In late April I announced the demise of the original sportstvratings.com experiment where I was posting daily tables of ratings for all of the measured sports networks. I lost the daily data necessary for the tables so that was pretty much that.
But almost immediately after that I decided that I didn’t want to eject from the sports media world entirely. I enjoyed my SportsTVRatings experience immensely, and daily data or not I wondered if I might be able to salvage some of the enjoyment.
So far I’ve interviewed my friend and fellow TVbytheNumbers co-founder Bill Gorman (@TVGrimReaper), Derek Volner in ESPN PR (@DerekVolner), Jonathan Tannenwald from the Philadelphia Inquirer/Philly.com (@[email protected]) and former TV media beat/ratings reporter Oriana Schwindt (@Schwindter).
Upcoming podcasts guests will hopefully include all of the following (and more!): AdAge’s Anthony Crupi; Sports Business Journal’s Austin Karp & John Ourand, ESPN PR’s Ben Cafardo; head of NBC Digital, Rick Cordella; Fox Sports EVP of research and ratings guru Mike Mulvihill; Golf Channel EP Molly Solomon; NBC Sports Bay Area’s Ahmed Fareed; ESPN’s J.A. Adande; Fox Sports & NFL Network’s Peter Schrager, and ESPN’s Scott Van Pelt.
And also Sports Illustrated media critic Richard Deitsch. I don’t think Jupiter aligns with Mars in ways that have me podcasting now without Deitsch.
I’ve been promoting the podcast 4-6 times a day on Twitter for the past few weeks. For those who, like me, are kind of locked-on to Twitter for 2 to 8-hour chunks at a time, I feel your pain. I know it’s annoying! But most people who use Twitter aren’t like us and after 3 weeks of promoting 4-6 times a day I’m still getting “hey! what? you’re doing a podcast!? since when?” messages.
Please bear with me while I figure out how to balance the amount of promotion with making sure people know that I’m podcasting.