NFL Draft leads cable sports TV ratings for Thursday April 28, 2016

 

Cable Sports TV Ratings for Thursday April 28, 2016:

This is sorted from most-watched to least-watched. Using your browser’s search tool (usually CTRL/CMD+F) might be the faster way to go if you’re looking for something specific.

Note to readers using mobile phones: on most phones the tables are easier to read/scroll through if you tilt your phone to landscape orientation.

ProgramNetEpisodeStartEndTotal Viewers (000)Viewers Age 18-49 (000)
NFL DRAFT               LESPN8:00 PM11:45 PM6,2893,362
SPORTSCENTER LATE       LESPN11:45 PM1:00 AM2,1181,230
WWE SMACKDOWNUSAWWE SMACKDOWN8:00 PM10:00 PM2,109818
NFL DRAFTNFLN2016 NFL DRAFT – DAY 18:00 PM11:42 PM2,0391,164
NBA PLAYOFFSTNTATLANTA/BOSTON8:09 PM10:49 PM1,944888
SPORTSCENTER SPECIAL   LESPNDRAFT COUNTDOWN7:00 PM8:00 PM1,741945
NHL SEMI FINALS LNBCSNPITTSBURGH/WASHINGTON8:01 PM11:33 PM1,520793
SPORTSCENTER 1AM        LESPN1:00 AM2:00 AM1,167721
INSIDE THE NBA PLAYOFFSTNT10:49 PM11:33 PM1,144616
NFL DRAFT KICKOFFNFLN2016 NFL DRAFT KICKOFF – DAY 1 7:30PM7:30 PM8:00 PM1,056602
NBA PLAYOFFS PRETNT8:00 PM8:09 PM1,013371
PARDON THE INTERRUPTIONESPN5:30 PM6:00 PM858475
SPORTSCENTER MORNING    LESPN2:00 AM3:00 AM827518
SPORTSCENTER EARLY      LESPN6:00 PM7:00 PM726437
NFL TOTAL ACCESSNFLNNFL TOTAL ACCESS11:42 PM1:00 AM633397
NHL LIVE POST SEMI FINALSNBCSNPITTSBURGH/WASHINGTON11:33 PM12:00 AM586352
NFL DRAFT RED CARPETNFLN2016 NFL DRAFT RED CARPET6:00 PM7:30 PM560312
AROUND THE HORNESPN5:00 PM5:30 PM535306
NFL LIVE                LESPN2:30 PM3:30 PM526288
HIGHLY QUESTIONABLEESPN4:30 PM5:00 PM450270
FIRST TAKE   LESPN210:00 AM12:00 PM423269
UFC RELOADEDFS1193:ROUSEY/HOLM8:00 PM11:00 PM405115
SPORTSNATION        LESPN4:00 PM4:30 PM392231
SPORTSCENTER AM      LESPN8:00 AM9:00 AM384189
NFL INSIDERS  LESPN1:30 PM2:30 PM380229
NHL RIVALSNBCSNPITTSBURGH/WASHINGTON12:00 AM12:30 AM357234
NBA: THE JUMP  LESPN3:30 PM4:00 PM349204
SPORTSCENTER AM      LESPN9:00 AM10:00 AM334176
HIS & HERS  LESPN212:00 PM1:00 PM317213
SPORTSCENTER AM      LESPN11:00 AM12:00 PM312201
MIKE & MIKE IN THE MORN LESPN26:00 AM10:00 AM310162
SPORTSCENTER AM      LESPN12:00 PM1:30 PM308186
SPORTSCENTER AM      LESPN7:00 AM8:00 AM307154
PARDON THE INTERRUPTIONESPN26:30 PM7:00 PM303164
SPORTSCENTER AM      LESPN10:00 AM11:00 AM294183
SPORTSCENTER MORNINGESPN6:00 AM7:00 AM273121
