Update: combined viewership for Wisconsin-Kentucky was 22.6 million viewers across TBS, TNT and truTV. That’s way up versus the 16.25 million last year’s Kentucky-Wisconsin game averaged across the same three networks. Duke’s win over Michigan State averaged million viewers, which was also up big versus the equivalent game last year (UConn-Florida) which averaged 11.65 million viewers.
The Wisconsin-Kentucky matchup was the most-watched semifinal in 19 years, and the 3 network average of 22.6 million was bigger than last year’s Kentucky/UConn final which averaged 21.2 million viewers on CBS.
Wisconsin ending Kentucky’s bid to be the first undefeated college team since 1979 drew the best overnight rating for a final four game in 22 years and was up 48% versus last year’s Kentucky-Wisconsin Final 4 matchup. Combined coverage peaked with a 16.4/30 household rating/share from 11-11:15p.
The game averaged a 13.3/24 overnight household rating/share across TBS and the “Team Stream” broadcasts on TNT and truTV. The combined rating across networks was a cable overnight rating for the men’s NCAA basketball tournament
Earlier, Duke’s win over Michigan State averaged a 9.6/20 overnight household rating/share to combine for an average overnight rating of 11.4 between both games.
Here’s a table comparing this year’s semifinals to the ratings/viewership for the 2014 semis:
|2015 NCAA Men’s Semis||Net||2015 Overnight Rating||2015 Viewership (Millions)||2014 Overnight rating||2014 Viewership (Millions)||2014 NCAA Men’s Semis|
|Duke Team Stream||TNT||2.4||2.3||3.704||Florida Team Stream|
|Michigan State Team Stream||truTV||0.5||0.5||0.851||UConn Team Stream|
|Kentucky Team Stream||TNT||3.1||2.6||4.300||Kentucky Team Stream|
|Wisconsin Team Stream||truTV||0.8||0.8||1.564||Wisconsin Team Stream|
We haven’t seen the breakout by network yet, but will update the table below when we do.
Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets () account for about 70% of the US TV-viewing population. The overnight household rating is the percentage of the households that were tuned-in in those markets.