESPN topped all cable sports for Friday, January 30 with an average of 1.287 million viewers and a 0.6 adults 18-49 rating on ESPN.
The Dallas Mavericks vs. Miami Heat game on ESPN averaged 1.20 million viewers and a 0.5 adults 18-49 rating.
Pardon the Interruption averaged 863,000 viewers and a 0.4 adults 18-49 rating.
The Australian Open
women’s finals (Sharapova vs. Serena Williams) starting at 3:30am ET averaged 362,000 viewers and a 0.2 adults 18-49 rating on ESPN. Ack: I think that number would’ve been for the men’s semifinals. Sharapova-Serena didn’t air until Saturday at 3am.
Cable Sports TV Ratings for Friday January 30, 2015:
We’ll post the full table as soon as we can.
This is sorted from most-watched to least-watched. Using your browser’s search tool (usually CTRL/CMD+F) might be the faster way to go if you’re looking for something specific.
Note: viewership of around 100,000 or lower is technically what Nielsen refers to as a “scratch” i.e., not enough Nielsen panelists watched for Nielsen to validate it. There are around 20,000 homes in the Nielsen panel and a bit over 50,000 panelists, where 1 Nielsen panelist watching a whole telecast represents around 5,800 people. So something averaging a million viewers averaged around 170 people out of the 50K+ panel — small, but still statistically significant. But when there’s a show with 30,000 viewers, that’s only around 5 or 6 Nielsen panelists…