NASCAR Rain Delay, UFC Prelims top cable sports TV ratings for Saturday August 20, 2016

 

Cable Sports TV Ratings for Saturday August 20, 2016:

This is sorted from most-watched to least-watched. Using your browser’s search tool (usually CTRL/CMD+F) might be the faster way to go if you’re looking for something specific.

Note to readers using mobile phones: on most phones the tables are easier to read/scroll through if you tilt your phone to landscape orientation.

Program Net Start End Total Viewers (000) Viewers Age 18-49 (000)
NASCAR SPRINT CUP START L NBC SPORTS NETWORK 7:55 PM 9:09 PM 2,620 799
NASCAR SPRINT CUP RACE L NBC SPORTS NETWORK 9:09 PM 10:55 PM 2,501 805
NASCAR RAIN DELAY NBC SPORTS NETWORK 8:03 PM 8:52 PM 2,124 668
NASCAR RAIN DELAY NBC SPORTS NETWORK 9:21 PM 10:44 PM 1,951 686
NASCAR SC COUNTDOWN GREEN NBC SPORTS NETWORK 7:21 PM 7:55 PM 1,674 638
UFC PPV PRELIMS L FOX SPORTS 1 8:00 PM 10:00 PM 1,300 816
NASCAR RAIN DELAY NBC SPORTS NETWORK 10:55 PM 12:00 AM 1,236 519
S OLY WKND PM NBC SPORTS NETWORK 12:00 PM 7:21 PM 1,225 526
NFL PRESEASON (LIVE) NFL NETWORK 4:00 PM 7:11 PM 1,048 440
NFL PRESEASON (LIVE) NFL NETWORK 7:11 PM 9:08 PM 1,043 439
NFL PRESEASON (LIVE) NFL NETWORK 9:08 PM 12:17 AM 809 368
S OLY WKND PM USA NETWORK 12:00 PM 5:01 PM 806 264
LITTLE LEAGUE WORLD SRS L ESPN 8:00 PM 10:01 PM 705 192
S OLY WKND PM GOLF CHANNEL 11:13 AM 1:20 PM 691 104
S OLY PRIME USA NETWORK 8:00 PM 12:00 AM 658 242
LITTLE LEAGUE WORLD SRS L ESPN 12:00 PM 3:02 PM 656 249
LITTLE LEAGUE WORLD SRS L ESPN 6:00 PM 8:00 PM 623 161
NFL PRESEASON NFL NETWORK 12:17 AM 2:34 AM 528 288
UFC PPV PREFIGHT L FOX SPORTS 1 7:30 PM 8:00 PM 523 287
NFL TOTAL ACCESS NFL NETWORK 3:30 PM 4:00 PM 511 196
NFL PRESEASON NFL NETWORK 1:00 PM 3:30 PM 470 182
SPORTSCENTER WEEKEND-AM L ESPN 9:00 AM 12:00 PM 444 280
PREMIER LEAGUE L NBC SPORTS NETWORK 9:57 AM 12:00 PM 416 267
SPORTSCENTER 12AM  L ESPN 12:01 AM 1:00 AM 415 233
LIGA MX 2 SAT UNIVISION DEPORTES 9:57 PM 12:02 AM 408 225
SPORTSCENTER WEEKEND-AM L ESPN 8:00 AM 9:00 AM 407 223
SPORTSCENTER 1AM        L ESPN 1:00 AM 2:00 AM 403 260
PREMIER LEAGUE L CNBC 12:27 PM 2:31 PM 397 242
INDYCAR QUALIFYING NBC SPORTS NETWORK 12:00 AM 1:30 AM 382 196
S OLY WKND PM MSNBC 12:00 PM 5:00 PM 375 136
LIGA MX SAT UNIVISION DEPORTES 7:55 PM 9:57 PM 367 194
NFL PRESEASON NFL NETWORK 10:00 AM 1:00 PM 342 157
