ESPN wins again but the real challenge for ESPN these days is ESPN2 – sports network rankings for the week ending August 2, 2015

 

Sure, the departure of big known names like Simmons and Olbermann are bound to grab a lot more page views than boring ratings stats, but it seems like not a single story focusing on the challenges for ESPN has noted how routinely ESPN2 is getting beaten by other sports networks this summer.

Last week was no exception. While the ESPN mothership led, as it almost always does, in primetime and total day numbers, NBC Sports Network edged ESPN2 out in total day viewing and in primetime Fox Sports 1, NBC Sports Network and MLB Network all had more viewers than ESPN2.

Primetime rankings for the week ending August 2, 2015:

Net Viewers (000) Viewers 18-49 (000)
ESPN 728  303
FS1 458  215
NBCS 276  56
MLBN 243  99
ESP2 237  93
FOXD 136  89
NFLN 117  61
GOLF 107  25
ESNU 105  37
UDN 97  60
ENN 95  54
FS2 63  34
NBAT 44  17
BEIN 9  3

Total Day:

Net Viewers (000) Viewers 18-49 (000)
ESPN  420 222
NBCS  220 56
ESP2  179 92
MLBN  147 62
FS1  145 62
GOLF  120 25
NFLN  98 57
ESNU  54 22
ENN  53 33
UDN  48 30
FOXD  43 26
NBAT  28 14
FS2  25 12
BEIN  7 2


As of July 2015, here are the Nielsen coverage estimates for the sports networks listed above:

Network name Estimated # of Homes (000) Coverage %
BEIN SPORT 18,161 15.6
ESPN 92,940 79.8
ESPN CLASSIC 25,191 21.6
ESPN2 92,855 79.8
ESPNEWS 71,293 61.2
ESPNU 73,091 62.8
FOX DEPORTES 21,534 18.5
FOX SPORTS 1 (Formerly SPEED) 84,309 72.4
FOX SPORTS 2 (Formerly FUEL) 46,659 40.1
GOLF CHANNEL 78,299 67.3
MLB NETWORK 68,342 58.7
NBA-TV 55,785 47.9
NBC SPORTS NETWORK 83,874 72.1
NFL NETWORK 70,466 60.5
UNIVISION DEPORTES 44,221 38.0

Leave a Reply