Kentucky Derby overnight ratings down 14%


NBC Sports reports that Nyquist’s Kentucky Derby win did a 9.3/21 overnight household rating/share, down 13.8 percent vs last year’s 10.8/24 overnight.  Last year’s overnight was the highest since 2002.

Top local markets for NBC coverage of Kentucky Derby:

Louisville 33.7/62
Cincy 16.6/33
Ft. Myers 16.5/30
West Palm 14.6/27
Tampa 14.2/29
Buffalo 13.6/25
Richmond 13.3/26
Pitt. 13.1/28
Hartford 12.5/24
Denver/Orlando/Jacksonville 12.2

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those markets. The share is the percentage of the households that were watching TV at the time.

Example: a 21 household rating with a 40% share means that on average 21% of all the households (in those 56 markets) were tuned-in and that 40% of the households watching TV at the time were tuned-in. 


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