SPORTSCENTER MORNING    L ESPN 2:00 AM 3:00 AM 340 207
SPORTSCENTER MORNING ESPN 7:00 AM 8:00 AM 329 188
UFC PPV POST FIGHT L FOX SPORTS 1 12:29 AM 2:00 AM 320 209
S OLY WKND AM GOLF CHANNEL 6:00 AM 11:13 AM 320 58
MLB REGULAR SEASON L FOX SPORTS 1 4:00 PM 7:30 PM 318 71
BASEBALL TONIGHT  L ESPN 10:01 PM 11:00 PM 304 125
SPORTSCENTER MORNING ESPN 6:00 AM 7:00 AM 304 178
SPORTSCENTER MORNING ESPN 5:00 AM 6:00 AM 275 161
NHRA QUALIFYING FOX SPORTS 1 10:00 PM 12:00 AM 274 92
PREMIER LG LIVE STUDIO NBC SPORTS NETWORK 9:29 AM 9:57 AM 264 171
SPORTSCENTER MORNING ESPN 3:00 AM 4:00 AM 262 170
SPORTSCENTER MORNING ESPN 4:00 AM 5:00 AM 260 154
PREMIER LEAGUE L NBC SPORTS NETWORK 7:24 AM 9:29 AM 258 146
LIGA MX L UNIVISION DEPORTES 5:50 PM 7:55 PM 258 137
SPORTSCENTER LATE       L ESPN 11:00 PM 12:01 AM 252 115
LIVE FROM GOLF CHANNEL 1:20 PM 2:20 PM 246 40
NFL PRESEASON NFL NETWORK 2:30 AM 5:00 AM 239 116
ESPN ORIGINAL DOCUMENTARY ESPN2 12:00 PM 1:00 PM 231 125
PREMIER LG LIVE STUDIO CNBC 12:07 PM 12:27 PM 229 168
INDYCAR CHRONICLES NBC SPORTS NETWORK 1:30 AM 2:00 AM 229 122
PREMIER LEAGUE GOAL ZONE CNBC 2:31 PM 3:00 PM 225 156
CONTACTO DEPORTIVO UNIVISION DEPORTES 12:02 AM 1:02 AM 225 149
MLS REGULAR SEASON      L ESPN 3:02 PM 5:30 PM 219 135
SPORTSCENTER EARLY      L ESPN 5:30 PM 6:00 PM 190 98
S OLY AM REPLAY NBC SPORTS NETWORK 6:00 AM 7:00 AM 184 69
NFL PRESEASON NFL NETWORK 7:30 AM 10:00 AM 177 90
LALIGA SANTANDER MRQ-L BEIN SPORT ESPANOL 12:09 PM 2:13 PM 171 90
LIVE FROM GOLF CHANNEL 2:20 PM 3:20 PM 166 29
S OLY OVNT REPLAY NBC SPORTS NETWORK 2:00 AM 6:00 AM 158 47
PREMIER LEAGUE L CNBC 10:00 AM 12:07 PM 150 105
NFL PRESEASON NFL NETWORK 5:00 AM 6:00 AM 149 72
NFL PRESEASON NFL NETWORK 6:00 AM 7:30 AM 149 67
TMZ SPORTS WEEKEND FOX SPORTS 1 12:00 AM 12:29 AM 144 54
PREMIER LG LIVE STUDIO NBC SPORTS NETWORK 7:00 AM 7:24 AM 143 65
ESPN ORIGINAL DOCUMENTARY ESPN2 10:00 AM 12:00 PM 141 69
PRIME BASEBALL GAME MLB NETWORK 7:00 PM 10:29 PM 133 39
NHRA WEATHER L FOX SPORTS 1 3:00 PM 3:30 PM 130 30
PRIME BASEBALL GAME/JIP MLB NETWORK 10:29 PM 12:37 AM 130 41
TENNIS:US OPEN SRS MEN  L ESPN2 1:00 PM 5:17 PM 121 44
S OLY OVNT REPLAY GOLF CHANNEL 11:00 PM 4:00 AM 121 26
ESPN ORIGINAL DOCUMENTARY ESPN2 8:00 AM 10:00 AM 115 62
QUICK PITCH MLB NETWORK 9:00 AM 10:00 AM 112 39
LIVE FROM GOLF CHANNEL 3:20 PM 4:20 PM 107 21
LIVE FROM GOLF CHANNEL 7:05 PM 8:00 PM 101 20
PLAY BALL MLB NETWORK 10:00 AM 10:30 AM 93 36
QUICK PITCH MLB NETWORK 12:37 AM 1:37 AM 93 37
MLB REG SEASON PRE L FOX SPORTS 1 3:30 PM 4:00 PM 91 23
QUICK PITCH MLB NETWORK 2:04 AM 3:04 AM 90 43
QUICK PITCH MLB NETWORK 8:00 AM 9:00 AM 88 37
E:60 ESPN2 5:17 PM 6:00 PM 86 31
ESPN ORIGINAL DOCUMENTARY ESPN2 2:00 AM 3:30 AM 86 51
LALIGA SANTANDER-L BEIN SPORT ESPANOL 2:13 PM 4:09 PM 85 57
SPORTSCENTER EARLY      L ESPN2 6:00 PM 7:00 PM 84 38
QUICK PITCH MLB NETWORK 11:00 AM 12:00 PM 81 25
ERA RODEO FOX SPORTS 1 10:00 AM 12:00 PM 77 28
COLLEGE FOOTBALL REPEAT ESPNU 3:00 PM 5:00 PM 76 19
COLLEGE FOOTBALL REPEAT ESPNU 12:00 AM 2:30 AM 75 34
UFC WEIGH-IN FOX SPORTS 1 9:00 AM 10:00 AM 75 39
PGA TOUR: CBS GOLF CHANNEL 8:00 PM 11:00 PM 74 23
NASCAR RACEDAY L FOX SPORTS 2 6:31 PM 7:30 PM 72 16
QUICK PITCH MLB NETWORK 12:00 PM 1:00 PM 72 18
TENNIS:US OPEN SRS MEN  L ESPN2 7:00 PM 1:40 AM 71 18
LIVE FROM GOLF CHANNEL 4:20 PM 5:22 PM 71 15
BLEACHER FEATURE MOVIE MLB NETWORK 3:00 PM 6:00 PM 71 18
MLB TONIGHT BP MLB NETWORK 6:00 PM 7:00 PM 70 13
ESPN ORIGINAL DOCUMENTARY ESPN2 3:30 AM 5:30 AM 69 34
ESPN ORIGINAL DOCUMENTARY ESPN2 6:00 AM 8:00 AM 69 38
COLLEGE FOOTBALL REPEAT ESPNU 5:00 PM 7:00 PM 68 16
LALIGA SANTANDER MRQ-L BEIN SPORT 12:10 PM 2:15 PM 67 45
QUICK PITCH MLB NETWORK 7:00 AM 8:00 AM 67 20
GOLDEN BOY CLASSICS – R FOX DEPORTES 10:00 PM 11:00 PM 66 35
COLLEGE FOOTBALL REPEAT ESPNU 12:30 PM 3:00 PM 65 19
EXPRESS WEEKEND-L BEIN SPORT ESPANOL 11:00 AM 12:09 PM 64 36
UFC ON FOXD PRELIM – L FOX DEPORTES 8:00 PM 10:00 PM 64 34
QUICK PITCH MLB NETWORK 3:04 AM 4:04 AM 63 27
MLBN PRESENTS MLB NETWORK 2:00 PM 3:00 PM 62 15
MLB NETWORK BREAKDOWN MLB NETWORK 1:30 PM 2:00 PM 61 14
NBA SPECIAL NBA-TV 11:30 PM 12:00 AM 61 35
JALEN & JACOBY ESPN2 5:30 AM 6:00 AM 58 26
SPORTSCENTER WEEKEND-PM L ESPN2 9:30 PM 10:00 PM 58 18
MLB NETWORK BREAKDOWN MLB NETWORK 10:30 AM 11:00 AM 57 17
PLAY BALL MLB NETWORK 1:00 PM 1:30 PM 56 15
LIVE FROM GOLF CHANNEL 6:22 PM 7:05 PM 55 10
QUICK PITCH MLB NETWORK 1:37 AM 2:37 AM 55 14
COLLEGE FOOTBALL REPEAT ESPNU 9:37 PM 12:00 AM 52 23
LIVE FROM GOLF CHANNEL 5:22 PM 6:22 PM 51 8
US AMATEUR FOX SPORTS 1 12:00 PM 3:00 PM 49 17
QUICK PITCH MLB NETWORK 6:00 AM 7:00 AM 49 9
PRIM LIGA DE PORTUGAL – L UNIVISION DEPORTES 3:25 PM 5:30 PM 49 33
LIVE FROM GOLF CHANNEL 5:00 AM 6:00 AM 48 11
FUTBOL CENTRAL UNIVISION DEPORTES 5:30 PM 5:50 PM 48 24
