NFL Ratings Update through 2018 week 5

October 10, 2018

Through 5 weeks, across all networks and TV windows NFL viewership is averaging 15.6 million viewers per minute which is up 3 percent versus the same point in 2017. Here are the Y/Y changes for various demographics:   Demographic NBC FOX CBS ESPN NFLN All Nets Households 2% 2% 6% -3% 2% 3% Total viewers 1% 1% 6% -2% 2% 3% Adults 18-49 -5% -3% 1% -4% -1% -1% Men…


What’s the value of the out of home viewers? We’ll find out with the next Super Bowl. Maybe.

February 9, 2018

Late Thursday NBC Sports PR issued a release saying out of home viewing of Super Bowl LII increased viewership by more than 12 million viewers. NBC even boasted about turning around the out of home viewing numbers so fast: “Out of home” viewership has been previously reported, but never before within four days of a live event. I’m not knocking NBC or Nielsen. In a world where we won’t see Live+7…


NFL Kickoff Game Ratings Down Again: How Much was Irma?

September 8, 2017

Reasonable people can agree that Irma had some effect on the overnight ratings for last night’s Kansas City Chiefs vs New England Patriots NFL Kickoff game on NBC. It is kind of interesting to do the basic math with these numbers: NFL Kickoff Overnights: 2017: Chiefs/Pats: 14.6 Irma 2016: Panthers/Broncos: 16.5 2015: Steelers/Pats: 17.7 2014: Packers/Seahawks: 16.8 — Sports TV Ratings (@SportsTVRatings) September 8, 2017 versus these numbers: Cable news…


NFL Conference Championships TV Viewership 2006-2017

January 24, 2017

The most-watched of all time? Two words: “The Catch.” You have to go all the way back to 1982’s Cowboys-49ers NFC Championship that averaged 68.7 million viewers — nearly an 11 million viewer advantage over the Saints-Vikings game.  Even with great games and lots of snow on the ground back east, it’s hard to imagine either of today’s game’s topping the 1982 classic. NFL Conference Championships TV Viewership 2006-2017:   Year Early…


NFL Conference Championships Overnight TV Ratings 2006-2016

January 23, 2017

Update 1: Per Fox Sports the Atlanta Falcons win over the Green Bay Packers drew a 27.4 overnight rating. While higher than last year’s NFC  Championship (Panthers blowout of the Cardinals in the late game) it was lower than the 31.8 for last year’s early game (Pats-Broncos). Update 2: Per Nielsen, the New England Patriots win over the Pittsburgh Steelers averaged a 27.6 overnight rating from 6:45-9:45P ET. Overnight ratings…


Mixed ratings bag for NFL Wild Card Saturday

January 8, 2017

Update: Though Raiders-Texans held a slight edge in overnight rating, Lions-Seahawks led viewership 26.9 million to 25.3 million. For all the bad-mouthing of the Raiders-Texans game before hand it wound up not just bettering last year’s equivalent Wild Card Saturday game, it also edged out the primetime Lions-Seahawks game. Raiders/Texans averaged a 16.6 overnight across ABC & ESPN peaking with an 18.8 rating from 5:45-6:00 PM ET.  In the Bay…


Buccaneers-Cowboys ‘Sunday Night Football’ posts best week 15 overnight rating since 2008 (Updated)

December 19, 2016

Update: the game averaged 24.2 million viewers on NBC and per NBC that was the 3rd-highest for a week 15 primetime game since 1995 and up 34 percent versus last year’s Cardinals-Eagles week 15 Sunday Night Football matchup. — The Dallas Cowboys win over the Tampa Bay Buccaneers on ‘Sunday Night Football’ drew a 15.3/25 overnight rating/share (15.3% of the homes in the biggest 56 markets watched the game and 25% of…


Toronto-Seattle MLS Cup finale is most-watched since 2001 (Updated)

December 14, 2016

Update: The game averaged 1.411 million viewers on Fox, up 111% versus last year’s 668,000 and the most since 2001. Viewership peaked on Fox with 2.159 million during the penalty kicks. Additionally the match averaged 601,000 viewers across UniMás and Unvision Deportes making it the 2nd most-watched MLS final on Univision Deportes, up 19% versus last year in viewership and 24% with adults 18-49. In Canada the match averaged 1.43 million…