MLB viewership up 25% in April on Fox Sports 1


The season has started strong on FOX Sports 1, the nation’s fastest growing sports channel, with average viewership +26% compared to the season’s first three Saturdays a year ago (597,000 vs. 472,000). More impressive is the 28% season-to-date growth in the key Adult 18-49 demographic (204,000 vs. 160,000) which is being driven by the Adult 18-34 segment which is nearly double this point last year (110,000 vs. 58,000). All figures are based on reports from Nielsen.

Things are good on the local regional sports network front as well:

– Royals telecast ratings on FOX Sports Kansas City are up +129% year-to-year (through 4/26), while setting household (HH) ratings records three times this season, including the current record (17.3) on Sunday (4/26) in a game vs. the White Sox.

– Padres ratings on FOX Sports San Diego are up +67% year-to-year (through 4/28), and game telecasts have broken or tied a ratings record seven times this season. The current record (7.2 HH) was set Friday (4/24) night in a loss to the Dodgers.

– Diamondbacks ratings on FOX Sports Arizona are off to their best start in 10 years, averaging a 4.5 HH rating, up +36% season-to-date vs. 2014.

via Fox Sports

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