Cowboys-Rams, Olympics top cable sports TV ratings for Saturday August 13, 2016

 

Cable Sports TV Ratings for Saturday August 13, 2016:

This is sorted from most-watched to least-watched. Using your browser’s search tool (usually CTRL/CMD+F) might be the faster way to go if you’re looking for something specific.

Note to readers using mobile phones: on most phones the tables are easier to read/scroll through if you tilt your phone to landscape orientation.

ProgramNetStartEndTotal Viewers (000)Viewers Age 18-49 (000)
NFL PRE-SEASON FOOTBALL LESPN8:00 PM11:08 PM3,2091,344
S OLY WKND AMNBC SPORTS NETWORK7:59 AM12:00 PM1,173476
SPORTSCENTER LATE       LESPN11:08 PM12:15 AM1,096542
NASCAR XFINITY RACE LUSA NETWORK3:48 PM6:56 PM985234
S OLY WKND PMGOLF CHANNEL12:00 PM3:27 PM967203
S OLY PRIMENBC SPORTS NETWORK7:00 PM12:00 AM967415
NFL PRESEASON (LIVE)NFL NETWORK4:30 PM7:44 PM941402
S OLY WKND PMNBC SPORTS NETWORK12:00 PM7:00 PM855348
MONDAY NIGHT COUNTDOWN  LESPN7:00 PM8:00 PM804331
NFL TOTAL ACCESSNFL NETWORK7:44 PM8:00 PM780325
NASCAR XFINITY POSTUSA NETWORK6:56 PM7:05 PM760202
SPORTSCENTER 12AM  LESPN12:15 AM1:00 AM730433
S OLY WKND PMUSA NETWORK12:02 PM3:48 PM707292
NFL TOTAL ACCESSNFL NETWORK4:00 PM4:30 PM642260
S OLY WKND PMCNBC5:00 PM8:00 PM612284
S OLY WKND PMMSNBC12:00 PM6:06 PM577209
S OLY WKND PMBRAVO11:00 AM7:12 PM572174
SPORTSCENTER 1AM        LESPN1:00 AM2:00 AM564324
LITTLE LEAGUE WORLD SRS LESPN3:00 PM5:17 PM549150
NFL PRESEASONNFL NETWORK1:00 PM4:00 PM544232
SPORTSCENTER MORNING    LESPN2:00 AM3:00 AM510309
LITTLE LEAGUE WORLD SRS LESPN1:00 PM3:00 PM509153
S OLY WKND AMUSA NETWORK10:00 AM12:02 PM462174
SPORTSCENTER WEEKEND-AM LESPN9:00 AM11:00 AM461223
S OLY WKND AMGOLF CHANNEL6:30 AM12:00 PM449131
LITTLE LEAGUE WORLD SRS LESPN27:00 PM9:04 PM44697
NFL PRESEASONNFL NETWORK1:13 AM4:06 AM439229
SPORTSCENTER FEATUREDESPN11:00 AM11:12 AM413174
S OLY WKND AMMSNBC9:00 AM12:00 PM406132
LIVE FROMGOLF CHANNEL3:27 PM4:00 PM39478
FOOTBALL LIFENFL NETWORK8:00 PM9:00 PM390175
SPORTSCENTER WEEKEND-AM LESPN8:00 AM9:00 AM384188
PREMIER LEAGUE LCNBC9:57 AM11:57 AM376262
LITTLE LEAGUE WORLD SRS LESPN29:04 PM10:48 PM37387
PREMIER LEAGUE LCNBC12:27 PM2:30 PM350232
LIGA MX 2 SATUNIVISION DEPORTES9:57 PM12:00 AM349218
SPORTSCENTER MORNINGESPN7:00 AM8:00 AM346169
NFL PRESEASONNFL NETWORK10:00 AM1:00 PM333165
SPORTSCENTER MORNINGESPN6:00 AM7:00 AM327155
SPORTS JEOPARDYNBC SPORTS NETWORK12:00 AM12:30 AM314150
