ESPN leads but NBCSN (and in primetime, others) beat ESPN2 in sports network rankings for the week ending July 12, 2015

 

As is almost always the case ESPN led the cable sports networks for the week ending July 12. NBCSN beat out ESPN2 in viewership both in primetime and total day though ESPN2 had more total day adults 18-49.

In primetime, NBCSN, Univision Deportes, Fox Sports 1 and MLB Network all topped ESPN2 in viewership and NBCSN made a run at the big ESPN (all of the Wimbledon coverage didn’t help ESPN any in primetime).

Primetime rankings for the week ending July 12, 2015:

Net Viewers (000) Viewers 18-49 (000)
ESPN 803  296
NBCS 728  183
UDN 617  383
FS1 498  245
MLBN 219  75
ESP2 197  81
NBAT 147  86
GOLF 136  33
ENN 114  61
NFLN 104  57
FS2 96  52
ESNU 63  36
FOXD 25  13
BEIN 4  1

Total Day:

Net Viewers (000) Viewers 18-49 (000)
ESPN  640 257
NBCS  233 62
ESP2  199 86
FS1  157 71
UDN  141 85
MLBN  120 49
GOLF  112 23
ENN  74 44
NBAT  74 47
NFLN  60 31
ESNU  42 23
FS2  30 15
FOXD  16 8
BEIN  6 2


As of February 2015, here are the Nielsen coverage estimates for the sports networks listed above:

Network name Estimated # of Homes (000) Coverage %
BEIN SPORT 16,945 14.6
ESPN 94,396 81.1
ESPN CLASSIC 25,516 21.9
ESPN2 94,379 81.1
ESPNEWS 71,989 61.8
ESPNU 73,594 63.2
FOX DEPORTES 21,831 18.8
FOX SPORTS 1 (Formerly SPEED) 84,836 72.9
FOX SPORTS 2 (Formerly FUEL) 45,393 39.0
FUSE 71,491 61.4
GOLF CHANNEL 79,250 68.1
MLB NETWORK 69,991 60.1
NBA-TV 57,129 49.1
NBC SPORTS NETWORK 81,578 70.1
NFL NETWORK 71,867 61.7
UNIVSION DEPORTES 39,686 34.1

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