CENTRAL FOX WKND FOX DEPORTES 1:00 AM 2:00 AM 47 21
COLLEGE FOOTBALL REPEAT ESPNU 10:00 AM 12:30 PM 46 24
UFC ULTIMATE INSIDER FOX SPORTS 1 5:00 AM 5:30 AM 46 27
EUROPEAN TOUR GOLF CHANNEL 4:00 AM 5:00 AM 46 12
CFB DAILY ESPNU 3:00 AM 3:30 AM 44 12
CHAMPIONSHIP BULL RIDING FOX SPORTS 2 3:00 PM 4:00 PM 44 14
SARATOGA LIVE L FOX SPORTS 2 4:00 PM 6:31 PM 44 4
UFC  WEIGH-IN FOX SPORTS 2 1:00 PM 2:00 PM 44 24
QUICK PITCH MLB NETWORK 5:00 AM 6:00 AM 44 6
ESPNU STUDIO ESPNU 7:00 PM 7:30 PM 43 8
GOLDEN BOY CLASSICS – R FOX DEPORTES 11:00 PM 12:00 AM 42 16
HARDWOOD CLASSICS NBA-TV 1:00 PM 3:00 PM 42 31
COLLEGE FOOTBALL LIVE ESPNU 3:30 AM 4:00 AM 40 10
UFC WEIGH-IN FOX SPORTS 1 4:00 AM 5:00 AM 40 19
SPORTSCENTER WEEKEND-PM L ESPN2 10:00 PM 11:00 PM 39 20
QUICK PITCH MLB NETWORK 4:04 AM 5:00 AM 39 17
LA ULT PALABRA WKND FOX DEPORTES 12:00 AM 1:00 AM 38 13
HARDWOOD CLASSICS NBA-TV 10:00 PM 11:30 PM 38 24
LIGA DE PORTUGAL EN 60 UNIVISION DEPORTES 2:30 PM 3:25 PM 36 20
HARDWOOD CLASSICS NBA-TV 11:00 AM 1:00 PM 35 27
EXPRESS WEEKEND-L BEIN SPORT 2:30 PM 2:40 PM 33 19
NBA GAMETIME NBA-TV 9:30 PM 10:00 PM 33 14
SERIE A – L BEIN SPORT 2:40 PM 4:45 PM 32 22
NHRA PRO MOD SERIES FOX SPORTS 2 7:30 PM 8:00 PM 32 6
UFC  RELOADED FOX SPORTS 2 10:00 AM 1:00 PM 32 10
HARDWOOD CLASSICS NBA-TV 3:00 PM 5:00 PM 32 25
NBA GAMETIME NBA-TV 12:00 AM 12:30 AM 32 13
CHAMPIONSHIP BULL RIDING FOX SPORTS 2 2:00 PM 3:00 PM 31 15
HARDWOOD CLASSICS NBA-TV 7:30 PM 9:30 PM 31 17
SERIE A-L BEIN SPORT ESPANOL 8:30 PM 10:30 PM 30 25
UFC SPECIALS FOX DEPORTES 3:30 PM 4:00 PM 30 16
HARDWOOD CLASSICS NBA-TV 5:00 PM 7:00 PM 30 14
LALIGA SANTANDER-L BEIN SPORT ESPANOL 4:09 PM 6:15 PM 29 18
INTERNATIONAL SOCCER – R FOX DEPORTES 10:00 AM 12:00 PM 28 17
AUSTRALIAN RULES FB LG L FOX SPORTS 1 5:30 AM 6:00 AM 28 16
SPEAK FOR YOURSELF FOX SPORTS 1 3:00 AM 4:00 AM 28 16
SPECIALS SHOW – BEIN SPORT ESPANOL 10:00 AM 11:00 AM 27 15
BOXING BEIN SPORT ESPANOL 11:00 PM 1:00 AM 26 8
HIGH SCHOOL BASKETBALL  L ESPNU 7:30 PM 9:37 PM 26 13
UFC FIGHT FLASHBACK FOX SPORTS 1 8:30 AM 9:00 AM 24 7
CHAMPIONSHIP DRIVE ESPN2 1:40 AM 2:00 AM 23 3
ESPN ORIGINAL DOCUMENTARY ESPNU 4:00 AM 6:00 AM 23 9
UFC SPECIALS – R FOX DEPORTES 7:36 PM 8:00 PM 23 12
EXPRESS WEEKEND-L BEIN SPORT 2:15 PM 2:30 PM 22 16
MOTOGP BEIN SPORT 8:00 AM 10:00 AM 22 3
COLLEGE FISHING ESPNU 9:00 AM 10:00 AM 21 7