SPORTSCENTER EARLY      LESPN5:51 PM7:00 PM309134
SPORTSCENTER WEEKEND-AM LESPN11:12 AM12:00 PM308103
SPORTSCENTER FEATUREDESPN12:30 PM1:00 PM303125
X GAMES                 LESPN5:17 PM5:51 PM287108
SPORTSNATIONESPN12:00 PM12:30 PM284104
FOOTBALL LIFENFL NETWORK9:00 PM10:00 PM281129
NFL PRESEASONNFL NETWORK12:00 AM2:30 AM273138
SPORTSCENTER MORNINGESPN5:00 AM6:00 AM267141
LIGA MX LUNIVISION DEPORTES5:50 PM7:55 PM262171
PREMIER LG LIVE STUDIOCNBC11:57 AM12:27 PM259169
SPORTSCENTER MORNINGESPN3:00 AM4:00 AM255150
MLB REGULAR SEASON LFOX SPORTS 14:00 PM8:03 PM24559
LIGA MX SATUNIVISION DEPORTES7:55 PM9:57 PM243151
NFL PRESEASONNFL NETWORK4:06 AM6:00 AM224129
NFL PRESEASONNFL NETWORK7:00 AM10:00 AM223120
PREMIER LG LIVE STUDIOCNBC9:29 AM9:57 AM222160
S OLY SAT TLMD UNVSO 2NBC UNIVERSO9:00 PM11:04 PM218116
FOOTBALL LIFENFL NETWORK10:00 PM11:00 PM218110
SPORTSCENTER MORNINGESPN4:00 AM5:00 AM216127
S OLY AM REPLAYNBC SPORTS NETWORK6:00 AM7:05 AM21584
SPORTS JEOPARDYNBC SPORTS NETWORK12:30 AM1:00 AM21280
NFL TOTAL ACCESSNFL NETWORK11:00 PM12:00 AM211115
PREMIER LEAGUE LCNBC7:23 AM9:29 AM208127
NBC SPORTS FILMSNBC SPORTS NETWORK7:05 AM7:59 AM20681
MLBT WEEKEND AFTERNOONMLB NETWORK3:44 PM4:00 PM20553
PGA TOUR: HANDOFFGOLF CHANNEL6:00 PM9:26 PM19552
SPORTS JEOPARDYNBC SPORTS NETWORK1:00 AM1:30 AM19370
LIVE FROMGOLF CHANNEL4:00 PM5:00 PM18935
S OLY PMNBC UNIVERSO5:00 PM9:00 PM186111
PREMIER LEAGUE GOAL ZONECNBC2:30 PM3:00 PM173114
SPORTSCENTER FEATUREDESPN25:28 PM5:58 PM16856
AFTERNOON BASEBALL GAMEMLB NETWORK1:00 PM3:44 PM16745
MLB REGULAR SEASON LFOX SPORTS 19:14 PM12:30 AM16645
NFL PRESEASONNFL NETWORK6:00 AM7:00 AM165107
LITTLE LEAGUE WORLD SRS LESPN25:00 PM7:00 PM15948
PROFILE:60ESPN212:00 PM12:30 PM15975
SPORTSCENTER FEATUREDESPN211:13 AM11:30 AM15987
SPORTS JEOPARDYNBC SPORTS NETWORK1:30 AM2:00 AM15340
PRIME BASEBALL GAME/JIPMLB NETWORK10:03 PM12:06 AM14339
LIVE FROMGOLF CHANNEL5:00 PM6:00 PM14128
E:60ESPN210:48 PM11:54 PM13759
S OLY OVNT REPLAYNBC SPORTS NETWORK2:00 AM6:00 AM13663
SPORTSCENTER FEATUREDESPN211:30 AM12:00 PM13372
SPORTSNATIONESPN25:58 PM6:24 PM13356
PLAY BALLMLB NETWORK4:00 PM4:30 PM13361
CONTACTO DEPORTIVOUNIVISION DEPORTES12:00 AM1:00 AM11982
MLB TONIGHT BPMLB NETWORK6:00 PM8:00 PM11147
ESPN ORIGINAL DOCUMENTARYESPN28:00 AM10:00 AM10958
ESPNU STUDIOESPN26:24 PM6:54 PM10838
S OLY OVNT REPLAYGOLF CHANNEL11:00 PM5:00 AM10656
