NFL countdown led cable sports network viewership for Sunday averaging 1.92 million viewers and a 0.8 adults 18-49 rating.
PBA Bowling coverage at 1p on ESPN averaged 653,000 viewers and a 0.3 adults 18-49 rating.
Premier League action on NBCSN at 9am with Southampton vs Chelsea averaged 432,000 viewers and a 0.2 adults 18-49 rating. New Castle United vs. Everton averaged 395,000 and a 0.2 adults 18-49 rating. Tottenham Hotspur vs. Manchester United at 7:00a ET averaged 238,000 and a 0.1 adults 18-49 rating.
Cable Sports TV Ratings for Sunday December 28, 2014:
This is sorted from most-watched to least-watched. Using your browser’s search tool (usually CTRL/CMD+F) might be the faster way to go if you’re looking for something specific.
| Program | Net | Day | Start-End | Viewers (000) |
| NFL COUNTDOWN L | ESPN | Sun | 10:00A-01:00P | 1924 |
| SPORTSCENTER 1AM L | ESPN | Sun | 12:30A-02:00A | 998 |
| SPORTSCENTER WEEKEND-AM L | ESPN | Sun | 09:00A-10:00A | 957 |
| SPORTSCENTER LATE L | ESPN | Sun | 11:00P-12:30A | 845 |
| SPORTSCENTER WEEKEND-AM L | ESPN | Sun | 08:00A-09:00A | 690 |
| PBA BOWLING | ESPN | Sun | 01:00P-02:00P | 653 |
| SPORTSCENTER 1AM | ESPN | Sun | 02:00A-03:30A | 598 |
| SPORTSCENTER EARLY L | ESPN | Sun | 07:00P-08:30P | 538 |
| SPORTSCENTER MORNING | ESPN | Sun | 07:00A-08:00A | 533 |
| NFL GAMEDAY MORNING | NFLN | Sun | 09:00A-01:00P | 506 |
| NFL GAMEDAY OVERTIME | NFLN | Sun | 11:30P-12:00A | 477 |
| PREMIER LEAGUE L | NBCS | Sun | 09:02A-11:08A | 432 |
| NFL GAMEDAY FINAL | NFLN | Sun | 12:00A-01:30A | 432 |
| SPORTSCENTER MORNING | ESPN | Sun | 06:00A-07:00A | 431 |
| ESPN ORIGINAL DOCUMENTARY | ESPN | Sun | 08:30P-10:30P | 419 |
| PREMIER LEAGUE L | NBCS | Sun | 11:08A-01:23P | 395 |
| SPORTSCENTER 1AM | ESPN | Sun | 05:30A-06:00A | 355 |
| NFL GAMEDAY HIGHLIGHTS | NFLN | Sun | 07:30P-08:30P | 354 |
| COLL FTBL BOWL GAME | ESPN | Sun | 03:30A-05:30A | 331 |
| POKER | ESPN | Sun | 05:00P-07:00P | 290 |
| NFL GAMEDAY LIVE | NFLN | Sun | 01:00P-07:30P | 243 |
| NFL GAMEDAY FINAL | NFLN | Sun | 01:30A-03:00A | 241 |
| PREMIER LEAGUE L | NBCS | Sun | 06:53A-09:02A | 238 |
| NFL GAMEDAY HIGHLIGHTS | NFLN | Sun | 08:30P-09:30P | 226 |
| SPORTSCENTER WEEKEND-AM L | ESP2 | Sun | 10:00A-11:00A | 219 |
| NFL GAMEDAY HIGHLIGHTS | NFLN | Sun | 10:30P-11:30P | 218 |
| SPORTSCENTER 1AM | ESP2 | Sun | 04:30A-06:00A | 209 |
| SPORTS REPORTERS | ESP2 | Sun | 08:30A-09:00A | 207 |
| POKER | ESP2 | Sun | 10:00P-12:00A | 202 |
| NFL GAMEDAY FINAL | NFLN | Sun | 03:00A-04:30A | 185 |
