NASCAR Xfinity Daytona, Hot Dog Eating Contest, Wimbledon lead cable sports for Saturday July 4, 2015

NASCAR Xfinity Series racing at Daytona led viewership of all July 4th cable sports programming with 1.564 million viewers and a 0.3 adults 18-49 rating on NBCSN.

The annual July 4th hot dog eating contest averaged 1.129 million viewers and a 0.4 adults 18-49 rating.

9.5 hours of tennis coverage at Wimbledon averaged 1.108 million viewers and a 0.3 adults 18-49 rating.

Cable Sports TV Ratings for Saturday July 4, 2015:

This is sorted from most-watched to least-watched. Using your browser’s search tool (usually CTRL/CMD+F) might be the faster way to go if you’re looking for something specific.

Note to readers using mobile phones: on most phones the tables are easier to read/scroll through if you tilt your phone to landscape orientation.

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Note: viewership of around 100,000 or lower is technically what Nielsen refers to as a “scratch” i.e., not enough Nielsen panelists watched for Nielsen to validate it. There are around 20,000 homes in the Nielsen panel and a bit over 50,000 panelists, where 1 Nielsen panelist watching a whole telecast represents around 5,800 people.  So something averaging a million viewers averaged around 170 people out of the 50K+ panel — small, but still statistically significant. But when there’s a show with 30,000 viewers, that’s only around 5 or 6 Nielsen panelists…