MLB TONIGHT PRIMEMLB NETWORK8:00 PM10:03 PM10640
MLBS BESTFOX SPORTS 19:00 PM9:14 PM10322
QUICK PITCHMLB NETWORK9:00 AM10:00 AM10324
SPORTSCENTER WEEKEND-AM LESPN211:00 AM11:13 AM10050
X GAMESESPN211:54 PM12:30 AM9455
LIVE FROMGOLF CHANNEL6:00 AM6:30 AM9050
UFC  RELOADEDFOX SPORTS 28:00 PM11:00 PM8832
MLB NETWORK BREAKDOWNMLB NETWORK10:30 AM11:00 AM8624
BOXINGBEIN SPORT ESPANOL11:00 PM1:00 AM8549
SUPER BOWL HIGHLIGHTSESPN21:00 PM1:30 PM8534
WESTMINSTER BEST IN SHOWFOX SPORTS 12:00 PM3:00 PM8512
PLAY BALLMLB NETWORK10:00 AM10:30 AM8525
QUICK PITCHMLB NETWORK12:06 AM1:06 AM8518
LIVE FROMGOLF CHANNEL5:00 AM6:00 AM8455
SPORTSCENTER SPECIALESPN210:00 AM10:30 AM8250
MLB PRESENTSFOX SPORTS 18:03 PM9:00 PM8215
SPORTSCENTER SPECIALESPN212:30 PM1:00 PM8036
QUICK PITCHMLB NETWORK8:00 AM9:00 AM7813
UFC  UNLEASHEDFOX SPORTS 211:00 PM12:00 AM7723
FUTBOL LIGA MXNBC UNIVERSO11:04 PM1:10 AM7549
TOP 50 PROSPECTSMLB NETWORK5:00 PM6:00 PM7427
US SENIOR OPEN WRAP UP DFOX SPORTS 112:30 AM1:00 AM7327
MLB NETWORK BREAKDOWNMLB NETWORK4:30 PM5:00 PM7131
SUPER BOWL HIGHLIGHTSESPN210:30 AM11:00 AM6934
PGA TOUR: CBSGOLF CHANNEL9:26 PM11:00 PM6821
ESPN ORIGINAL DOCUMENTARYESPN26:00 AM6:30 AM6723
PROFILE:60ESPN21:30 PM2:00 PM6623
UFC MAIN EVENTFOX SPORTS 23:30 PM4:00 PM6623
QUICK PITCHMLB NETWORK1:06 AM2:06 AM6627
PROFILE:60ESPN24:00 PM4:30 PM6536
UFC  UNLEASHEDFOX SPORTS 22:00 PM3:00 PM6521
UFC 200 GREATEST FIGHTERSFOX SPORTS 21:00 PM2:00 PM6324
LITTLE LEAGUE WORLD SRS LESPNU2:30 PM4:04 PM6213
MLB REG SEASON PRE LFOX SPORTS 13:30 PM4:00 PM6118
QUICK PITCHMLB NETWORK7:00 AM8:00 AM6124
MLBS BESTFOX SPORTS 13:00 PM3:30 PM6013
ESPN ORIGINAL DOCUMENTARYESPN26:30 AM8:00 AM5925
PREMIER LG LIVE STUDIOCNBC6:30 AM7:23 AM5819
BLEACHER FEATURE MOVIEMLB NETWORK11:00 AM1:00 PM5821
UFC  ULTIMATE INSIDERFOX SPORTS 24:00 PM4:30 PM5719
UFC FIGHT FLASHBACKFOX SPORTS 23:00 PM3:30 PM5715
SPORTSCENTER SPECIALESPN24:30 PM5:00 PM5528
ESPN ORIGINAL DOCUMENTARYESPNU11:30 AM1:30 PM5525
BEST OF 2015 WESTMINSTERFOX SPORTS 11:00 PM2:00 PM557
INTL CHAMPIONS CUPESPN212:30 AM2:30 AM5434
QUICK PITCHMLB NETWORK6:00 AM7:00 AM5312
ESPNU STUDIOESPNU1:30 PM2:00 PM5125
LIGA MX EN 60UNIVISION DEPORTES1:00 AM2:00 AM5129
UFC 200 GREATEST FIGHTERSFOX SPORTS 212:00 PM1:00 PM5021
UFC MAIN EVENTFOX SPORTS 21:30 AM2:00 AM488
FUTBOL CENTRALUNIVISION DEPORTES5:00 PM5:50 PM4725
QUICK PITCHMLB NETWORK2:17 AM3:17 AM4618
INTL CHAMPIONS CUP   LESPN22:00 PM4:00 PM4418