| ESPN ORIGINAL DOCUMENTARY | ESPN | Sun | 10:30P-11:00P | 180 |
| UFC COUNTDOWN | FS1 | Sun | 09:30P-10:00P | 176 |
| NFL GAMEDAY HIGHLIGHTS | NFLN | Sun | 09:30P-10:30P | 174 |
| POKER | ESPN | Sun | 04:00P-05:00P | 173 |
| UFC MAIN EVENT | FS1 | Sun | 10:00P-11:00P | 171 |
| ROAD TO THE CFP | ESPN | Sun | 02:00P-02:30P | 170 |
| FANTASY SHOW L | ESP2 | Sun | 11:00A-01:00P | 169 |
| POKER | ESP2 | Sun | 08:00P-09:00P | 169 |
| POKER | ESP2 | Sun | 09:00P-10:00P | 163 |
| NFL GAMEDAY FINAL | NFLN | Sun | 04:30A-06:00A | 162 |
| WMNS COLL BKBL REG SSN L | ENN | Sun | 08:34P-08:42P | 158 |
| SPORTSCENTER WEEKEND-PM L | ENN | Sun | 10:00P-11:00P | 158 |
| SPORTSCENTER WEEKEND-PM L | ENN | Sun | 09:00P-10:00P | 152 |
| BILLIARDS INTL EVENTS | ESP2 | Sun | 03:00P-04:00P | 151 |
| CROSSFIT GAMES | ESP2 | Sun | 06:00P-07:00P | 150 |
| CROSSFIT GAMES | ESP2 | Sun | 05:00P-06:00P | 147 |
| UFC PRESENTS BAD BLOOD | FS1 | Sun | 09:00P-09:30P | 142 |
| SPORTSCENTER WEEKEND-PM L | ENN | Sun | 08:30P-08:52P | 139 |
| SPORTS REPORTERS | ENN | Sun | 09:30A-10:00A | 137 |
| COLINS NEW FTBL SHOW | ESP2 | Sun | 09:00A-09:30A | 136 |
| ROAD TO THE CFP | ESPN | Sun | 02:30P-03:00P | 134 |
| SPORTSCENTER WEEKEND-PM L | ENN | Sun | 12:00P-01:00P | 131 |
| CROSSFIT GAMES | ESP2 | Sun | 04:00P-05:00P | 131 |
| OTL – FIRST REPORT | ESP2 | Sun | 08:00A-08:30A | 129 |
| PREMIER LG LIVE STUDIO | NBCS | Sun | 01:23P-01:30P | 126 |
| NFL GAMEDAY FIRST | NFLN | Sun | 07:00A-09:00A | 126 |
| DEER & DEER HUNTING TV | NBCS | Sun | 08:30P-09:00P | 124 |
| ROAD TO THE CFP | ESPN | Sun | 03:00P-03:30P | 122 |
| BILLIARDS INTL EVENTS | ESP2 | Sun | 02:00P-03:00P | 120 |
| COLLEGE BKBL REG SSN L | ESNU | Sun | 02:08P-04:06P | 119 |
| ROAD TO THE CFP | ESPN | Sun | 03:30P-04:00P | 108 |
| ESPN ORIGINAL DOCUMENTARY | ESP2 | Sun | 01:00A-02:30A | 105 |
| BABE WINKLEMAN | NBCS | Sun | 09:00P-09:30P | 105 |
| SPORTSCENTER 1AM | ESP2 | Sun | 03:00A-04:30A | 102 |
| COLLEGE BKBL REG SSN L | ESNU | Sun | 06:30P-08:41P | 101 |
| SPORTSCENTER WEEKEND-AM L | ENN | Sun | 11:00A-12:00P | 100 |
| SPORTSNATION | ENN | Sun | 07:30P-08:30P | 100 |
| COLINS NEW FTBL SHOW | ESP2 | Sun | 09:30A-10:00A | 93 |
| NBA GAMETIME LIVE | NBAT | Sun | 07:00P-12:02A | 92 |
| FOX NFL KICKOFF L | FS1 | Sun | 11:00A-12:00P | 89 |
| SPORTSCENTER SPECIAL | ESP2 | Sun | 07:00A-08:00A | 87 |
| EYE OF THE HUNTER | NBCS | Sun | 08:00P-08:30P | 86 |
| A10 BASKETBALL L | NBCS | Sun | 04:00P-06:00P | 86 |
| UFC ULTIMATE INSIDER | FS1 | Sun | 08:30P-09:00P | 84 |
