Game 2 of Cavs-Warriors NBA Finals scores big with another 12.9 overnight rating


Update: game 2 averaged an impressive 18.8 million viewers with peak viewership of 24.4 million.

Another overtime thriller with the Cleveland Cavaliers coming out on top over the Golden State Warriors to even the series at one game apiece and game 2 of  drew another record (at least for NBA Finals games on ABC) with a 12.9 overnight even with the 12.9 for game 1 and up a healthy 26% versus last year’s 10.2 overnight for game 2 (Spurs-Heat).

The broadcast peaked with a 16.9 rating between 11-11:15p.

The game drew a staggering 42.1 rating in the Cleveland market and a 31.7 rating in the San Francisco-Oakland-San Jose market, both new local records for finals games on ABC or ESPN.

via ESPN’s Ben Cafardo.

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those markets

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