Total Audience Delivery measurement delivering for ESPN

December 7, 2017

ESPN just released a batch of numbers resulting from switching to Nielsen’s Total Audience Delivery (TAD) measurement service in late September. What is TAD? It is the ratings you’ve been used to seeing for the past decade+ (TV + DVR) PLUS streaming and out of home viewing (OOH). If you’re not really into the numbers the story is that ESPN is getting some bang for it’s TAD buck: as a result…

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How much bigger is ESPN than FS1? – December 2017 Cable Coverage Estimates

November 27, 2017

  **DO THESE NUMBERS INCLUDE STREAMING SERVICES LIKE SlingTV, Vue and DirecTV Now?** In the past that was a simple question to answer. The answer was “no.” Some people didn’t like it but it was simple! December was the last month that was the case though. Starting with the January estimates the answer changed to “Yes….kind of.” I applaud Nielsen for  plowing ahead though I don’t know that I’d have…

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Median Age: What it is, how it’s calculated and why it’s useful

October 26, 2017

“Median age” does NOT mean the average age, it means the midpoint age where half of the viewers are older than that age and half of the viewers are younger. But how do they know how old the people watching were!? Nielsen’s national ratings panel includes around 40,000 homes and 100,000 people. Nielsen’s goal is to match its panel proportionately to the overall population. But to do this, they have…

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How much bigger is ESPN than FS1? – October 2017 Cable Coverage Estimates

October 2, 2017

**DO THESE NUMBERS INCLUDE STREAMING SERVICES LIKE SlingTV, Vue and DirecTV Now?** In the past that was a simple question to answer. The answer was “no.” Some people didn’t like it but it was simple! December was the last month that was the case though. Starting with the January estimates the answer changed to “Yes….kind of.” I applaud Nielsen for  plowing ahead though I don’t know that I’d have gone…

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How much bigger is ESPN than FS1? – August 2017 Cable Coverage Estimates

August 2, 2017

Nielsen typically updates its universe estimates in late August/early September for the coming TV season, so I wanted to post the last set of cable coverage estimates under the current estimates. I plan on posting the first set of #s under the new universe estimates in late August or early September. **DO THESE NUMBERS INCLUDE STREAMING SERVICES LIKE SlingTV, Vue and DirecTV Now?** In the past that was a simple…

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How to use Facebook’s mostly-meaningless reach stats and still do some factual ratings reporting

June 12, 2017

I’m picking on Axios because the first sentence of its Mission Statement is: “We are a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating and shareable ways possible. “ At least in one instance they aren’t coming close. In its reporting of Facebook’s streaming statistics versus the TV numbers, Axios wrote: Parts of fired FBI Director James Comey’s Thursday Senate testimony were seen by 89…

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Ratings delays

March 14, 2017

Update Monday, March 20, 2017: Nielsen is back on its regular schedule, but I have yet to see full data for last Monday-Thursday tables (final #s through Thursday have been released. Friday #s won’t be out until this afternoon). Hopefully I will see them today or tomorrow (Tuesday) and get back on track w/a normal posting schedule. Months ago when planning the annual TVbytheNumbers founders reunion* (neither of us is…

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How much bigger is ESPN than FS1? – March 2017 Cable Coverage Estimates

March 7, 2017

It’s always better to view these numbers over time as a directional trend than to take any one particular month seriously, but the trend is down, down, down and March was no exception. March outliers: NBCSN gaining a million+ households. This is probably because of the new deal w/DirecTV though per Sports Business Journal’s John Ourand, that was to have added about 3 million homes so keep your eye out…

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