| COLL BSKTBL: BIG EAST L | FS1 | Sun | 06:06P-08:00P | 76 |
| UFC FROM ALL ANGLES | FS1 | Sun | 08:00P-08:30P | 75 |
| ESPN ORIGINAL DOCUMENTARY | ESNU | Sun | 10:31P-12:00A | 71 |
| SPORTSCENTER EARLY L | ENN | Sun | 06:00P-07:00P | 70 |
| ESPN FC | ESP2 | Sun | 12:00A-01:00A | 69 |
| VOLVO OCEAN RACE | NBCS | Sun | 01:30P-02:00P | 69 |
| BLUEGRASS PULLING SERIES | NBCS | Sun | 10:00P-10:30P | 69 |
| NFL TOTAL ACCESS | NFLN | Sun | 06:00A-07:00A | 69 |
| X GAMES | ESP2 | Sun | 07:00P-08:00P | 68 |
| BILLIARDS INTL EVENTS | ESP2 | Sun | 01:00P-02:00P | 68 |
| HUNTIN THE WORLD | NBCS | Sun | 09:30P-10:00P | 68 |
| COLL BSKTBL: BIG EAST L | FS1 | Sun | 12:00P-02:06P | 66 |
| COLINS NEW FTBL SHOW | ENN | Sun | 10:00A-10:30A | 64 |
| FOX SPORTS LIVE L | FS1 | Sun | 12:00A-01:00A | 63 |
| NBA GAMETIME | NBAT | Sun | 12:02A-12:30A | 63 |
| NBA GAMETIME | NBAT | Sun | 05:00A-05:30A | 62 |
| COLL BSKTBL: BIG EAST L | FS1 | Sun | 02:06P-04:05P | 61 |
| SPORTSCENTER WEEKEND-PM L | ENN | Sun | 01:00P-02:00P | 60 |
| ESPN ORIGINAL DOCUMENTARY | ESP2 | Sun | 02:30A-03:00A | 60 |
| SPORTSCENTER SPECIAL | ENN | Sun | 06:00A-07:00A | 59 |
| COLL FTBL BOWL GAME | ESNU | Sun | 06:00A-07:00A | 57 |
| FOX SPORTS LIVE | FS1 | Sun | 01:00A-02:00A | 55 |
| MLBN COUNT DOWN | MLBN | Sun | 09:00P-09:30P | 55 |
| FOX SPORTS LIVE | FS1 | Sun | 02:00A-03:00A | 54 |
| JETER MOMENT TO REMEMBER | MLBN | Sun | 08:00P-09:00P | 54 |
| NBA GAMETIME | NBAT | Sun | 09:00A-10:00A | 54 |
| NBA GAMETIME | NBAT | Sun | 10:00A-11:00A | 54 |
| E:60 | ESP2 | Sun | 06:00A-07:00A | 53 |
| FOX SPORTS LIVE L | FS1 | Sun | 11:00P-12:00A | 53 |
| SPORTSCENTER WEEKEND-PM L | ENN | Sun | 02:00P-03:00P | 52 |
| NBA GAMETIME | NBAT | Sun | 08:00A-09:00A | 52 |
| COLL FTBL BOWL GAME | ESNU | Sun | 12:00A-03:00A | 50 |
| NBA GAMETIME | NBAT | Sun | 11:00A-12:00P | 50 |
| BROKAW OPENING DAY | NBCS | Sun | 03:00P-04:00P | 48 |
| OTL – FIRST REPORT | ENN | Sun | 09:00A-09:30A | 47 |
| SPORTSNATION | ENN | Sun | 01:00A-02:00A | 46 |
| SPORTSCENTER WEEKEND-PM L | ENN | Sun | 03:00P-04:00P | 45 |
| 2014 RYDER CUP | GOLF | Sun | 11:30A-05:30P | 45 |
| MLBN COUNT DOWN | MLBN | Sun | 09:30P-10:00P | 45 |
| NBA GAMETIME | NBAT | Sun | 06:00A-07:00A | 45 |
| COLL BSKTBL: BIG EAST L | FS1 | Sun | 04:05P-06:06P | 44 |
| FIA WORLD ENDURANCE CHMP | FS1 | Sun | 03:00A-04:00A | 43 |
| NBA GAMETIME | NBAT | Sun | 12:30A-01:00A | 43 |
| NBA REGULAR SEASON RE-AIR | NBAT | Sun | 12:00P-02:30P | 43 |
| FLW OUTDOORS | NBCS | Sun | 07:00P-08:00P | 42 |
