Sunday’s UFC Fight Night headlined by Conor McGregor vs. Dennis Siver drew a 1.7 overnight household rating, easily the best overnight ever for any UFC event on FS1 according to Newsday. Top Markets were Seattle with a 3.9 household rating, and Oklahoma City & Phoenix which each averaged a 3.2 rating.
The UFC Prelims which went head-to-head against the AFC Championship drew a 0.6 overnight rating.
Update: UFC Fight Night averaged 2.751 million viewers and a 1.4 adults 18-49 rating between 10p-12:15 am.
Peak viewing between 12-12:15a for McGregor Silver averaged 3.162 million viewers.
The event was the most-watched UFC event ever on FS1 and the most-watched on cable on any network since 12/5/09.
more via Fox Sports press release:
SUNDAY’S UFC® FIGHT NIGHT ON FOX SPORTS 1
IS MOST-WATCHED MMA EVENT ON CABLE SINCE 2009
More Than 2.7 Million Watch; Viewership Peaked at Over 3.1 Million
UFC FIGHT NIGHT is No. 1 Show on Cable & No. 2 Non-NFL Program on TV
In Key Demos
New York – Sunday was an historic night for the UFC on FOX Sports 1.
UFC FIGHT NIGHT ON FOX SPORTS 1: MCGREGOR vs. SIVER on Sunday, Jan. 18 scored 2,751,000 viewers according to Nielsen, making it the most-watched MMA event ever on FOX Sports 1 and the most-watched MMA event on ad-supported cable television since the UFC’s TUF Finale on Spike (12/5/09). Viewership for Sunday’s FOX Sports 1 main event peaked in the final quarter-hour, from 12:00-12:15 AM ET, with 3,162,000 viewers. Additional highlights follow:
– On the day, UFC FIGHT NIGHT was the No. 1 show on ad-supported cable and the No. 2 show on all of television, outside of NFL programming, among M18-34, M18-49 and M25-54.
– FOX Sports 1 was the No. 1 network in ad-supported cable during the fight (10:00 PM-12:15 AM ET).
– Sunday was FOX Sports 1’s third most-watched Sunday (6:00 AM-3:00 AM), averaging 522,000 viewers despite vicious competition form the NFC and AFC Championship Game broadcasts.
– Preceding the fight, the UFC preliminary card averaged 908,000 viewers, making it the second most-watched non-PPV prelims in FOX Sports 1 history behind the Rousey-Tate TUF Finale prelims in November 2013. Impressive, given direct competition with the AFC Championship Game broadcast on CBS. It peaked during the final quarter-hour (9:45 PM ET -10:00 PM ET) with 1,486,000 viewers.
– Post-fight, FOX SPORTS LIVE averaged 1,167,000 viewers from 12:15 AM ET-1:00 AM ET, making it the most-watched Sunday edition of the program all time.
– Sunday’s UFC FIGHT NIGHT drove FOX Sports GO to its largest authenticated UFC audience ever, outperforming the previous high (10/4/14) by +59% in total unique visitors.