Late-night NBA action featuring the Cleveland Cavaliers at the Golden State Warriors topped all of Friday cable sports with 1.769 million viewers and a 0.8 adults 18-49 rating. The earlier Chicago Bulls vs. Washington Wizards averaged 1.49 million viewers and a 0.6 adults 18-49 rating.
Pardon the Interruption averaged 1.032 million viewers and a 0.5 adults 18-49 rating. Around the Horn averaged 692,000 viewers and a 0.3 adults 18-49 rating.
Cable Sports TV Ratings for Friday January 9, 2015:
This is sorted from most-watched to least-watched. Using your browser’s search tool (usually CTRL/CMD+F) might be the faster way to go if you’re looking for something specific.
| Program | Net | Day | Start-End | Viewers (000) |
| NBA REGULAR SEASON L | ESPN | Fri | 10:35P-01:03A | 1769 |
| NBA REGULAR SEASON L | ESPN | Fri | 08:04P-10:35P | 1490 |
| PARDON THE INTERRUPTION | ESPN | Fri | 05:30P-06:00P | 1032 |
| SPORTSCENTER 1AM L | ESPN | Fri | 01:03A-02:00A | 983 |
| NBA PRE-GAME L | ESPN | Fri | 07:30P-08:04P | 825 |
| SPORTSCENTER MORNING L | ESPN | Fri | 02:00A-03:00A | 706 |
| AROUND THE HORN | ESPN | Fri | 05:00P-05:30P | 692 |
| SPORTSCENTER MORNING | ESPN | Fri | 03:00A-04:00A | 627 |
| SPORTSCENTER EARLY L | ESPN | Fri | 06:00P-07:30P | 626 |
| NFL MATCH-UP | ESPN | Fri | 04:00A-04:30A | 557 |
| SPORTSCENTER AM L | ESPN | Fri | 12:00P-01:00P | 547 |
| NFL LIVE L | ESPN | Fri | 04:00P-05:00P | 527 |
| NBA REGULAR SEASON REPEAT | ESPN | Fri | 04:30A-06:00A | 512 |
| NFL INSIDERS L | ESPN | Fri | 03:00P-04:00P | 495 |
| SPORTSCENTER MORNING | ESPN | Fri | 08:00A-09:00A | 446 |
| SPORTSCENTER AM L | ESPN | Fri | 10:00A-11:00A | 430 |
| COLLEGE FOOTBALL LIVE L | ESPN | Fri | 02:30P-03:00P | 412 |
| SPORTSCENTER MORNING | ESPN | Fri | 07:00A-08:00A | 410 |
| SPORTSCENTER AM L | ESPN | Fri | 09:00A-10:00A | 399 |
| BOXING SERIES L | ESP2 | Fri | 09:00P-11:01P | 398 |
| SPORTSCENTER AM L | ESPN | Fri | 11:00A-12:00P | 393 |
| FIRST TAKE L | ESP2 | Fri | 10:00A-12:00P | 391 |
| SPORTSCENTER MORNING | ESPN | Fri | 06:00A-07:00A | 359 |
| SPORTSCENTER AM L | ESPN | Fri | 02:00P-02:30P | 351 |
| SPORTSCENTER LATE L | ESP2 | Fri | 11:01P-12:00A | 329 |
| SPORTSCENTER AM L | ESPN | Fri | 01:00P-02:00P | 328 |
| PGA TOUR | GOLF | Fri | 04:30P-10:00P | 282 |
| SPORTSCENTER 12AM L | ESP2 | Fri | 12:00A-01:00A | 258 |
| HIS & HERS L | ESP2 | Fri | 12:00P-01:00P | 254 |
| PARDON THE INTERRUPTION | ESP2 | Fri | 06:30P-07:00P | 223 |
| NFL LIVE | ESP2 | Fri | 08:00P-09:00P | 210 |