| MECUM DEALMAKERS | NBCS | Sun | 02:00P-03:00P | 42 |
| SPORTSCENTER FEATURED | ENN | Sun | 02:00A-03:00A | 41 |
| SPORTSCENTER SPECIAL | ENN | Sun | 12:00A-01:00A | 40 |
| SPORTSCENTER SPECIAL | ENN | Sun | 11:00P-12:00A | 40 |
| COLL FTBL BOWL GAME | ESNU | Sun | 03:00A-06:00A | 40 |
| OLBERMANN | ENN | Sun | 03:00A-03:30A | 38 |
| COLLEGE BKBL REG SSN | ESNU | Sun | 07:00A-09:00A | 38 |
| NBA GAMETIME | NBAT | Sun | 01:00A-01:30A | 38 |
| HIGH SCHOOL FOOTBALL | ESNU | Sun | 09:00A-12:00P | 37 |
| 2014 TOUR CHP | GOLF | Sun | 07:00P-11:00P | 37 |
| NBA GAMETIME | NBAT | Sun | 05:30A-06:00A | 37 |
| NBCSN SPORTS REPORT | NBCS | Sun | 11:30P-12:32A | 37 |
| NBA ACTION | NBAT | Sun | 02:30P-03:00P | 36 |
| PL MATCH OF THE DAY | NBCS | Sun | 10:30P-11:30P | 36 |
| PRODUCT SHOWCASE | NBCS | Sun | 04:30A-05:00A | 36 |
| GOLF CHANNEL ACADEMY | GOLF | Sun | 10:00A-10:30A | 35 |
| E:60 | ENN | Sun | 08:00A-09:00A | 34 |
| OTL – FIRST REPORT | ENN | Sun | 03:30A-04:00A | 34 |
| MLBN COUNT DOWN | MLBN | Sun | 10:00P-11:00P | 34 |
| E:60 | ENN | Sun | 04:00A-05:00A | 33 |
| COLINS NEW FTBL SHOW | ENN | Sun | 10:30A-11:00A | 33 |
| SPORTSCENTER WEEKEND-PM L | ENN | Sun | 04:00P-05:00P | 33 |
| NFL FILMS PRESENTS | FS1 | Sun | 10:00A-10:30A | 33 |
| GOLF CHANNEL ACADEMY | GOLF | Sun | 10:30A-11:00A | 33 |
| NBA TV MARQUEE MATCHUP | NBAT | Sun | 04:55P-07:00P | 33 |
| GOLF CHANNEL ACADEMY | GOLF | Sun | 09:30A-10:00A | 32 |
| GOLF CENTRAL SPECIAL RPT | GOLF | Sun | 05:30P-06:00P | 32 |
| FANTASY FTBL UNCENSORED | FS1 | Sun | 10:30A-11:00A | 31 |
| NBA GAMETIME | NBAT | Sun | 01:30A-02:00A | 31 |
| NBA GAMETIME | NBAT | Sun | 07:00A-08:00A | 31 |
| MR. BASEBALL | MLBN | Sun | 01:00A-02:00A | 30 |
| NBA GAMETIME | NBAT | Sun | 04:00A-04:30A | 29 |
| NBA GAMETIME | NBAT | Sun | 04:30A-05:00A | 28 |
| GOLF CHANNEL ACADEMY | GOLF | Sun | 09:00A-09:30A | 27 |
| MLBN COUNT DOWN | MLBN | Sun | 02:00A-02:30A | 27 |
| NBA GAMETIME | NBAT | Sun | 03:30A-04:00A | 26 |
| OTL – FIRST REPORT | ENN | Sun | 07:30A-08:00A | 25 |
| NBA GAMETIME | NBAT | Sun | 03:00A-03:30A | 25 |
| PRODUCT SHOWCASE | NBCS | Sun | 05:00A-05:30A | 25 |
| PREMIER LEAGUE ENCORE | NBCS | Sun | 12:32A-02:30A | 25 |
| FOX SPORTS LIVE | FS1 | Sun | 09:00A-10:00A | 24 |
| UFC FS1 PRELIMS | FS2 | Sun | 06:00P-08:00P | 24 |
| PARDON THE INTERRUPTION | ENN | Sun | 07:00P-07:30P | 23 |
| GOLF CENTRAL SPECIAL RPT | GOLF | Sun | 06:00P-06:30P | 23 |
| WMNS COLL BKBL REG SSN L | ESNU | Sun | 08:41P-10:31P | 22 |
