Crazy Packers-Cardinals NFC Divisional Playoff averages 33.7 million viewers (Updated)


Update: the game averaged 33.7 million viewers and peaked with 38.7 million from 11:15 pm ET-11:41 pm ET. The final national rating (all 210 markets) was an 18.8 household rating, making it the highest-rated Saturday divisional round NFL playoff game ever. The 33.7 million average viewership was 2nd all-time for the Saturday divisional round trailing only the 34.2 million for Broncos-Patriots in 2012.

The Arizona Cardinals win over the Green Bay Packers in a thrilling game that another Rodgers-Rogers “hail Mary” touchdown sent into overtime drew a 20.3/34 overnight rating/share on NBC. That’s up 8% from last year’s Saturday divisional primetime game (18.8/31, Panthers-Seahawks on FOX) and per NBC was the second-best ever  for a primetime divisional game trailing only Broncos-Patriots in 2012 (20.6/34).

The game peaked with a 23.4/42 rating/share from 11:30-11:45pm ET.

Top local markets:

Milwaukee 48.0/71
Phoenix 37.9/60
Minny 30.8/52
Seattle 29.6/49
Las Vegas 27.8/42
Albuquerque 27.7/43
Denver 27.7/49
Norfolk 25.3/38
Buffalo 24.5/37
New Orleans 24.0/36

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The overnight household rating is the percentage of the households that were tuned-in in those markets.

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