Cavs-Hawks game viewership down 21% from last year to 5.9 million viewers (Updated)


Update: per Turner Sports the game averaged 5.9 million viewers. That’s down 21% from last year’s Game 2 which averaged 7.5 million viewers when it aired on ESPN (on a Tuesday). The game peaked with 7.2 million viewers between 10:30-10:45p ET.

TNT notes that through games viewership is up 6% vs its live coverage last year (when it had the Thunder-Spurs Western Conference Finals)

Original post:

Game 2 of the NBA Eastern Conference Finals between the Cleveland Cavaliers and Atlanta Hawks scored a 4.6 overnight household rating on TNT.  That’s down 22% from the 5.9 rating for game 2 of last year’s Heat-Pacers Eastern Conference Final that drew a 5.9 rating on ESPN.

Per Turner Sports the game peaked with a 5.2 rating between 10:30-10:45p ET and the top local markets were: Cleveland (29.0 HH rating); Atlanta (10.9); Columbus, Ohio (10.7); Norfolk (8.5) and Memphis (8.4).

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those markets. 


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