FIRST TAKEESPN21:00 PM3:00 PM265172
UEL SEMIFINAL LFS1VILLARREAL/LIVERPOOL2:54 PM5:01 PM255133
NHL LIVE PRE SEMI FINALSNBCSNPITTSBURGH/WASHINGTON7:00 PM8:01 PM23494
PRIME BASEBALL GAMEMLBNATL AT BOS/CWS AT BAL7:00 PM10:32 PM22965
NFL DRAFT KICKOFFNFLN2016 NFL DRAFT KICKOFF – DAY 11:00 PM6:00 PM220115
SPORTSCENTER EARLY      LESPN27:00 PM8:00 PM214113
AROUND THE HORNESPN26:00 PM6:30 PM211130
PRIME BASEBALL GAMEMLBNMIA AT LAD/STL AT ARI10:32 PM1:03 AM19775
COPA LIB RD OF 16FOXDSAO PAULO VS TOLUCA8:34 PM11:01 PM189111
PGA TOURGOLF2016 ZURICH CLS-WEATHER3:00 PM6:27 PM18628
MECUM AUTO AUCTIONSNBCSNKANSAS CITY – 3/12/1612:30 AM2:00 AM184124
NBA: THE JUMPESPN24:00 PM4:30 PM177118
HIS & HERSESPN23:00 PM4:00 PM175122
SPORTSNATIONESPN25:00 PM5:30 PM172118
NASCAR RACE HUB LFS14935:01 PM6:00 PM16345
OTLESPN24:30 PM5:00 PM162105
AFTERNOON BASEBALL GAMEMLBNOAK AT DET/MIL AT CHC1:00 PM4:15 PM16244
HIGHLY QUESTIONABLEESPN25:30 PM6:00 PM158113
ESPN ORIGINAL DOCUMENTARYESPN230 FOR 30: FANTASTIC LIES8:00 PM10:00 PM14672
ESPN ORIGINAL DOCUMENTARYESPN230 FOR 30 SHORTS: KID DANNY10:30 PM11:00 PM13576
SPORTSCENTER LATE       LESPN211:00 PM11:41 PM13547
GOLF CENTRALGOLF6:27 PM6:57 PM12925
NBA TONIGHT     LESPN212:30 AM1:00 AM11971
ESPN ORIGINAL DOCUMENTARYESPN230 FOR 30 SHORTS: BILLION DOLLAR GAME10:00 PM10:30 PM11864
LPGA TOURGOLF2016 VOA TEXAS SHOOTOUT12:00 PM2:30 PM11720
PATH TO THE DRAFTNFLNPATH TO THE DRAFT10:00 AM1:00 PM11548
MLB NOWMLBNMLB NOW4:15 PM5:00 PM10919
JALEN & JACOBYESPN21:00 AM1:30 AM10551
GOLF CENTRAL PREGAMEGOLF2:30 PM3:00 PM10516
SPORTSCENTER SPECIALESPN2GRUDENS QB CAMP – CARSON WENTZ11:41 PM12:00 AM9843
QUICK PITCHMLBNQP 1A1:03 AM2:03 AM9142
E:60ESPN22:00 AM3:00 AM9065
FSL WITH JAY AND DAN PFS14311:00 PM11:30 PM8721
JALEN & JACOBYESPN212:00 AM12:30 AM8443
WEB.COM TOURGOLF2016 UNITED LEASING CHP6:57 PM9:00 PM8412
NBA GAMETIME LIVENBATNBA GAMETIME LIVE7:00 PM8:00 PM8230
MECUM AUTO AUCTIONSNBCSN2:00 AM3:00 AM8046
LOCURA DEPORTIVAUDN6:00 PM7:00 PM8048
UEL PREGAME LFS1412:30 PM2:54 PM7733
COPA LIB RD OF 16FOXDINDEP DE VALLE VS RIVER PLATE6:24 PM8:34 PM7644
NBA TONIGHTESPN21:30 AM2:00 AM7242
PGA TOURGOLF2016 ZURICH CLS-WEATHER9:00 PM12:00 AM7116
QUICK PITCHMLBNQP 9A9:00 AM10:00 AM7019
MLB TONIGHT BPMLBNMLBT BP6:00 PM7:00 PM6923
UNIVISON DEPORTES FCUDN7:00 PM8:00 PM6737
INTENTIONAL TALKMLBNINTENTIONAL TALK  5P5:00 PM6:00 PM6515