| FIRST TAKE | ESP2 | Fri | 01:00P-03:00P | 208 |
| HIGHLY QUESTIONABLE | ESP2 | Fri | 04:00P-04:30P | 197 |
| MIKE & MIKE IN THE MORN L | ESP2 | Fri | 06:00A-10:00A | 191 |
| NBA TONIGHT L | ESP2 | Fri | 01:00A-01:30A | 189 |
| SPORTSNATION L | ESP2 | Fri | 03:00P-04:00P | 189 |
| ESPN AT THE CFP CHAMP | ESP2 | Fri | 07:00P-08:00P | 181 |
| NFL TOTAL ACCESS | NFLN | Fri | 07:00P-08:00P | 159 |
| NBA REGULAR SEASON REPEAT | ESP2 | Fri | 01:30A-03:30A | 156 |
| PLAYBOOK PRIMETIME | NFLN | Fri | 08:00P-09:00P | 154 |
| GOLF CENTRAL PREGAME | GOLF | Fri | 02:00P-04:30P | 142 |
| NFL TOTAL ACCESS | NFLN | Fri | 02:00A-03:00A | 141 |
| SPORTSCENTER MORNING | ESP2 | Fri | 05:00A-06:00A | 135 |
| SOUND FX | NFLN | Fri | 01:00A-01:30A | 135 |
| FOOTBALL LIFE | NFLN | Fri | 12:00A-01:00A | 132 |
| THRONE BOXING L | FS1 | Fri | 10:00P-12:18A | 129 |
| SOUND FX: BEST OF… | NFLN | Fri | 03:30P-04:00P | 128 |
| AROUND THE NFL | NFLN | Fri | 06:00P-07:00P | 123 |
| OTL – FIRST REPORT L | ESP2 | Fri | 05:30P-06:00P | 121 |
| FOOTBALL LIFE | NFLN | Fri | 02:00P-03:00P | 121 |
| FOOTBALL LIFE | NFLN | Fri | 05:00P-06:00P | 120 |
| FOOTBALL LIFE | NFLN | Fri | 09:00P-10:00P | 120 |
| AROUND THE HORN | ESP2 | Fri | 06:00P-06:30P | 116 |
| SOUND FX: BEST OF… | NFLN | Fri | 01:30A-02:00A | 113 |
| SPORTSCENTER PRIME L | ENN | Fri | 07:30P-08:00P | 112 |
| YOU HERD ME WITH COLIN | ESP2 | Fri | 04:30P-05:00P | 112 |
| GOLF CENTRAL-POST | GOLF | Fri | 10:00P-11:00P | 112 |
| OLBERMANN L | ESP2 | Fri | 05:00P-05:30P | 107 |
| NBA TONIGHT | ESP2 | Fri | 03:30A-04:00A | 105 |
| SPORTSCENTER MORNING | ESP2 | Fri | 04:00A-05:00A | 105 |
| SPORTSCENTER PRIME L | ENN | Fri | 09:00P-10:00P | 102 |
| SOUND FX | NFLN | Fri | 03:00P-03:30P | 102 |
| NFL TOTAL ACCESS | NFLN | Fri | 11:00P-12:00A | 99 |
| FOOTBALL LIFE | NFLN | Fri | 10:00P-11:00P | 99 |
| FISHING W ROLAND MARTIN | NBCS | Fri | 12:30P-01:00P | 96 |
| PARDON THE INTERRUPTION | ENN | Fri | 11:30P-12:00A | 93 |
| DAKAR RALLY | NBCS | Fri | 04:30P-05:00P | 92 |
| CLASSIC GAMES | NFLN | Fri | 03:00A-06:00A | 91 |
| UNDRAFTED | NFLN | Fri | 04:00P-04:30P | 89 |
| SPORTSCENTER PRIME L | ENN | Fri | 08:00P-09:00P | 88 |
| SPORTSCENTER PRIME L | ENN | Fri | 10:00P-11:00P | 88 |
| NFL AM | NFLN | Fri | 10:00A-12:00P | 88 |
| UNDRAFTED | NFLN | Fri | 04:30P-05:00P | 84 |
| BLEACHER FEATURE MOVIE | MLBN | Fri | 09:00P-11:00P | 83 |
| ESPN RECRUITING NATION | ESNU | Fri | 04:30P-05:30P | 81 |
| PRO-AM | GOLF | Fri | 12:30P-02:00P | 79 |
