Broadcast TV Sports Ratings – Sports TV Ratings

Does Nick Khan think Amazon will buy the NFL Network?

January 26, 2021

This post will automatically feed through to Twitter but I’m extending my Twitter sabbatical indefinitely and won’t be looking at Twitter mentions. Andrew Marchand reports that “the Scott Boras of Sports Media” former super-agent turned head of the WWE Nick Khan thinks that Amazon will score a Thursday Night Football exclusive. With the NFL, Khan believes that Amazon could end up with “Thursday Night Football”, while the incumbent networks (Fox/CBS…

The broadcast networks don’t reach as many people as you might think

December 17, 2020

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TL;DR: each of the big broadcast networks is currently available in fewer than 100 million homes in the United States. Though this post will feed through to Twitter automatically, I am extending my Twitter sabbatical indefinitely and will not be signing in to check mentions or direct messages anytime soon*. I’m not picking on Andrew Bucholtz. I like Andrew and, as it goes, he goes out of his way to…

NFL Ratings Update through 2018 week 5

October 10, 2018

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Through 5 weeks, across all networks and TV windows NFL viewership is averaging 15.6 million viewers per minute which is up 3 percent versus the same point in 2017. Here are the Y/Y changes for various demographics: Demographic NBC FOX CBS ESPN NFLN All Nets Households 2% 2% 6% -3% 2% 3% Total viewers 1% 1% 6% -2% 2% 3% Adults 18-49 -5% -3% 1% -4% -1% -1% Men…

What’s the value of the out of home viewers? We’ll find out with the next Super Bowl. Maybe.

February 9, 2018

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Late Thursday NBC Sports PR issued a release saying out of home viewing of Super Bowl LII increased viewership by more than 12 million viewers. NBC even boasted about turning around the out of home viewing numbers so fast: “Out of home” viewership has been previously reported, but never before within four days of a live event. I’m not knocking NBC or Nielsen. In a world where we won’t see Live+7…

NFL Kickoff Game Ratings Down Again: How Much was Irma?

September 8, 2017

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Reasonable people can agree that Irma had some effect on the overnight ratings for last night’s Kansas City Chiefs vs New England Patriots NFL Kickoff game on NBC. It is kind of interesting to do the basic math with these numbers: NFL Kickoff Overnights: 2017: Chiefs/Pats: 14.6 Irma 2016: Panthers/Broncos: 16.5 2015: Steelers/Pats: 17.7 2014: Packers/Seahawks: 16.8 — Sports TV Ratings (@SportsTVRatings) September 8, 2017 versus these numbers: Cable news…

NFL Conference Championships TV Viewership 2006-2017

January 24, 2017

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The most-watched of all time? Two words: “The Catch.” You have to go all the way back to 1982’s Cowboys-49ers NFC Championship that averaged 68.7 million viewers — nearly an 11 million viewer advantage over the Saints-Vikings game. Even with great games and lots of snow on the ground back east, it’s hard to imagine either of today’s game’s topping the 1982 classic. NFL Conference Championships TV Viewership 2006-2017: Year Early…

NFL Conference Championships Overnight TV Ratings 2006-2016

January 23, 2017

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Update 1: Per Fox Sports the Atlanta Falcons win over the Green Bay Packers drew a 27.4 overnight rating. While higher than last year’s NFC Championship (Panthers blowout of the Cardinals in the late game) it was lower than the 31.8 for last year’s early game (Pats-Broncos). Update 2: Per Nielsen, the New England Patriots win over the Pittsburgh Steelers averaged a 27.6 overnight rating from 6:45-9:45P ET. Overnight ratings…

Mixed ratings bag for NFL Wild Card Saturday

January 8, 2017

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Update: Though Raiders-Texans held a slight edge in overnight rating, Lions-Seahawks led viewership 26.9 million to 25.3 million. For all the bad-mouthing of the Raiders-Texans game before hand it wound up not just bettering last year’s equivalent Wild Card Saturday game, it also edged out the primetime Lions-Seahawks game. Raiders/Texans averaged a 16.6 overnight across ABC & ESPN peaking with an 18.8 rating from 5:45-6:00 PM ET. In the Bay…

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