NASCAR AMERICANBCSN5:00 PM6:00 PM6425
NFL HQNFLNNFL HQ8:00 AM10:00 AM6328
MLB WHIPAROUND LFS12527:00 PM8:00 PM6027
WORLD POKER TOURFS1ALPHA8 LAS VEGAS PT16:00 PM7:00 PM6027
CENTRAL FOX USFOXD11:01 PM12:00 AM5939
HIGH HEATMLBNHIGH HEAT12:00 PM1:00 PM5918
PATH TO THE DRAFTNFLNPATH TO THE DRAFT6:00 AM7:00 AM5935
STARTERS P, THENBATSTARTERS 4/28/16 L6:30 PM7:00 PM5816
PRO FOOTBALL TALKNBCSN6:00 PM6:30 PM5825
TMZ SPORTSFS112412:00 AM12:30 AM5724
NBA GAMETIMENBATGAMETIME 4/28/1612:00 AM12:30 AM5725
NBA ACTIONNBATNBA ACTION 25286:00 PM6:30 PM5513
NBA PLAYOFFSNBATPORTLAND/LA CLIPPERS GM56:00 AM6:09 AM5528
SALTWATER EXPERIENCENBCSN3:00 PM3:30 PM559
COLLEGE BASEBALL        LESPNUMISSISSIPPI STATE/ALABAMA7:30 PM11:12 PM5423
HERD LFS117712:00 PM2:30 PM5429
2016 PLAYOFF PLBK R1NBATHOU/GSW GM5-R111:00 AM12:00 PM5436
LUNKERVILLENBCSN3:30 PM4:00 PM5321
FSL WITH JAY AND DANFS14311:30 PM12:00 AM5216
INSIDE THE NBANBATINSIDE THE NBA 4/27/166:09 AM7:00 AM5126
INTO THE BLUENBCSN2:30 PM3:00 PM516
PGA TOURGOLF2016 ZURICH CLS-WEATHER12:00 AM2:30 AM5014
NBA GAMETIMENBATGAMETIME 4/27/1610:00 AM11:00 AM5028
PASIONUDN4:00 PM6:00 PM5028
GAMETIME LIVE PO POSTGAMENBAT2016 ATL/BOS GM6-R110:46 PM12:00 AM4918
SEASONS ON THE FLYNBCSN1:30 PM2:00 PM496
AUTO SHOWFS2NEW YORK8:00 PM9:00 PM4812
FANATICOS DEL FRIOUDN8:00 PM9:00 PM4836
DAN PATRICK SHOWNBCSN9:00 AM12:00 PM4729
NFL TOTAL ACCESSNFLNNFL TOTAL ACCESS7:00 AM8:00 AM4718
LINEA DE CUATRO LUDN11:00 PM12:00 AM4517
QUICK PITCHMLBNQP 7A7:00 AM8:00 AM4424
2016 PLAYOFF PLBK R1NBATCHA/MIA GM5-R112:00 PM1:00 PM4431
NBA GAMETIMENBATGAMETIME 4/28/161:30 AM2:00 AM4428
STARTERS R, THENBATSTARTERS 04/28/16 R8:00 PM8:30 PM4413
2016 PLAYOFF PLBK R1NBATHOU/GSW GM5-R15:00 PM6:00 PM4314
COPA AMERICA 2004 EN 60UDN10:00 PM11:00 PM4321
MORNING DRIVEGOLF11:00 AM12:00 PM4218
COLL SOFTBALL REG SSN   LESPNUBETHUNE-COOKMAN/FLORIDA A&M4:55 PM7:03 PM4110
MORNING DRIVEGOLF10:00 AM11:00 AM4014
NBA GAMETIMENBATGAMETIME 4/28/162:00 AM2:30 AM4022
NBA GAMETIMENBATGAMETIME 4/27/167:00 AM8:00 AM3924
NBA GAMETIMENBATGAMETIME 4/28/1612:30 AM1:00 AM3924
FSL WITH JAY AND DANFS1431:00 AM1:30 AM3818
TMZ SPORTSFS11241:30 AM2:00 AM3820
QUICK PITCHMLBNQP 8A8:00 AM9:00 AM3816
NBA GAMETIMENBATGAMETIME 4/27/168:00 AM9:00 AM3815
BASS 2 BILLFISHNBCSN2:00 PM2:30 PM388
BEST THING I HERDFS19812:30 AM1:00 AM3716
2016 PLAYOFF PLBK R1NBATPOR/LAC GM5-R14:00 PM5:00 PM3723