| NOTRE DAME AWARDS | NBCS | Sun | 06:00P-06:30P | 22 |
| SKYBET FOOTBALL LEAGUE 14 | BEIN | Sun | 07:00P-09:00P | 21 |
| FIRST TAKE | ENN | Sun | 05:00A-06:00A | 21 |
| HIGHLY QUESTIONABLE | ENN | Sun | 07:00A-07:30A | 21 |
| UFC FS1 PRELIMS | FS2 | Sun | 02:00P-04:00P | 21 |
| 2014 TOUR CHP | GOLF | Sun | 12:00A-04:00A | 20 |
| D-LEAGUE REGULAR SEASON | NBAT | Sun | 03:00P-04:55P | 20 |
| SKYBET FOOTBALL LEAGUE 14 | BEIN | Sun | 09:55A-12:00P | 19 |
| WMNS COLL BKBL REG SSN L | ESNU | Sun | 12:00P-02:08P | 19 |
| COLL BSKTBL: BIG EAST | FS1 | Sun | 04:00A-06:00A | 19 |
| BURTON EUROPEAN OPEN | FS2 | Sun | 10:00P-11:30P | 19 |
| NBA GAMETIME | NBAT | Sun | 02:00A-02:30A | 19 |
| FIELD OF DREAMS | MLBN | Sun | 12:00A-01:00A | 17 |
| VOLVO OCEAN RACE | NBCS | Sun | 06:30P-07:00P | 17 |
| SPORTSCENTER WEEKEND-PM L | ENN | Sun | 05:00P-06:00P | 16 |
| GOLF CENTRAL SPECIAL RPT | GOLF | Sun | 11:00P-11:30P | 16 |
| UFC UNLEASHED | FS2 | Sun | 05:00P-06:00P | 14 |
| FOX SPORTS LIVE | FS1 | Sun | 08:00A-09:00A | 13 |
| BURTON HIGH FIVES | FS2 | Sun | 11:30P-12:00A | 13 |
| HOME RUN DERBY | MLBN | Sun | 08:00A-10:00A | 13 |
| PREMIER LG LIVE STUDIO | NBCS | Sun | 06:00A-06:53A | 13 |
| GOLF CHANNEL ACADEMY | GOLF | Sun | 11:00A-11:30A | 12 |
| GOLF CENTRAL SPECIAL RPT | GOLF | Sun | 05:30A-06:00A | 12 |
| GOLF CENTRAL SPECIAL RPT | GOLF | Sun | 05:00A-05:30A | 12 |
| MLBN COUNT DOWN | MLBN | Sun | 02:30A-03:00A | 12 |
| MLBN COUNT DOWN | MLBN | Sun | 11:00P-12:00A | 12 |
| GOLF CENTRAL SPECIAL RPT | GOLF | Sun | 06:30P-07:00P | 11 |
| SKYBET FOOTBALL LEAGUE 14 | BEIN | Sun | 10:00P-12:00A | 10 |
| PRODUCT SHOWCASE | GOLF | Sun | 04:30A-05:00A | 10 |
| HOME RUN DERBY | MLBN | Sun | 10:00A-12:00P | 10 |
| BLEACHER FEATURE MOVIE | MLBN | Sun | 06:00P-08:00P | 10 |
| BURTON EUROPEAN OPEN | FS2 | Sun | 08:00P-09:00P | 9 |
| MORNING DRIVE SPECIAL | GOLF | Sun | 07:00A-08:00A | 9 |
| GOLF CENTRAL SPECIAL RPT | GOLF | Sun | 11:30P-12:00A | 9 |
| PRODUCT SHOWCASE | GOLF | Sun | 04:00A-04:30A | 9 |
| MLBN COUNT DOWN | MLBN | Sun | 03:00A-04:00A | 9 |
| HOME RUN DERBY | MLBN | Sun | 12:00P-02:00P | 9 |
| NBA GAMETIME | NBAT | Sun | 02:30A-03:00A | 9 |
| COLL BSKTBL: BIG EAST | FS2 | Sun | 12:00A-02:00A | 8 |
| HOME RUN DERBY | MLBN | Sun | 06:00A-08:00A | 8 |
| HOME RUN DERBY | MLBN | Sun | 04:00P-06:00P | 8 |
| HOME RUN DERBY | MLBN | Sun | 02:00P-04:00P | 8 |
| EXPRESS XTRA – R | BEIN | Sun | 01:00A-02:00A | 7 |
| EXPRESS XTRA – R | BEIN | Sun | 09:00P-10:00P | 7 |
| UFC TRAINING DAY | FS2 | Sun | 04:00P-04:30P | 7 |
| MORNING DRIVE SPECIAL | GOLF | Sun | 08:00A-09:00A | 7 |
| GOLF CENTRAL SPECIAL RPT | GOLF | Sun | 06:30A-07:00A | 7 |
| EXPRESS XTRA – L | BEIN | Sun | 06:00P-07:00P | 6 |
| COLL HOCKEY REG SSN L | ESNU | Sun | 04:06P-06:16P | 6 |
| FIELD OF DREAMS | MLBN | Sun | 05:00A-06:00A | 6 |
| STUDIO 42 | MLBN | Sun | 04:00A-05:00A | 6 |
| EXPRESS XTRA – R | BEIN | Sun | 02:15P-03:00P | 5 |
| FOX SPORTS LIVE | FS1 | Sun | 07:00A-08:00A | 5 |
| BEST OF UFC 2014 | FS2 | Sun | 12:00P-02:00P | 5 |
| NBCSN SPORTS REPORT | NBCS | Sun | 02:30A-03:30A | 5 |
| UFC 1 ON 1 | FS2 | Sun | 02:00A-02:30A | 4 |
| GOLF CENTRAL SPECIAL RPT | GOLF | Sun | 06:00A-06:30A | 4 |
| PRODUCT SHOWCASE | NBCS | Sun | 04:00A-04:30A | 4 |
| UFC FROM ALL ANGLES | FS2 | Sun | 04:30P-05:00P | 3 |
| FOX SPORTS LIVE | FS2 | Sun | 05:00A-06:00A | 3 |
| RED BULL CRASHED ICE | FS2 | Sun | 09:00A-10:30A | 3 |
| EXPRESS XTRA – R | BEIN | Sun | 12:00A-01:00A | 2 |
| RUGBY | BEIN | Sun | 03:00P-05:00P | 2 |
| SKYBET FOOTBALL LEAGUE 14 | BEIN | Sun | 08:30A-09:00A | 2 |
| ESPNU STUDIO L | ESNU | Sun | 06:16P-06:30P | 2 |
| BURTON EUROPEAN OPEN | FS2 | Sun | 09:00P-10:00P | 2 |
| UFC COUNTDOWN | FS2 | Sun | 02:30A-03:00A | 2 |
| RUGBY | BEIN | Sun | 12:00P-02:15P | 1 |
| FOX SPORTS LIVE | FS1 | Sun | 06:00A-07:00A | 1 |
| RED BULL CRASHED ICE | FS2 | Sun | 10:30A-12:00P | 1 |
| MLB EPIC MOMENTS | FS2 | Sun | 06:00A-06:30A | 1 |
| PRODUCT SHOWCASE | NBCS | Sun | 03:30A-04:00A | 1 |
| BEIN COOL – | BEIN | Sun | 02:00A-02:30A | 0 |
| EXPRESS XTRA – R | BEIN | Sun | 05:00P-06:00P | 0 |
| EXPRESS XTRA – R | BEIN | Sun | 09:00A-09:55A | 0 |
| RED BULL CRASHED ICE | FS2 | Sun | 07:30A-09:00A | 0 |
| MLB EPIC MOMENTS | FS2 | Sun | 06:30A-07:00A | 0 |
| FOX SPORTS LIVE | FS2 | Sun | 04:00A-05:00A | 0 |
| FOX SPORTS LIVE | FS2 | Sun | 03:00A-04:00A | 0 |
| FANTASY FTBL UNCENSORED | FS2 | Sun | 07:00A-07:30A | 0 |
| PRODUCT SHOWCASE | NBCS | Sun | 05:30A-06:00A | 0 |
—
Note: viewership of around 100,000 or lower is technically what Nielsen refers to as a “scratch” i.e., not enough Nielsen panelists watched for Nielsen to validate it. There are around 20,000 homes in the Nielsen panel and a bit over 50,000 panelists, where 1 Nielsen panelist watching a whole telecast represents around 5,800 people. So something averaging a million viewers averaged around 170 people out of the 50K+ panel — small, but still statistically significant. But when there’s a show with 30,000 viewers, that’s only around 5 or 6 Nielsen panelists…