Turner Sports saw a 10% ratings spike vs last year’s All-Star Saturday Night (which was up against the Winter Olympics) to a 3.4 household rating and up 7% in viewers to 6.1 million.
The top local markets for TNT’s coverage were Cleveland (7.9), Atlanta (7.7), San Antonio (7.4), New York (7.2) and Portland (6.1).
Those are just the TV numbers, of course, Turner is celebrating streaming (which was up 89%) and video views via social media platforms. You can read all the details in their press release.
via Turner Sports:
Turner Sports’ Exclusive Presentation of NBA All-Star Saturday Night
Generates Significant Audience Totals Across All Platforms
TNT Telecast Nets 6.1 Million Total Viewers & Wins Night Across All of Television;
New York Garners Highest-Ever Local Rating for the Event
All-Star Saturday Night Delivers Gross Reach of 77 Million Fans
& 14.5 Million Video Views Through Social Media Platforms
Live Streaming Coverage Across Digital Screens Up 89%
Turner Sports’ exclusive presentation of the NBA State Farm All-Star Saturday Night delivered significant audience totals across all platforms including an average of 6.1 million total viewers watching the live event telecast on TNT. The telecast, which averaged a 3.4 U.S. HH rating, propelled the network to win the night across all of television.
TNT’s coverage of State Farm All-Star Saturday Night is up 10% in U.S. HH rating and 7% among total viewers over last year. It ranks as the fourth most-viewed telecast in the history of the event. Last night’s telecast peaked with a 4.2 U.S. HH rating and 7.8 million total viewers from 10:45-11 p.m. ET.
The TNT telecast garnered a 7.2 HH rating in New York to generate the highest rating ever for the event in the market. On a national scale, it netted increases across all core demographics including a 29% spike in Men 25-54 and a 19% increase in Adults 25-54.
The significant audience figures extended across social media platforms with State Farm All-Star Saturday Night content published across Turner’s NBA on TNT and NBA TV accounts via Facebook and Twitter reaching a gross audience of 77 million fans and followers and generating 14.5 million video views. State Farm All-Star Saturday Night was also the No. 1 social primetime program, according to Nielsen Social Guide, and represented 73% of the total Twitter audience for the entire day.
Additionally, live video streams for the event across digital screens – including Turner’s TVE platforms – were up 89% over last year.
Top local markets for TNT’s coverage of the event were Cleveland (7.9), Atlanta (7.7), San Antonio (7.4), New York (7.2) and Portland (6.1).
TNT’s exclusive coverage of NBA All-Star 2015 from New York will continue tonight, Sunday, Feb. 15, with the 64th annual NBA All-Star Game from Madison Square Garden at 8 p.m.