NBA ACTIONNBATNBA ACTION 252810:00 PM10:33 PM3710
NBA SPECIALNBATWILT 1009:00 PM10:00 PM3711
MONSTER JAMFS273:LAS VEGAS PART 26:00 PM7:00 PM3626
NBA GAMETIMENBATGAMETIME 4/28/162:30 AM3:00 AM3622
SPORTSCENTER SPECIALESPNUGRUDENS QB CAMP – CARSON WENTZ4:30 PM4:55 PM359
NBA GAMETIMENBATGAMETIME 4/27/169:51 AM10:00 AM3524
CASCAREANDOUDN9:00 PM10:00 PM3526
2016 PLAYOFF PLBK R1NBATDAL/OKC GM5-R11:00 PM2:00 PM3424
NBA GAMETIMENBATGAMETIME 4/28/161:00 AM1:30 AM3422
SPORTSCENTER SPECIALESPNUGRUDENS QB CAMP – CONNOR COOK3:30 PM4:00 PM3313
QUICK PITCHMLBNQP 6A6:00 AM7:00 AM3326
DAN LE BATARD SHOW LESPNU10:00 AM1:00 PM3221
TMZ SPORTSFS112311:30 AM12:00 PM3227
UFC MAIN EVENTFS2MACHIDA/ROCKHOLD1:30 AM2:00 AM3217
MLB CENTRALMLBNMLB CENTRAL10:00 AM12:00 PM326
AMERICAN GRITFS1ICE CUBED10:30 AM11:30 AM3117
UFC TONIGHTFS193:BEFORE THEY WERE CHAMPS6:00 AM6:30 AM3122
NBA SPECIALNBATGOLDEN SEASON: 2015-16 WARRIORS, A10:33 PM10:46 PM319
BABE WINKLEMANNBCSN1:00 PM1:30 PM316
HOBIE OUTDOOR ADVENTURESNBCSN4:30 PM5:00 PM3118
TEXAS TEAM TRAILNBCSN12:00 PM12:30 PM3115
UFC ULTIMATE INSIDERFS1JOANNA JEDRZEJCZYK6:30 AM7:00 AM3017
NHL RIVALSNBCSNPITTSBURGH/WASHINGTON6:30 PM7:00 PM2910
SPORTSCENTER SPECIALESPNUGRUDENS QB CAMP – JARED GOFF4:00 PM4:30 PM289
ESPN ORIGINAL DOCUMENTARYESPNUSEC STORIED: THUNDER AND LIGHTNING11:12 PM12:40 AM2715
SPORTSCENTER SPECIALESPNUGRUDENS QB CAMP – CARDALE JONES3:00 PM3:30 PM2713
AMERICAN GRITFS1RUCK UP9:30 AM10:30 AM2611
AMSOIL ARENACROSSFS2TACOMA7:00 PM8:00 PM2613
NHRA SPORTSMAN SERIESFS2CHARLOTTE9:00 PM10:00 PM263
UEL FULL TIME LFS2115:03 PM5:30 PM2618
2016 PLAYOFF PLBK R1NBATATL/BOS GM4-R12:00 PM3:00 PM2615
LA ULTIMA PALABRAFOXD12:00 AM1:00 AM2510
FSL WITH JAY AND DANFS1432:00 AM2:30 AM2519
2016 PLAYOFF PLBK R1NBATBOS/ATL GM5-R13:00 PM4:00 PM2513
NBA ACTIONNBATNBA ACTION 25288:30 PM9:00 PM2410
G3 SPORTSMAN TVNBCSN12:30 PM1:00 PM247
INSIDE THE NBANBATINSIDE THE NBA 4/27/169:00 AM9:51 AM2314
CONTACTO DEPORTIVOUDN12:00 AM1:00 AM2314
COLL FTBL BOWL GAMEESPNUNC STATE/MISSISSIPPI STATE12:40 AM3:00 AM228
EUROPEAN TOURGOLF2016 VOLVO CHINA OPEN6:00 AM10:00 AM227
AMERICANA OUTDOORSNBCSN4:00 PM4:30 PM218
LA ULTIMA PALABRA ENC2FOXD11:00 AM12:00 PM1913
COPA LIB PREVIAFOXDRD OF 166:00 PM6:24 PM189
UEL SEMIFINAL LFS2SHAKHTAR DONETSK/SEVILLA2:54 PM5:03 PM1810
CYCLINGBEINTOUR DE ROMANDIE DAY 35:00 PM7:00 PM160
SPORTSCENTER SPECIALESPNUGRUDENS QB CAMP – DAK PRESCOTT2:30 PM3:00 PM168
