Milwaukee led local market ratings again in the second week of the NFL season with a 52.5/73 household rating/share up from last week’s 46.4/75 household rating share.
This doesn’t mean more people in Milwaukee watched football than in New York, it just means a higher percentage of people in Milwaukee watched football. Though in the table below you’ll notice New York is conspicuously missing. That’s because in this table the NFL only lists the team markets where NFL was the #1 program of the week and in New York, despite being the lowest-rated Emmys on record, the awards show beat out the NFL.
via the NFL: