With Super Bowl coverage on the broadcast networks sucking most of the wind out of the cable world on Sunday, ESPN’s NFL countdown led all the cable sports networks with 1.618 million viewers and a 0.7 adults 18-49 rating. Unless you consider the Puppy Bowl a sporting event. In that case, it was the top sports show of the day with 2.767 million viewers for the 3p telecast on Animal Planet.
PBA Bowling coverage on ESPN at 2p averaged 1.1 million viewers and a 0.4 adults 18-49 rating. NFL Gameday Morning coverage on NFLN averaged 727K.
If we’ve converted time zones from Australia to the US correctly and then read the reports right, the men’s Australian Open final averaged 541K in the 3am telecast and then another 499K in an ESPN2 encore at 9am ET.
In Premier League action Southampton vs. Swansea City averaged 395,000 viewers and a 0.2 adults 18-49 rating and Arsenal vs Aston Villa averaged 329,000 viewers.
In NHL action on NBCSN the St. Louis Blues vs. Washington Capitals game averaged 312,000 viewers and a 0.1 adults 18-49 rating.
Back on ESPN2 for the day, Outside the Lines averaged 293,000 viewers.
Cable Sports TV Ratings for Sunday February 1, 2015:
We’ll add the table as soon as we can.
This is sorted from most-watched to least-watched. Using your browser’s search tool (usually CTRL/CMD+F) might be the faster way to go if you’re looking for something specific.
Note: viewership of around 100,000 or lower is technically what Nielsen refers to as a “scratch” i.e., not enough Nielsen panelists watched for Nielsen to validate it. There are around 20,000 homes in the Nielsen panel and a bit over 50,000 panelists, where 1 Nielsen panelist watching a whole telecast represents around 5,800 people. So something averaging a million viewers averaged around 170 people out of the 50K+ panel — small, but still statistically significant. But when there’s a show with 30,000 viewers, that’s only around 5 or 6 Nielsen panelists…