Final numbers for Panthers-Seahawks: 31 million viewers, most-watched Fox Saturday night broadcast ever

 

The Saturday evening game where the Seattle Seahawks beat the Carolina Panthers drew a 18.8 overnight household rating that was adjusted down to a 17.2 in the finals (with a 29 share) and 31 million viewers.  It was Fox’s highest-rated and most-watched prime time Saturday NFL Playoff game ever. It is also the network’s most-watched Saturday night broadcast in history.

 Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those markets. The share is the percentage of the households that were watching TV at the time.

Example: a 21 household rating with a 40% share means that on average 21% of all the households (in those 56 markets) were tuned-in and that 40% of the households watching TV at the time were tuned-in. 

Final national numbers work the same way but all 210 markets are included in the measurement.

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