Masters Third-Round Coverage Scores Best Overnight Rating since 2011

 

Saturday’s coverage of The Masters on CBS drew a 6.5/16 overnight household rating/share, up 48% from the 4.4/11 for last year’s coverage when Tiger Woods didn’t play. It was the highest third-round overnight for CBS since 2011 when it scored a 6.8/16 rating/share.

Saturday’s coverage peaked with a 7.0/17 rating/share from 5-6pm ET.

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those markets. 

 

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