UEFA CL SEMIFINALSFOXDATL DE MADRID VS BAYERN MUNICH1:00 PM3:00 PM1611
UCL HIGHLIGHTSFS2905:30 PM6:00 PM1610
90IN60BEIEPARIS SAINT GERMAIN VS. LILLE7:00 PM8:00 PM1514
SPORTSCENTER SPECIALESPNUGRUDENS QB CAMP – CARSON WENTZ1:30 PM2:00 PM1412
CENTRAL FOXFOXD12:00 PM1:00 PM148
UCL SEMIFINALFS1CLUB ATLETICO DE MADRID/BAYERN MUNCHEN7:30 AM9:30 AM147
UEL PREGAME LFS2412:30 PM2:54 PM148
UFC ULTIMATE KNOCKOUTSFS2ULTIMATE FIGHTER ALUMNI8:30 AM9:00 AM145
NHL PLAYOFF ENCORENBCSNNASHVILLE/ANAHEIM7:00 AM9:00 AM145
REAL MADRID TVBEIERMTV-6:00 PM7:00 PM139
SPORTSCENTER SPECIALESPNUGRUDENS QB CAMP – JARED GOFF1:00 PM1:30 PM1310
SPORTSCENTER SPECIALESPNUGRUDENS QB CAMP – PAXTON LYNCH2:00 PM2:30 PM1310
FIA WORLD ENDUR CHMP HILIFS2SILVERSTONE10:00 PM11:00 PM122
COUPE DE LA LIGUEBEINPARIS SAINT GERMAIN VS. LILLE11:00 PM1:00 AM118
UCL SEMIFINALFS2CLUB ATLETICO DE MADRID/BAYERN MUNCHEN12:30 PM2:30 PM115
UEL SEMIFINALFS2VILLARREAL/LIVERPOOL11:00 PM1:00 AM116
LINEA DE CUATROUDN1:00 AM2:00 AM118
SPORTSCENTERU     LESPNUCOLLEGE BASEBALL LIVE7:03 PM7:30 PM103
LA ULTIMA PALABRA ENC1FOXD9:00 AM10:00 AM107
NHRAFS2CHARLOTTE9:00 AM12:00 PM101
EXPRESS WEEKDAYBEIEEXPRESS XTRA WEEKDAY-L10:00 PM11:00 PM94
LA LIGA BBVA MARQUEEBEIERAYO VS. REAL MADRID3:00 PM5:00 PM93
LA LIGA SHOWBEIELA LIGA SHOW5:00 PM5:30 PM92
CENTRAL FOX US ENC1FOXD10:00 AM11:00 AM97
COPA LIB RD OF 16FOXDNACIONAL VS CORINTHIANS4:00 PM6:00 PM95
UCL HIGHLIGHTSFS1897:00 AM7:30 AM95
UFC ULTIMATE KNOCKOUTSFS2FASTEST KNOCKOUTS8:00 AM8:30 AM94
THIS IS PARISBEIETHIS IS PARIS5:30 PM6:00 PM81
FIFA FOOTBALL SHOWBEINFIFA FOOTBALL SHOW2:00 AM2:30 AM86
CENTRAL FOX MEXFOXD3:00 PM4:00 PM86
FSL WITH JAY AND DANFS1432:30 AM3:00 AM85
NATIONAL RUGBY LG LFS2RABBITOHS/TIGERS6:00 AM8:00 AM84
PRODUCT SHOWCASENBCSN6:00 AM6:30 AM82
BAYERN MUNICH TVUDN12:00 PM3:00 PM83
EXPRESS WEEKDAYBEINEXPRESS XTRA WEEKDAY-R1:00 AM2:00 AM75
CONTACTO DEPORTIVOUDN6:00 AM7:00 AM77
SUPER ESTADIOUDN8:00 AM11:00 AM72
SERIE ABEIEAS ROMA VS. NAPOLI8:00 PM10:00 PM63
THIS IS PARISBEINTHIS IS PARIS2:30 AM3:00 AM66
UEL HIGHLIGHTSFS2451:00 AM1:30 AM61
UEL MAGAZINEFS21012:00 PM12:30 PM62
FANATICOS DEL FRIOUDN2:00 AM3:00 AM64
LINEA DE CUATROUDN11:00 AM12:00 PM62
ESPN RECRUITING NATIONESPNUESPN 300 RELEASE SPECIAL9:00 AM10:00 AM52
CENTRAL FOX EARLYFOXD7:00 AM8:00 AM54
CONTACTO DEPORTIVOUDN3:00 PM4:00 PM50
EXPRESS WEEKDAYBEIEEXPRESS XTRA WEEKDAY-R9:00 AM10:00 AM40
