With “March Madness” in full swing, we thought we’d take a look back at the first day of the tournament in 2014.
We’re missing the data for the two early CBS games, but otherwise the most-watched game overall was the Wofford-Michigan game that started around 7pm on CBS and averaged 3.79 million viewers.
The most-watched game on cable was NC State vs Saint Louis which also started around 7pm but on TNT and averaged 3.085 million viewers.
The least watched game was Pitt vs Colorado that started at 1:30p on TBS and averaged only 508,000.
NCAA men’s basketball viewership for Thursday, March 20, 2014:
| Program | Net | Start | End | Viewers (000) | 18-49 Rtg |
| WOFFORD/MICHIGAN | CBS | ~7:00 PM | 9:17 PM | 3790 | 1.0 |
| ARIZONA ST/TX | CBS | ~9:30:00 PM | 12:04 AM | 3640 | 1.3 |
| NC STATE/SAINT LOUIS | TNT | 7:18 PM | 10:07 PM | 3085 | 1.2 |
| ST JOSEPHS/UCONN | TBSC | 6:43 PM | 9:35 PM | 2797 | 1.2 |
| DELAWARE/MICHIGAN STATE | TNT | 4:54 PM | 7:18 PM | 2716 | 0.9 |
| MANHATTAN/LOUISVILLE | TNT | 10:24 PM | 1:07 AM | 2604 | 1.1 |
| ALBANY/FLORIDA | TBSC | 4:01 PM | 6:28 PM | 1837 | 0.7 |
| N DAKOTA ST/OKLAHOMA | TRU | 7:48 PM | 10:36 PM | 1707 | 0.6 |
| HARVARD/CINCINNATI | TNT | 2:00 PM | 4:37 PM | 1606 | 0.7 |
| MILWAUKEE/VILLANOVA | TBSC | 9:52 PM | 12:10 AM | 1398 | 0.6 |
| NEW MEXICO ST/SAN DIEGO ST | TRU | 10:55 PM | 1:38 AM | 1032 | 0.5 |
| AMERICAN/WISCONSIN | TRU | 12:30 PM | 2:48 PM | 750 | 0.2 |
| BYU/OREGON | TRU | 2:57 PM | 5:38 PM | 622 | 0.2 |
| PITTSBURGH/COLORADO | TBSC | 1:30 PM | 3:46 PM | 508 | 0.2 |
| OHIO ST/DAYTON | CBS | ~12:00 PM | |||
| SYRACUSE/W MICHIGAN | CBS | ~2:30 PM |