Reasonable people can agree that Irma had some effect on the overnight ratings for last night’s Kansas City Chiefs vs New England Patriots NFL Kickoff game on NBC.
It is kind of interesting to do the basic math with these numbers:
NFL Kickoff Overnights:
2017: Chiefs/Pats: 14.6 Irma
2016: Panthers/Broncos: 16.5
2015: Steelers/Pats: 17.7
2014: Packers/Seahawks: 16.8— Sports TV Ratings (@SportsTVRatings) September 8, 2017
versus these numbers:
Cable news nets + Weather Channel, NFL opening night, major markets:
2017: 6.4
2016: 4.3
2015: 3.0— Michael Mulvihill (@mulvihill79) September 8, 2017
Here are the top local markets by overnight rating & share via NBC:
Providence 35.6/55
Kansas City 35.5/55
Boston 35.0/59
Denver 20.6/38
New Orleans 20.4/29
Norfolk 18.9/31
Richmond 18.9/30
Buffalo 17.7/30
Milwaukee 17.2/28
Seattle 17.1/32