DIVINGBEINFINA WORLD SERIES KAZAN DAY 38:00 PM10:00 PM42
COLLEGE FOOTBALL REPEATESPNUFLORIDA/ALABAMA6:00 AM7:00 AM40
CENTRAL FOX WESTFOXD1:00 AM2:00 AM41
PRODUCT SHOWCASENBCSN6:30 AM7:00 AM41
ZONA CHIVAUDN7:00 AM7:30 AM42
EXPRESS WEEKDAYBEIEEXPRESS XTRA WEEKDAY-R8:00 AM9:00 AM32
EXPRESS WEEKDAYBEIEEXPRESS XTRA WEEKDAY-R2:00 AM3:00 AM30
FIA WORLD RALLYCROSS CHBEIEPORTUGAL, MONTEALEGRE-RND 110:00 AM11:00 AM30
LA LIGA BBVABEIEATLETICO MADRID VS. MALAGA12:00 AM2:00 AM31
DIVINGBEINFINA WORLD SERIES KAZAN DAY 28:00 AM10:00 AM32
FIBA BASKETBALL SHOWBEINFIBABASKETBALL4:30 PM5:00 PM31
LA LIGA BBVA MARQUEEBEINBARCELONA VS. SPORTING2:30 PM4:30 PM30
COLL FTBL BOWL GAMEESPNUNC STATE/MISSISSIPPI STATE7:00 AM9:00 AM31
CENTRAL FOX EARLYFOXD8:00 AM9:00 AM32
ZONA PUMAUDN7:30 AM8:00 AM33
90 IN 30BEIERAYO VS. REAL MADRID11:30 PM12:00 AM22
90 IN 30BEIEATLETICO MADRID VS. MALAGA12:00 PM12:30 PM10
90 IN 30BEIESEVILLA VS. BETIS11:00 PM11:30 PM10
LA LIGA BBVA MARQUEEBEIERAYO VS. REAL MADRID6:00 AM8:00 AM11
MOTOGPBEIEROUND 4-JEREZ DE LA FRONTERA, SPAIN11:00 AM12:00 PM11
SERIE ABEIEFIORENTINA VS. JUVENTUS1:00 PM3:00 PM11
90 IN 30BEINATLETICO MADRID VS. MALAGA1:30 PM2:00 PM10
EXPRESS WEEKDAYBEINEXPRESS XTRA WEEKDAY-L10:00 PM11:00 PM10
EXPRESS WEEKDAYBEINEXPRESS XTRA WEEKDAY-R7:00 AM8:00 AM11
IN CYCLEBEININ CYCLE10:00 AM10:30 AM10
REAL MADRID TVBEINREAL MADRID TV7:00 PM8:00 PM10
SERIE ABEININTER VS. UDINESE11:00 AM1:00 PM10
THIS IS PARISBEINTHIS IS PARIS10:30 AM11:00 AM11
FUTBOL LATINOBEIEFUTBOL LATINO12:30 PM1:00 PM00
90 IN 30BEINRAYO VS. REAL MADRID6:00 AM6:30 AM00
90 IN 30BEINSEVILLA VS. BETIS1:00 PM1:30 PM00
FIFA FOOTBALL SHOWBEINFIFA FOOTBALL SHOW2:00 PM2:30 PM00
GILLETTE WORLD SPORTSBEINGILLETTE WORLD SPORTS6:30 AM7:00 AM00
PAID PROGRAMMINGFOXD6:00 AM7:00 AM00

Note: viewership of around 100,000 or lower is technically what Nielsen refers to as a “scratch” i.e., not enough Nielsen panelists watched for Nielsen to validate it. There are around 40,000 homes in the Nielsen panel and a bit over 100,000 panelists, where 1 Nielsen panelist watching a whole telecast represents around 3,000 people. So something averaging a million viewers averaged around 370 people out of the ~100K panel — small, but still statistically significant. But when there’s a show with 30,000 viewers, that’s only around 10 Nielsen panelists…

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