| COLLEGE BKBL REG SSN L | ESNU | Fri | 07:00P-09:00P | 76 |
| TIMMY HORTON OUTDOORS | NBCS | Fri | 02:00P-02:30P | 76 |
| NFL FILMS PRESENTS | FS1 | Fri | 07:30P-08:00P | 73 |
| AROUND THE HORN | ENN | Fri | 11:00P-11:30P | 72 |
| PARDON THE INTERRUPTION | ENN | Fri | 07:00P-07:30P | 72 |
| IFA REDFISH TOUR | NBCS | Fri | 02:30P-03:00P | 67 |
| COLLEGE BKBL REG SSN L | ESNU | Fri | 09:00P-11:03P | 66 |
| MLB TONIGHT | MLBN | Fri | 11:00P-12:00A | 64 |
| MIKE FRANCESA SHOW L | FS1 | Fri | 01:00P-05:00P | 60 |
| ESPNU STUDIO | ESNU | Fri | 05:30P-06:00P | 58 |
| NBA GAMETIME | NBAT | Fri | 02:00A-03:00A | 58 |
| COLLEGE FOOTBALL LIVE | ESNU | Fri | 04:00P-04:30P | 57 |
| ESPNU STUDIO | ESNU | Fri | 11:03P-11:32P | 57 |
| MIKE & MIKE IN THE MORN | ENN | Fri | 10:00A-01:00P | 56 |
| FOX SPORTS LIVE L | FS1 | Fri | 12:18A-01:00A | 56 |
| MLB NOW | MLBN | Fri | 04:00P-05:00P | 56 |
| JIMMY HOUSTON OUTDOORS | NBCS | Fri | 01:00P-01:30P | 56 |
| SCOTT MARTIN CHALLENGE | NBCS | Fri | 01:30P-02:00P | 56 |
| TOP 10 | NFLN | Fri | 01:00P-02:00P | 54 |
| PGA TOUR | GOLF | Fri | 11:00P-04:30A | 53 |
| PRO FOOTBALL HALL OF FAME | NFLN | Fri | 12:00P-01:00P | 53 |
| SPORTSCENTER AFT L | ENN | Fri | 05:00P-06:00P | 52 |
| OLBERMANN | ENN | Fri | 06:30P-07:00P | 51 |
| HIGH SCHOOL FOOTBALL | ESNU | Fri | 01:00P-04:00P | 51 |
| WOM COLL BKBL: BIG EAST L | FS1 | Fri | 08:00P-10:00P | 51 |
| STARTERS P, THE | NBAT | Fri | 06:30P-07:00P | 51 |
| SPORTSCENTER AFT L | ENN | Fri | 04:00P-05:00P | 50 |
| POKER AFTER DARK | NBCS | Fri | 12:00A-01:00A | 49 |
| NFL AM | NFLN | Fri | 06:00A-10:00A | 48 |
| PRO FOOTBALL TALK | NBCS | Fri | 05:30P-06:30P | 47 |
| SPORTSCENTER AM L | ENN | Fri | 02:30P-03:00P | 46 |
| NBA TV MARQUEE MATCHUP | NBAT | Fri | 04:30P-06:30P | 46 |
| SPORTSNATION | ENN | Fri | 12:00A-01:00A | 45 |
| NBA GAMETIME LIVE | NBAT | Fri | 07:00P-11:32P | 45 |
| MORNING DRIVE | GOLF | Fri | 11:30A-12:30P | 44 |
| MORNING DRIVE | GOLF | Fri | 10:30A-11:30A | 43 |
| INTENTIONAL TALK | MLBN | Fri | 03:00P-03:30P | 43 |
| MLB NOW | MLBN | Fri | 07:30P-08:00P | 43 |
| CHARLIE MOORE- NO OFFENS | NBCS | Fri | 03:00P-03:30P | 43 |
| DAKAR RALLY | NBCS | Fri | 04:00P-04:30P | 43 |
| NASCAR RACE HUB | FS1 | Fri | 05:00P-06:00P | 42 |
| MLB NOW | MLBN | Fri | 12:00A-01:00A | 42 |
| INSIDE THE NBA | NBAT | Fri | 08:00A-09:00A | 42 |
| DAN PATRICK SHOW | NBCS | Fri | 09:00A-12:00P | 42 |
| HERD L | ESNU | Fri | 10:00A-01:00P | 41 |
| COLLEGE FOOTBALL REPEAT | ESNU | Fri | 01:00A-04:00A | 40 |