NHRA SPORTSMAN SERIES FOX SPORTS 2 8:00 PM 9:00 PM 21 2
HARDWOOD CLASSICS NBA-TV 3:00 AM 4:45 AM 21 19
HARDWOOD CLASSICS NBA-TV 9:00 AM 11:00 AM 21 15
UFC  WEIGH-IN FOX SPORTS 2 3:00 AM 4:00 AM 20 6
UFC SPECIALS – R FOX DEPORTES 3:00 PM 3:30 PM 19 11
HARDWOOD CLASSICS NBA-TV 12:30 AM 2:30 AM 19 5
LIGA MX EN 60 UNIVISION DEPORTES 1:30 PM 2:30 PM 19 6
CENTRAL FOX WKND EARLY FOX DEPORTES 12:00 PM 1:00 PM 18 13
UFC RELOADED PPV – R FOX DEPORTES 2:00 PM 3:00 PM 18 11
AUSTRALIAN RULES FB LG L FOX SPORTS 1 6:00 AM 8:30 AM 18 6
LOCKER ROOM – R – BEIN SPORT ESPANOL 9:01 AM 10:00 AM 17 7
CHAMPIONSHIP DRIVE ESPN2 2:00 AM 3:00 AM 16 3
PREMIER LEAGUE NBC UNIVERSO 7:25 AM 9:34 AM 16 11
EXPRESS WEEKEND-L BEIN SPORT 11:00 AM 12:10 PM 15 11
90 IN 30 – BEIN SPORT ESPANOL 10:30 PM 11:00 PM 15 5
UFC RELOADED PPV – R FOX DEPORTES 1:00 PM 2:00 PM 15 9
NATIONAL RUGBY LG L FOX SPORTS 2 12:00 AM 2:00 AM 15 8
HARDWOOD CLASSICS NBA-TV 7:00 AM 9:00 AM 15 12
COLLEGE FISHING ESPNU 8:00 AM 9:00 AM 14 2
MLB – REGULAR SEASON FOX DEPORTES 4:00 PM 7:36 PM 14 6
SPECIAL SHOWS – BEIN SPORT 10:00 AM 11:00 AM 12 9
EXPRESS WEEKEND-L BEIN SPORT ESPANOL 6:15 PM 7:30 PM 12 6
CENTRAL FOX US – R FOX DEPORTES 3:06 AM 4:00 AM 12 12
CENTRAL FOX WKND AM-R FOX DEPORTES 7:00 AM 8:00 AM 12 5
LA ULTIMA PALABRA -R FOX DEPORTES 2:00 AM 3:00 AM 12 6
PREMIER L EXTRA PRE-GAME NBC UNIVERSO 7:00 AM 7:25 AM 12 4
LIGA MX EN 30 UNIVISION DEPORTES 1:00 PM 1:30 PM 12 4
MONSTER JAM FOX SPORTS 2 9:00 PM 10:00 PM 11 1
HARDWOOD CLASSICS NBA-TV 4:45 AM 6:00 AM 11 8
HARDWOOD CLASSICS NBA-TV 6:00 AM 6:30 AM 11 10
NHRA SPORTSMAN SERIES FOX SPORTS 2 2:00 AM 3:00 AM 10 9
RED BULL  X-FIGHTERS FOX SPORTS 2 10:00 PM 12:00 AM 10 5
UFC FIGHT FLASHBACK FOX SPORTS 2 8:00 AM 8:30 AM 9 7
CONCACAF EN 60 UNIVISION DEPORTES 12:00 PM 1:00 PM 9 5
CONTACTO DEPORTIVO UNIVISION DEPORTES 3:00 AM 4:00 AM 9 5
MOTOGP BEIN SPORT ESPANOL 8:00 AM 9:01 AM 8 5
CFB DAILY ESPNU 6:00 AM 6:30 AM 8 1
NBA SPECIAL NBA-TV 6:30 AM 7:00 AM 8 8
CONTACTO DEPORTIVO UNIVISION DEPORTES 6:00 AM 7:00 AM 8 8
MOTOGP-R BEIN SPORT ESPANOL 7:30 PM 8:30 PM 7 4
UFC  WEIGH-IN FOX SPORTS 2 7:00 AM 8:00 AM 7 3
UFC FIGHT FLASHBACK FOX SPORTS 2 6:00 AM 6:30 AM 7 0
UFC MAIN EVENT FOX SPORTS 2 6:30 AM 7:00 AM 7 1
NBA GAMETIME NBA-TV 2:30 AM 3:00 AM 7 3
NBA GAMETIME LIVE NBA-TV 7:00 PM 7:30 PM 7 0
COPA MX EN 30 UNIVISION DEPORTES 10:00 AM 10:30 AM 7 1
