Fox’s Friday U.S. Open Golf coverage averages 2.9 million viewers in primetime; 1.6 million for 8 hours on cable

 

Note: comparisons to recent years other than 2012, particularly for primetime viewing, are apples-to-oranges. 2012 was the last time the U.S. Open was played on the west coast and also the last time the open was telecast during primetime.

Versus the 2012 telecast this year’s second round looks to be down a bit — 1.97 million viewer per minute average for the whole day versus 2.909 million in 2012. It’s even down versus 2013’s second round (which was on the east coast and did not involve any primetime coverage) and averaged 2.095 million viewers.

via Fox Sports:

VIEWERSHIP MOMENTUM BUILDING FOR FOX SPORTS’ COVERAGE OF 115th U.S. OPEN CHAMPIONSHIP                                                                                                    

Friday’s Primetime Coverage Most-Watched U.S. Open Second Round Since 2012

Combined Average Two-Day Viewership on FOX and FOX Sports 1 up +54% over 2014

More Than Two Million Digital Live Streams Started During Second-Round Action

University Place, Wash. – Broadcasting more than a combined 11 hours of second-round play, FOX Sports continued its inaugural presentation of the 115th U.S. Open Championship on Friday on FOX Sports 1 (12:00 – 8:00 PM ET) and local FOX stations (8:00 – 11:14 PM ET).

For the second consecutive day, viewership numbers showed impressive gains across both networks, highlighted by primetime coverage on local FOX stations that drew 2.9 million viewers, the most-watched second-round telecast of the U.S. Open on any network since the 2012 championship at Olympic Club (3.0).

FOX Sports’ two-day coverage has averaged a combined 2.0 million viewers, a +54% increase over last year’s combined average on ESPN and NBC (1.3 million viewers).

Highlights:

– Second-round coverage averaged 2.0 million viewers across FOX and FOX Sports 1, according to Nielsen, a +54% gain over the 2014 U.S. Open Friday delivery (2.0 million vs. 1.3 million).

– Friday’s primetime coverage on local FOX stations from 8:00-11:12 PM ET averaged 2.9 million viewers, a +61% increase over 2014’s second-round telecast on NBC (1.8 million viewers) and the most-watched second round of the U.S. Open on any network since 2012 (3.0 million viewers).

– Friday night’s viewership peaked with 3.1 million viewers from 10:00-10:30 PM ET and produced a first-place primetime finish among broadcast networks in both the 18-49 and 25-54 male demographics.

– Through the first two rounds of the championship, the 2015 U.S. Open is averaging 2.0 million viewers on FOX and FOX Sports 1, a +54% increase over the 2014 average on ESPN and NBC (1.3 million viewers).

– Friday’s coverage on FOX Sports 1 averaged 1.6 million viewers, a +33% increase over ESPN’s second-round viewership in 2014 (1.2 million viewers), peaking from 4:30-5:00 PM ET at 2.1 million viewers as the featured group of Phil Mickelson, Bubba Watson and Angel Cabrera began their round.

– Top five markets for Friday’s second-round coverage on local FOX stations: Seattle (5.4), Louisville (4.1), Indianapolis (3.9), Columbus (3.7) and Portland (3.7).

– FOX Sports-produced digital live streams of the U.S. Open continue to be a huge hit with fans on FOX Sports GO, USOpen.com and the U.S. Open official app. With multiple channels of live coverage including streams of the TV broadcast, Featured Holes, Featured Groups and U.S. Open 360, there were over two million live streams started during Friday’s second round action.

– Unique visitors to FOXSports.com’s golf section have increased +180% over coverage of the 2014 U.S. Open and video views are showing a +566% gain over last year’s event.

This article has 1 Comment

  1. Atrocious announcing; terrible “analysts,” miserable golf course.
    Only thing of real sigfifance in the coverage was shots of the fire in the marina.

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