SPORTSCENTER SPECIALESPN23:00 AM4:00 AM4119
GOLF PROGRAMMINGESPNU4:04 PM5:00 PM4112
UFC ULTIMATE KNOCKOUTSFOX SPORTS 27:30 PM8:00 PM4111
QUICK PITCHMLB NETWORK5:00 AM6:00 AM4011
GOLDEN BOY CLASSICS – RFOX DEPORTES10:00 PM11:00 PM3914
LIGA MX EN 60UNIVISION DEPORTES2:00 AM3:00 AM3917
SPORTSCENTER SPECIALESPN24:00 AM4:30 AM3616
ESPN ORIGINAL DOCUMENTARYESPN25:00 AM6:00 AM3513
TROFEO JOAN GAMPER 2016-RFOX DEPORTES1:00 PM3:00 PM3513
UFC FIGHT FLASHBACKFOX SPORTS 21:00 AM1:30 AM355
QUICK PITCHMLB NETWORK4:17 AM5:00 AM3310
NBA PLAYOFFS PLAYBACKNBA-TV5:00 PM6:00 PM3313
NBA PLAYOFFS PLAYBACKNBA-TV6:00 PM7:00 PM3318
LIGA MX EN 30UNIVISION DEPORTES4:30 PM5:00 PM3311
COLLEGE FISHINGESPNU9:00 AM10:00 AM328
FOX DEPORTES EN VIVO ESPFOX DEPORTES3:00 PM4:00 PM3220
UFC SPECIALS – RFOX DEPORTES9:30 PM10:00 PM3218
NBA PLAYOFFS PLAYBACKNBA-TV10:00 PM11:00 PM3214
BEIN BOXING SPECIALBEIN SPORT ESPANOL10:00 PM11:00 PM3116
NBA PLAYOFFS PLAYBACKNBA-TV2:00 PM3:00 PM3122
GOLDEN BOY CLASSICS – RFOX DEPORTES11:00 PM12:00 AM305
MLB – REGULAR SEASONFOX DEPORTES4:00 PM8:01 PM3012
NBA GAMETIME LIVENBA-TV7:00 PM7:30 PM3015
UFC 200 GREATEST FIGHTERSFOX SPORTS 211:00 AM12:00 PM2916
KOBE BRYANTNBA-TV11:00 PM12:00 AM2915
NBA GAMETIMENBA-TV9:30 PM10:00 PM2916
PROFILE:60ESPN24:30 AM5:00 AM2813
UEFA CL SUPERCOPA – RFOX DEPORTES10:00 AM12:00 PM2812
NHRAFOX SPORTS 13:00 AM6:00 AM287
QUICK PITCHMLB NETWORK3:17 AM4:17 AM2812
ESPN ORIGINAL ENTERTNMENTESPNU5:00 PM6:00 PM2717
LA ULT PALABRA WKNDFOX DEPORTES12:00 AM1:00 AM2711
NBA PLAYOFFS PLAYBACKNBA-TV3:00 PM4:00 PM2715
NBA PLAYOFFS PLAYBACKNBA-TV8:30 PM9:30 PM279
SARATOGA LIVE LFOX SPORTS 24:30 PM7:02 PM265
NBA PLAYOFFS PLAYBACKNBA-TV4:00 PM5:00 PM2615
PREMIER LEAGUENBC UNIVERSO7:25 AM9:34 AM2619
HARDWOOD CLASSICSNBA-TV12:00 PM2:00 PM2515
NBA GAMETIMENBA-TV12:00 AM12:30 AM2513
EXPRESS WEEKEND-RBEIN SPORT ESPANOL1:00 AM1:30 AM2417
ESPN ORIGINAL ENTERTNMENTESPNU2:00 PM2:30 PM246
UFC RELOADED PPV – RFOX DEPORTES8:24 PM9:30 PM2310
LIGA EREDIVISIE HOLANDAUNIVISION DEPORTES1:56 PM4:00 PM2215
BOXINGBEIN SPORT11:00 PM1:00 AM2112
90 IN 30 –BEIN SPORT ESPANOL2:30 AM3:00 AM2121
CENTRAL FOX WKNDFOX DEPORTES1:00 AM2:00 AM1915
LIGA MX EN 60UNIVISION DEPORTES2:04 AM3:04 AM197
TORNEO INTL SUB-15UNIVISION DEPORTES12:00 PM1:56 PM1913
BOXING – RBEIN SPORT ESPANOL4:30 PM6:30 PM187
AMATEUR BASEBALL        LESPNU8:00 PM10:37 PM187
ESPNU STUDIOESPNU10:00 AM10:30 AM186