EXPRESS WEEKEND-L BEIN SPORT 4:45 PM 6:00 PM 6 4
LALIGA SANTANDER MRQ-R BEIN SPORT 10:00 PM 12:00 AM 6 1
COLLEGE FOOTBALL LIVE ESPNU 6:30 AM 7:00 AM 6 5
ESPN ORIGINAL DOCUMENTARY ESPNU 7:30 AM 8:00 AM 6 4
RED BULL AIR RACE FOX SPORTS 2 4:00 AM 6:00 AM 6 0
CONCACAF EN 60 UNIVISION DEPORTES 9:00 AM 10:00 AM 6 2
FANATICOS DEL FRIO UNIVISION DEPORTES 4:00 AM 5:00 AM 6 4
FUTBOL MLS EN 60 UNIVISION DEPORTES 11:00 AM 12:00 PM 6 2
90 IN 30 – BEIN SPORT 7:00 PM 7:30 PM 5 4
EXPRESS WEEKEND-R BEIN SPORT 12:00 AM 1:15 AM 5 0
LALIGA SANTANDER-R BEIN SPORT ESPANOL 1:00 AM 3:00 AM 5 3
CENTRAL FOX WKND AM-R FOX DEPORTES 8:00 AM 9:00 AM 5 2
LA ULT PALABRA WKND ENC FOX DEPORTES 9:00 AM 10:00 AM 5 3
CONCACAF EN 30 UNIVISION DEPORTES 10:30 AM 11:00 AM 4 2
CONCACAF EN 60 UNIVISION DEPORTES 8:00 AM 9:00 AM 4 1
MOBIL 1 (THE GRID) UNIVISION DEPORTES 7:30 AM 8:00 AM 4 0
NORTH AMERICAN SOCCER LEA BEIN SPORT 7:30 PM 9:40 PM 3 2
SERIE A – R BEIN SPORT 1:15 AM 3:00 AM 3 2
ESPN ORIGINAL DOCUMENTARY ESPNU 7:00 AM 7:30 AM 3 3
CENTRAL FOX US FOX DEPORTES 2:06 AM 3:06 AM 3 2
RED BULL AIR RACE FOX SPORTS 2 8:30 AM 10:00 AM 3 2
90 IN 60 BEIN SPORT 6:00 PM 7:00 PM 2 1
PAID PROGRAMMING BEIN SPORT 7:30 AM 8:00 AM 1 0
LA LIGA WORLD – BEIN SPORT 9:40 PM 10:00 PM 0 0
PAID PROGRAMMING BEIN SPORT 6:00 AM 6:30 AM 0 0
PAID PROGRAMMING BEIN SPORT 6:30 AM 7:00 AM 0 0
PAID PROGRAMMING BEIN SPORT 7:00 AM 7:30 AM 0 0
PAID PROGRAMMING BEIN SPORT ESPANOL 6:00 AM 8:00 AM 0 0
PAID PROGRAMMING FOX DEPORTES 4:00 AM 6:00 AM 0 0
PAID PROGRAMMING FOX DEPORTES 6:00 AM 7:00 AM 0 0
GILLETTE WORLD SPORT UNIVISION DEPORTES 7:00 AM 7:30 AM 0 0
LINEA DE CUATRO UNIVISION DEPORTES 5:00 AM 6:00 AM 0 0


All data ©Nielsen (data provided by a variety of TV network sources and not directly from Nielsen)

Note: viewership of around 100,000 or lower is technically what Nielsen refers to as a “scratch” i.e., not enough Nielsen panelists watched for Nielsen to validate it. There are around 40,000 homes in the Nielsen panel and a bit over 100,000 panelists, where 1 Nielsen panelist watching a whole telecast represents around 3,000 people. So something averaging a million viewers averaged around 370 people out of the ~100K panel — small, but still statistically significant. But when there’s a show with 30,000 viewers, that’s only around 10 Nielsen panelists…

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