| BILL DANCE OUTDOORS | NBCS | Fri | 12:00P-12:30P | 40 |
| COLLEGE FOOTBALL LIVE | ESNU | Fri | 06:30P-07:00P | 39 |
| FOX SPORTS LIVE L | FS1 | Fri | 01:00A-02:00A | 39 |
| NBA GAMETIME | NBAT | Fri | 03:00A-04:00A | 39 |
| INSIDE THE NBA | NBAT | Fri | 09:00A-10:00A | 39 |
| YOU HERD ME WITH COLIN | ESNU | Fri | 06:00P-06:30P | 38 |
| HIS & HERS | ENN | Fri | 01:00A-02:00A | 37 |
| PROFILE:60 | ENN | Fri | 05:00A-05:30A | 37 |
| INTENTIONAL TALK | MLBN | Fri | 07:00P-07:30P | 36 |
| HIGH HEAT | MLBN | Fri | 01:30A-02:00A | 35 |
| NBA ACTION | NBAT | Fri | 04:00P-04:30P | 35 |
| POKER AFTER DARK | NBCS | Fri | 11:18P-12:00A | 35 |
| ESPN FC | ENN | Fri | 06:00P-06:30P | 34 |
| ESPNU STUDIO | ESNU | Fri | 11:32P-12:01A | 34 |
| INTENTIONAL TALK | MLBN | Fri | 01:00A-01:30A | 34 |
| NFL FILMS PRESENTS | FS1 | Fri | 07:00P-07:30P | 33 |
| SPORTSCENTER AFT L | ENN | Fri | 03:00P-04:00P | 32 |
| FOX SPORTS LIVE | FS1 | Fri | 02:00A-03:00A | 32 |
| NBA TV MARQUEE MATCHUP | NBAT | Fri | 02:00P-04:00P | 32 |
| POKER AFTER DARK | NBCS | Fri | 01:00A-02:00A | 31 |
| SVP & RUSSILLO L | ENN | Fri | 01:00P-02:30P | 30 |
| ROAD TRIP | ESNU | Fri | 09:30A-10:00A | 30 |
| BEST OF UFC 2014 | FS2 | Fri | 08:00P-10:00P | 30 |
| NBA GAMETIME LIVE | NBAT | Fri | 11:32P-02:00A | 30 |
| PROFILE:60 | ENN | Fri | 05:30A-06:00A | 29 |
| COLLEGE FOOTBALL REPEAT | ESNU | Fri | 06:30A-09:30A | 29 |
| THRONE BOXING | FS1 | Fri | 03:00A-05:00A | 29 |
| HOT STOVE | MLBN | Fri | 03:30P-04:00P | 29 |
| NHL TOP 10 | NBCS | Fri | 07:00P-07:30P | 29 |
| NFL TURNING POINT | NBCS | Fri | 10:19P-11:18P | 29 |
| POKER AFTER DARK | NBCS | Fri | 02:00A-03:00A | 28 |
| PARDON THE INTERRUPTION | ENN | Fri | 08:30A-09:00A | 27 |
| ESPNU STUDIO | ESNU | Fri | 12:01A-12:30A | 27 |
| UFC RELOADED | FS2 | Fri | 02:00P-05:00P | 27 |
| ESPNU STUDIO | ESNU | Fri | 12:30A-01:00A | 26 |
| UFC ULTIMATE KNOCKOUTS | FS1 | Fri | 05:00A-05:30A | 26 |
| MLB TONIGHT | MLBN | Fri | 06:00P-07:00P | 26 |
| COLLEGE FOOTBALL REPEAT | ESNU | Fri | 04:00A-06:00A | 25 |
| UFC FIGHTERS CUT | FS1 | Fri | 05:30A-06:00A | 25 |
| MLB NOW | MLBN | Fri | 02:00P-03:00P | 25 |
| INSIDE THE NBA | NBAT | Fri | 11:00A-12:00P | 25 |
| GOLF CENTRAL | GOLF | Fri | 04:30A-05:30A | 24 |
| MLB TONIGHT | MLBN | Fri | 08:00P-09:00P | 24 |
| EUROPEAN TOUR | GOLF | Fri | 05:30A-06:00A | 23 |
| NBA GAMETIME | NBAT | Fri | 04:00A-05:00A | 23 |
| COLLEGE HOCKEY L | NBCS | Fri | 07:30P-10:19P | 23 |
| NHL TOP 10 | NBCS | Fri | 06:30P-07:00P | 23 |
