Duke-Wisconsin averages 28.3 million viewers; highest viewership since 1997

 

The 2015 NCAA Division I Men’s Basketball National Championship across TBS, CBS, TNT and truTV is the most-watched NCAA tournament in 22 years, according to Nielsen Fast Nationals. The 2015 NCAA tournament averaged 11.3 million total viewers, up 8 percent from last year (10.5 million viewers), and is the highest average viewership for the NCAA tournament in 22 years (12.7 million; 1993).

The National Championship game, which saw Duke defeat Wisconsin, averaged 28.3 million total viewers, up 33 percent from last year (21.3 million) and is the most-viewed NCAA title game in 18 years (28.4 million; Arizona/Kentucky in 1997). The Duke/Wisconsin game earned an average fast national household rating/share of 16.0/26, up 28 percent from last year’s 12.5/20 (Connecticut/Kentucky).

The championship game peaked with an 18.7/32 HH rating/share and 33.4 million average viewers from 11-11:15 p.m. ET.

This year’s NCAA tournament averaged a 7.0/15 HH rating/share, up 8 percent from last year (6.5/13).

via CBS/Turner press release

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