NFL TV Ratings: expect them to go down & expect the NFL to shrug

September 2, 2018

Prediction: NFL’s TV ratings this season will be down 5-10% Prediction: the NFL will spin that by noting that the national NFL windows were the most-watched programming on TV by a wide margin. Both are easy predictions. The ratings prediction might  be wrong but until that trend reverses I’m riding with it. I wouldn’t worry too much about the TV ratings if I were the NFL. I’d worry more about…