Cowboys-Saints overtime ‘Sunday Night Football’ thriller draws a 14.8 overnight rating


Some ratings notes via NBC Sports regarding New Orleans’ victory over Dallas:

· NBC Sports coverage of last night’s Dallas Cowboys-New Orleans Saints “Sunday Night Football” game averaged a 14.8 rating, 24 share in metered-market households and NBC won the night in the 56 local markets metered by Nielsen Media Research and in adults 18-49 in the 25 markets with Local People Meters.

· The 14.8/24 for the Saints overtime win over Cowboys is up +8% from the “SNF” matchup for Week 4 of the NFL season in 2014 (13.7/22) and is up +14% from the Week 10 “SNF” meeting of the same two teams in 2013 (13.0/21).

· In each of its first five games this season, NBC’s “Sunday Night Football” has been up versus the same game for the prior season in metered-market households. It’s the first time in the 10-season history of “SNF” on NBC that each of the first five games has grown versus the prior year.

Top local ratings for the Cowboys-Saints game on NBC were:

1. New Orleans, 46.1/61
2. Dallas, 37.3/54
3. San Antonio, 28.3/45
4. Albuquerque, 23.6/36
5. Austin, 23.0/41
6. Richmond, 20.7/30
7t. Las Vegas, 20.1/33
7t. Norfolk, 20.1/30
9. Tulsa, 18.0/28
10. Houston, 17.8/28.

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those markets.

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