How much bigger is ESPN than NBCSN? – May 2018 Cable Coverage Estimates

May 1, 2018

  According to Nielsen as of the May cable universe coverage estimates ESPN is in 2.58 million more homes in the USA than NBC Sports Network. **DO THESE NUMBERS INCLUDE STREAMING SERVICES LIKE SlingTV, Vue and DirecTV Now?** Yes, Nielsen currently counts 2.9 million homes that access exclusively through OTT services like Vue, YouTube TV, etc. In the aggregate those services may have a few more subscribers that aren’t counted…

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How much bigger is ESPN than NBCSN? – April 2018 Cable Coverage Estimates

April 2, 2018

To answer the question in the headline: according to Nielsen as of the April cable universe coverage estimates ESPN is in 2.536 million more homes in the USA than NBC Sports Network. Frequent readers of this post will note I had to change my headlining scheme because NBCSN surpassed FS1 in coverage.That was true last month too but I missed it. I apologize, NBC Sports! **DO THESE NUMBERS INCLUDE STREAMING…

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How much bigger is ESPN than FS1? – March 2018 Cable Coverage Estimates

February 27, 2018

To answer the question in the headline, according to Nielsen, as of the March cable universe coverage estimates ESPN is in 3.02 million more homes in the USA than FS1. **DO THESE NUMBERS INCLUDE STREAMING SERVICES LIKE SlingTV, Vue and DirecTV Now?** In the past that was a simple question to answer. The answer was “no.” Some people didn’t like it but it was simple! December 2016 was the last…

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How much bigger is ESPN than FS1? – February 2018 Cable Coverage Estimates

January 30, 2018

All of the cable coverage data for the measured networks is below, but to answer the question in the headline since the last time I posted in December, in the January estimates ESPN was in 2.707 million more homes than FS1 and in the February estimates ESPN is in 2.925 million more homes than FS1. But while Fox Sports 1 shed another 328,000 households from January to February (compared to ESPN’s…

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Total Audience Delivery measurement delivering for ESPN

December 7, 2017

ESPN just released a batch of numbers resulting from switching to Nielsen’s Total Audience Delivery (TAD) measurement service in late September. What is TAD? It is the ratings you’ve been used to seeing for the past decade+ (TV + DVR) PLUS streaming and out of home viewing (OOH). If you’re not really into the numbers the story is that ESPN is getting some bang for it’s TAD buck: as a result…

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How much bigger is ESPN than FS1? – December 2017 Cable Coverage Estimates

November 27, 2017

  **DO THESE NUMBERS INCLUDE STREAMING SERVICES LIKE SlingTV, Vue and DirecTV Now?** In the past that was a simple question to answer. The answer was “no.” Some people didn’t like it but it was simple! December was the last month that was the case though. Starting with the January estimates the answer changed to “Yes….kind of.” I applaud Nielsen for  plowing ahead though I don’t know that I’d have…

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Median Age: What it is, how it’s calculated and why it’s useful

October 26, 2017

“Median age” does NOT mean the average age, it means the midpoint age where half of the viewers are older than that age and half of the viewers are younger. But how do they know how old the people watching were!? Nielsen’s national ratings panel includes around 40,000 homes and 100,000 people. Nielsen’s goal is to match its panel proportionately to the overall population. But to do this, they have…

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How much bigger is ESPN than FS1? – October 2017 Cable Coverage Estimates

October 2, 2017

**DO THESE NUMBERS INCLUDE STREAMING SERVICES LIKE SlingTV, Vue and DirecTV Now?** In the past that was a simple question to answer. The answer was “no.” Some people didn’t like it but it was simple! December was the last month that was the case though. Starting with the January estimates the answer changed to “Yes….kind of.” I applaud Nielsen for  plowing ahead though I don’t know that I’d have gone…

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