ESPNU STUDIOESPNU6:00 PM6:30 PM1812
ERA RODEOFOX SPORTS 16:00 AM8:00 AM182
HARDWOOD CLASSICSNBA-TV12:30 AM2:30 AM1810
NBA PLAYOFFS PLAYBACKNBA-TV7:30 PM8:30 PM1811
LIGA MX EN 30UNIVISION DEPORTES4:00 PM4:30 PM183
MOTOGPBEIN SPORT8:00 AM9:55 AM174
NBA GAMETIMENBA-TV2:30 AM3:00 AM1710
ESPNU STUDIOESPNU11:00 AM11:30 AM1612
NBA SPECIALNBA-TV7:30 AM8:00 AM165
COLLEGE FISHINGESPNU8:00 AM9:00 AM153
ESPN ORIGINAL DOCUMENTARYESPNU6:30 PM8:00 PM153
OBSTACLE COURSEESPNU12:00 AM1:00 AM1511
ERA RODEOFOX SPORTS 18:00 AM10:00 AM154
RED BULL ACES WING SUITFOX SPORTS 212:00 AM1:00 AM155
HARDWOOD CLASSICSNBA-TV2:00 AM4:00 AM1510
90 IN 30 –BEIN SPORT ESPANOL2:00 AM2:30 AM1414
YOUTH ROBOTICSESPNU11:00 PM12:00 AM147
HARDWOOD CLASSICSNBA-TV10:00 AM12:00 PM145
90 IN 30 –BEIN SPORT ESPANOL1:30 AM2:00 AM1312
CENTRAL FOX WKND EARLYFOX DEPORTES12:00 PM1:00 PM135
CONTACTO DEPORTIVOUNIVISION DEPORTES3:04 AM4:04 AM136
EXPRESS WEEKEND-RBEIN SPORT1:00 AM1:30 AM1212
HARDWOOD CLASSICSNBA-TV4:00 AM6:00 AM127
EXPRESS WEEKEND-LBEIN SPORT ESPANOL12:00 PM12:25 PM117
SKYBET FOOTBALL LEAGUE-LBEIN SPORT ESPANOL9:56 AM12:00 PM1110
COLLEGE FOOTBALL LIVEESPNU3:30 AM4:00 AM114
ESPN ORIGINAL DOCUMENTARYESPNU4:00 AM6:00 AM116
US SENIOR OPENFOX SPORTS 110:00 AM1:00 PM112
UFC 200 GREATEST FIGHTERSFOX SPORTS 210:00 AM11:00 AM116
UFC ULTIMATE KNOCKOUTSFOX SPORTS 27:02 PM7:30 PM115
CENTRAL FOX US – RFOX DEPORTES3:00 AM4:00 AM107
HARDWOOD CLASSICSNBA-TV8:00 AM10:00 AM104
FUTBOL MLS EN 60UNIVISION DEPORTES10:00 AM11:00 AM105
SKYBET FOOTBALL LEAGUE-LBEIN SPORT ESPANOL12:25 PM2:29 PM97
BEIN BOXING SPECIALBEIN SPORT ESPANOL6:30 PM7:00 PM88
LIGUE 1 – LBEIN SPORT ESPANOL2:29 PM4:00 PM84
LIGUE 1 – RBEIN SPORT ESPANOL8:00 PM10:00 PM83
CFB DAILYESPNU3:00 AM3:30 AM82
ESPNU STUDIOESPNU10:30 AM11:00 AM85
LA ULT PALABRA WKND ENCFOX DEPORTES9:00 AM10:00 AM84
MLB — RAIN DELAYFOX DEPORTES8:01 PM8:24 PM84
UFC 200 GREATEST FIGHTERSFOX SPORTS 28:00 AM9:00 AM82
LIGA DE PORTUGAL EN 60UNIVISION DEPORTES9:00 AM10:00 AM88
MOTOGP – RBEIN SPORT6:30 PM7:30 PM70
MOTOGP-RBEIN SPORT ESPANOL7:00 PM8:00 PM73
GILLETTE WORLD SPORTUNIVISION DEPORTES7:30 AM8:00 AM75
EXPRESS WEEKEND-LBEIN SPORT ESPANOL4:00 PM4:30 PM61
CFB DAILYESPNU6:00 AM6:30 AM62
COLLEGE FISHINGESPNU7:00 AM8:00 AM63
ESPN ORIGINAL DOCUMENTARYESPNU6:30 AM7:00 AM62
LA ULTIMA PALABRA -RFOX DEPORTES2:00 AM3:00 AM65
OBSTACLE COURSEESPNU1:00 AM2:00 AM52
CENTRAL FOX WKND AM-RFOX DEPORTES8:00 AM9:00 AM53
