Game 3 of Cavs-Warriors NBA Finals averages 16.5 million viewers, down 12% from 2015 (Updated)

 

Update: game 3 averaged 16.465 million viewers, down around 12% versus last year’s 18.7 million average for game 3.

Cleveland’s win over Golden State in game 3 averaged an 11.8 overnight rating. That’s down 13.9 percent from last year’s game 3 which drew a huge 13.7 overnight rating (last year the series had been tied entering game 3).

The telecast peaked with a 13.4 rating from 10-10:15 p.m. ET.  Through three games the series is averaging a 12.2 overnight rating.

Top local markets:

Market

Rating

Cleveland

36.7

San Francisco

30.7

Columbus

17.6

Miami

16.7

San Antonio

16.2

Atlanta

15.6

Sacramento

15.3

Memphis

14.7

Birmingham

13.4

Norfolk

13.1

 

 

 

 

 

 

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those markets

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