Kentucky-South Carolina, Wisconsin-Michiagan, Florida State-Nebraska lead cable sports nets for Saturday January 24, 2015

College hoops on ESPN topped the cable sports networks for Saturday led by Kentucky at South Carolina that averaged 1.915 million viewers and a 0.6 adults 18-49 rating.  Wisconsin at Michigan averaged 1.7 million viewers and a 0.5 adults 18-49 rating.

Florida State at North Carolina averaged 1.576 million viewers and a 0.6 adults 18-49 rating. Michigan State at Nebraska drew 1.418 million viewers and a 0.4 adults 18-49 rating.

On ESPN2, Miami at Syracuse averaged 750,000 viewers and a 0.2 adults 18-49 rating. Oklahoma at Baylor averaged 554,000 viewers and a 0.2 adults 18-49 rating.

The Senior Bowl on NFL Network averaged 668,000 viewers and a 0.2 adults 18-49 rating.

Cable Sports TV Ratings for Saturday January 24, 2015:

This is sorted from most-watched to least-watched. Using your browser’s search tool (usually CTRL/CMD+F) might be the faster way to go if you’re looking for something specific.

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Note: viewership of around 100,000 or lower is technically what Nielsen refers to as a “scratch” i.e., not enough Nielsen panelists watched for Nielsen to validate it. There are around 20,000 homes in the Nielsen panel and a bit over 50,000 panelists, where 1 Nielsen panelist watching a whole telecast represents around 5,800 people.  So something averaging a million viewers averaged around 170 people out of the 50K+ panel — small, but still statistically significant. But when there’s a show with 30,000 viewers, that’s only around 5 or 6 Nielsen panelists…