| EUROPEAN TOUR | GOLF | Fri | 07:40A-10:30A | 22 |
| NBA TV MARQUEE MATCHUP | NBAT | Fri | 12:00P-02:00P | 22 |
| NASCAR AMERICA | NBCS | Fri | 05:00P-05:30P | 22 |
| PARDON THE INTERRUPTION | ENN | Fri | 09:30A-10:00A | 21 |
| COLLEGE FOOTBALL REPEAT | ESNU | Fri | 06:00A-06:30A | 21 |
| MLB TONIGHT | MLBN | Fri | 02:00A-03:00A | 21 |
| NBA GAMETIME | NBAT | Fri | 05:00A-06:00A | 21 |
| INSIDE THE NBA | NBAT | Fri | 07:00A-08:00A | 21 |
| AMERICAS PREGAME L | FS1 | Fri | 06:00P-07:00P | 19 |
| MLB ULTIMATE LINEUP | FS2 | Fri | 10:30P-11:00P | 19 |
| MLB TONIGHT | MLBN | Fri | 05:00A-06:00A | 19 |
| INSIDE THE NBA | NBAT | Fri | 10:00A-11:00A | 19 |
| UFC ULTIMATE KNOCKOUTS | FS2 | Fri | 11:30A-12:00P | 18 |
| RISE AS ONE | FS2 | Fri | 05:00P-05:30P | 18 |
| INTENTIONAL TALK | MLBN | Fri | 05:00P-05:30P | 18 |
| EXPRESS XTRA – R | BEIN | Fri | 12:00A-01:00A | 17 |
| KEYS & GRAY SHOW – | BEIN | Fri | 10:00P-11:00P | 17 |
| UFC UNLEASHED | FS2 | Fri | 01:00P-02:00P | 17 |
| HOT STOVE | MLBN | Fri | 11:00A-01:00P | 17 |
| SPECIAL SHOWS – | BEIN | Fri | 04:30P-05:00P | 16 |
| THIS IS PARIS – | BEIN | Fri | 11:30P-12:00A | 16 |
| HIS & HERS | ENN | Fri | 04:00A-05:00A | 16 |
| OLBERMANN | ENN | Fri | 02:00A-02:30A | 16 |
| CONCACAF MENS U-20 CHP L | FS2 | Fri | 05:30P-07:31P | 16 |
| ULTIMATE FIGHTER FINALE | FS2 | Fri | 08:00A-11:00A | 16 |
| EUROPEAN TOUR | GOLF | Fri | 06:00A-07:40A | 16 |
| UFC FIGHTERS CUT | FS2 | Fri | 11:00A-11:30A | 15 |
| NBA REGULAR SEASON REPEAT | NBAT | Fri | 06:00A-07:00A | 15 |
| PRODUCT SHOWCASE | NBCS | Fri | 03:30A-04:00A | 15 |
| PRODUCT SHOWCASE | NBCS | Fri | 04:00A-04:30A | 15 |
| UFC UNLEASHED | FS2 | Fri | 12:00P-01:00P | 14 |
| HIGH HEAT | MLBN | Fri | 01:00P-02:00P | 14 |
| EL CLASICO | BEIN | Fri | 11:00P-11:30P | 12 |
| BARCA TV – | BEIN | Fri | 05:00P-06:00P | 12 |
| SPORTSNATION | ENN | Fri | 03:00A-04:00A | 12 |
| AROUND THE HORN | ENN | Fri | 09:00A-09:30A | 12 |
| AROUND THE HORN | ENN | Fri | 08:00A-08:30A | 11 |
| OFFICIAL 2014 WS FILM | FS2 | Fri | 11:00P-01:00A | 11 |
| MLB ULTIMATE LINEUP | FS2 | Fri | 10:00P-10:30P | 11 |
| INTENTIONAL TALK | MLBN | Fri | 04:00A-04:30A | 11 |
| HIGH HEAT | MLBN | Fri | 05:30P-06:00P | 11 |
| UFC PPV PRELIMS | FS2 | Fri | 06:00A-08:00A | 10 |
| UFC ULTIMATE KNOCKOUTS | FS2 | Fri | 07:31P-08:00P | 10 |
| NASCAR SPECIAL | NBCS | Fri | 03:30P-04:00P | 10 |
| HIGHLY QUESTIONABLE | ENN | Fri | 02:30A-03:00A | 9 |
| HOT STOVE | MLBN | Fri | 09:00A-11:00A | 9 |
| MLB NOW | MLBN | Fri | 03:00A-04:00A | 9 |