UFC 200 GREATEST FIGHTERSFOX SPORTS 29:00 AM10:00 AM50
LIGA MX EN 60UNIVISION DEPORTES4:04 AM5:00 AM51
EXPRESS WEEKEND-LBEIN SPORT12:00 PM12:25 PM43
SKYBET FOOTBALL LEAGUE-LBEIN SPORT9:55 AM12:00 PM42
SKYBET FOOTBALL LEAGUE-LBEIN SPORT12:25 PM2:25 PM42
ESPNU STUDIOESPNU10:37 PM11:00 PM42
OBSTACLE COURSEESPNU2:00 AM3:00 AM40
CENTRAL FOX WKND AM-RFOX DEPORTES7:00 AM8:00 AM41
HARDWOOD CLASSICSNBA-TV6:00 AM7:30 AM43
PREMIER L EXTRA PRE-GAMENBC UNIVERSO7:00 AM7:25 AM43
COPA MX EN 60UNIVISION DEPORTES11:00 AM12:00 PM42
LIGUE 1 -RBEIN SPORT4:30 PM6:30 PM30
NORTH AMERICAN SOCCER LEABEIN SPORT7:30 PM9:40 PM31
MOTOGPBEIN SPORT ESPANOL8:00 AM9:56 AM31
MOBIL 1 (THE GRID)UNIVISION DEPORTES8:00 AM8:30 AM33
LA LIGA WORLD –BEIN SPORT9:40 PM10:00 PM21
LIGUE 1 – LBEIN SPORT2:25 PM4:00 PM22
MOTOGP – RBEIN SPORT1:30 AM2:30 AM22
PAID PROGRAMMINGFOX DEPORTES4:00 AM6:00 AM21
NATIONAL RUGBY LG LFOX SPORTS 26:00 AM7:30 AM20
UFC ULTIMATE KNOCKOUTSFOX SPORTS 27:30 AM8:00 AM21
COPA MX EN 30UNIVISION DEPORTES8:30 AM9:00 AM21
SPECIAL SHOWS –BEIN SPORT10:00 PM11:00 PM10
NATIONAL RUGBY LG LFOX SPORTS 25:30 AM6:00 AM10
RED BULL ACES WING SUITFOX SPORTS 24:30 AM5:30 AM10
RED BULL AIR RACEFOX SPORTS 23:00 AM4:30 AM10
LINEA DE CUATROUNIVISION DEPORTES5:00 AM6:00 AM11
90 IN 30 –BEIN SPORT2:30 AM3:00 AM00
EXPRESS WEEKEND-LBEIN SPORT4:00 PM4:30 PM00
PAID PROGRAMMINGBEIN SPORT6:00 AM6:30 AM00
PAID PROGRAMMINGBEIN SPORT6:30 AM7:00 AM00
PAID PROGRAMMINGBEIN SPORT7:00 AM7:30 AM00
PAID PROGRAMMINGBEIN SPORT7:30 AM8:00 AM00
PAID PROGRAMMINGBEIN SPORT ESPANOL6:00 AM8:00 AM00
PAID PROGRAMMINGFOX DEPORTES6:00 AM7:00 AM00
CONTACTO DEPORTIVOUNIVISION DEPORTES6:00 AM7:00 AM00
GILLETTE WORLD SPORTUNIVISION DEPORTES7:00 AM7:30 AM00


All data ©Nielsen (data provided by a variety of TV network sources and not directly from Nielsen)

Note: viewership of around 100,000 or lower is technically what Nielsen refers to as a “scratch” i.e., not enough Nielsen panelists watched for Nielsen to validate it. There are around 40,000 homes in the Nielsen panel and a bit over 100,000 panelists, where 1 Nielsen panelist watching a whole telecast represents around 3,000 people. So something averaging a million viewers averaged around 370 people out of the ~100K panel — small, but still statistically significant. But when there’s a show with 30,000 viewers, that’s only around 10 Nielsen panelists…

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