Hawks-Cavs NBA Eastern Conference Finals Gm 3 Draws 5.5 overnight rating, up 12% vs 2014


Update: Game 3 averaged 7.8 million viewers and a 4.3 national household rating (all 210 markets) and peaked with 10.5 million viewers and a 6.3 US household rating from 11:15-11:30p.  (via Turner Sports).

Game three of the Eastern Conference Finals, an overtime thriller between the Atlanta Hawks and Cleveland Cavaliers  drew a 5.5 overnight rating on TNT. That’s  up 12% from the 4.9 rating for last year’s (Heat-Pacers) game 3 that aired on ESPN.  The 5.5 overnight was 17% than the 4.7 rating for game 3 of the Western Conference Finals (Spurs-Thunder) that aired on TNT last year.

Per Turner Sports the game peaked with a 7.2 HH rating from 11:15-11:30 p.m. ET. The game drew a 32.0 household rating locally in the Cleveland market and a 10.1 rating in the Atlanta market.

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those markets

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