| PRODUCT SHOWCASE | NBCS | Fri | 03:00A-03:30A | 9 |
| PRODUCT SHOWCASE | NBCS | Fri | 04:30A-05:00A | 9 |
| KEYS & GRAY SHOW – | BEIN | Fri | 01:00A-02:00A | 8 |
| LIGUE 1 | BEIN | Fri | 02:25P-04:30P | 8 |
| HIGH HEAT | MLBN | Fri | 04:30A-05:00A | 8 |
| TENNIS | BEIN | Fri | 08:00A-02:25P | 6 |
| PRODUCT SHOWCASE | NBCS | Fri | 05:30A-06:00A | 6 |
| EXPRESS XTRA – R | BEIN | Fri | 09:00P-10:00P | 5 |
| SPORTSNATION | ENN | Fri | 07:00A-08:00A | 5 |
| EXPRESS XTRA – R | BEIN | Fri | 06:00A-07:00A | 4 |
| PARDON THE INTERRUPTION | ENN | Fri | 06:30A-07:00A | 3 |
| FOX SPORTS LIVE: CNTDWN | FS1 | Fri | 07:00A-08:00A | 3 |
| MLB NOW | MLBN | Fri | 06:00A-07:00A | 3 |
| PRODUCT SHOWCASE | NBCS | Fri | 05:00A-05:30A | 3 |
| RADIUS | NBCS | Fri | 06:00A-06:30A | 3 |
| TENNIS | BEIN | Fri | 07:00P-09:00P | 2 |
| COLL BSKTBL: PAC 12 | FS1 | Fri | 11:00A-01:00P | 2 |
| INTENTIONAL TALK | MLBN | Fri | 07:00A-07:30A | 2 |
| RADIUS | NBCS | Fri | 07:00A-07:30A | 2 |
| RADIUS | NBCS | Fri | 07:30A-08:00A | 2 |
| RADIUS | NBCS | Fri | 08:30A-09:00A | 2 |
| EXPRESS XTRA – L | BEIN | Fri | 06:00P-07:00P | 1 |
| AROUND THE HORN | ENN | Fri | 06:00A-06:30A | 1 |
| FOX SPORTS LIVE: CNTDWN | FS1 | Fri | 09:00A-10:00A | 1 |
| MLB EPIC MOMENTS | FS1 | Fri | 10:00A-10:30A | 1 |
| FOX SPORTS LIVE | FS1 | Fri | 06:00A-07:00A | 1 |
| FOX SPORTS LIVE | FS1 | Fri | 08:00A-09:00A | 1 |
| MLB SUPER BITES | FS1 | Fri | 10:30A-11:00A | 1 |
| WOM COLL BKBL: BIG EAST | FS2 | Fri | 01:00A-03:00A | 1 |
| MLB TONIGHT | MLBN | Fri | 08:00A-09:00A | 1 |
| RADIUS | NBCS | Fri | 08:00A-08:30A | 1 |
| THIS IS PARIS – | BEIN | Fri | 07:30A-08:00A | 0 |
| FOOTBALL GREATEST CLUBS | BEIN | Fri | 07:00A-07:30A | 0 |
| FOX SPORTS LIVE | FS2 | Fri | 03:00A-04:00A | 0 |
| FOX SPORTS LIVE | FS2 | Fri | 04:00A-05:00A | 0 |
| FOX SPORTS LIVE | FS2 | Fri | 05:00A-06:00A | 0 |
| HIGH HEAT | MLBN | Fri | 07:30A-08:00A | 0 |
| RADIUS | NBCS | Fri | 06:30A-07:00A | 0 |
–
Note: viewership of around 100,000 or lower is technically what Nielsen refers to as a “scratch” i.e., not enough Nielsen panelists watched for Nielsen to validate it. There are around 20,000 homes in the Nielsen panel and a bit over 50,000 panelists, where 1 Nielsen panelist watching a whole telecast represents around 5,800 people. So something averaging a million viewers averaged around 170 people out of the 50K+ panel — small, but still statistically significant. But when there’s a show with 30,000 viewers, that’s only around 5 or 6 Nielsen panelists…