Episode 27: Traug Keller, Senior Vice President, ESPN Audio

It was great to talk to Traug Keller and learn more about ESPN’s audio business. Topics discussed include:

— The 30 for 30 audio podcasts

— ESPN Radio

— The mix between radio and podcasting/audio on demand

— Challenges of getting more Android users listening to podcasts

— Radio ratings

— Podcast stats

— will newly added video on demand versions of studio shows cannibalize podcasts?

— 30 for 30 audio podcast advertising

— new Trey Wingo & Mike Golic show