Ohio State-Oregon CFP Championship delivers cable record 33.4 million viewers on ESPN

 

In the final numbers the household rating was adjusted down to an 18.2 rating. The 33.395 million viewers marked the most-watched program in cable television history (knocking off the Sugar Bowl from the semifinals).

Including the Megacast channels measured by Nielsen, the household rating bumped up to an 18.6 and viewership climbed to 34.148 million viewers.

via ESPN press release:

College Football Playoff National Championship on ESPN Delivers Largest Audience in Cable History, ESPN Record for non-World Cup Streaming

  • Oregon vs. Ohio State Garners More Than 33 Million Viewers on ESPN
  • Debut of College Football Playoff Format Produces Top 3 Programs in Cable History
  • Megacast Draws 34 million Viewers across ESPN, ESPN2, ESPNU, ESPN Deportes and ESPNEWS
  • ESPN now has Televised Top 20 Programs in Cable History; Four of Top 9 in Last Two Weeks

ESPN’s Monday night telecast of the inaugural College Football Playoff National Championship Presented by AT&T — Ohio State’s 42-20 victory over Oregon at AT&T Stadium in Arlington, Texas – averaged 33,395,00 viewers and an 18.2 US household rating, according to Nielsen, delivering both the largest audience and highest rating in cable television history.

The National Championship game surpassed both College Football Playoff Semifinals from Jan. 1: the Allstate Sugar Bowl (28,271,000 viewers) and The Rose Bowl Game Presented by Northwestern Mutual (28,164,000 viewers), establishing the new most-watched cable program. In all, the first three games of the new College Football Playoff format (the beginning of ESPN’s 12-year agreement) are now the Top 3 most-viewed programs in cable history. Together, the CFB Playoff Semifinals and National Championship combined to average 29,812,000 viewers and a 16.0 US household rating. Additionally, ESPN has now televised the Top 20 programs in cable history. (chart below)

The College Football Playoff National Championship generated a 31 percent increase in viewership and a 26 percent increase in rating over the 2014 BCS National Championship: Auburn vs. Florida State (25,572,000 viewers & 14.4 rating). Additionally, the Buckeyes’ victory resulted in a 22 percent increase in audience and 19 percent gain in rating over the 2011 BCS Championship featuring Oregon vs. Auburn (27,316,000 viewers and 15.3 rating) which had ranked as the most-watched and highest-rated program in cable history before the new College Football Playoff debuted.

In the primary home markets of the two schools, the telecast delivered a 51.2 in Columbus, the No. 1 overall market, and a 37.6 in Portland, Ore., fourth overall. The top 10 metered markets (in addition to those of the competing teams) are the following: Columbus, Dayton (43.8), Cleveland (41.3), Portland, Birmingham (36.1), Cincinnati (26.5), Jacksonville (25.7), Knoxville (25.5), Greenville (24.1) and Atlanta (23.0).

In all, the National Championship set overnight post season college football records in 22 metered markets: Cincinnati, Cleveland, Columbus, Dallas, Dayton, Denver, Ft. Myers, Las Vegas, Los Angeles, Minneapolis, New York, Norfolk, Philadelphia, Portland, Raleigh-Durham, Richmond, Sacramento, Salt Lake City, San Antonio, San Francisco, Seattle and Washington, D.C.

The simulcast of ESPN’s main telecast of the College Football Playoff National Championship on WatchESPN attracted 1,161,000 unique viewers, 82,000,000 minutes viewed and average minute audience of 366,000. The usage represents an increase of 110 percent (553,000 unique viewers), 144 percent (33,600,000 minutes viewed), and 128 percent (160,000 average audience), respectively, over the 2014 BCS National Championship.

The CFP National Championship now stands as the best college football game ever on WatchESPN based on unique viewers, minutes viewed, and an average minute audience surpassing this year’s Sugar Bowl (912,000 unique viewers, 58.7 million minutes viewed, and an average minute audience of 256,000). It also ranks as the best non-World Cup event ever on WatchESPN.

“The inaugural College Football Playoff was a resounding success by all measures,” said John Skipper, ESPN President.  “Fans responded in record numbers across television and digital platforms. It’s been a great first year and we look forward to the opportunity to build upon the excitement as we continue our long-term commitment to this tremendous event.”

College Football Playoff Megacast

Beyond the traditional telecast, ESPN offered more than 12 ways to watch last night’s championship game through the CFP Megacast.” Collectively, ESPN2, ESPNU, ESPN Deportes and ESPNEWS, along with ESPN, combined to average 34,148,000 viewers and an 18.6 US household rating. This year’s “Megacast” increased viewership and ratings by 30 percent and 26 percent, respectively, over the 2014 BCS National Championship Megacast – the first multi-network telecast of this kind, which attracted 26,205,000 viewers and a 14.8 rating. Note: Television ratings for ESPN Classic, and ESPN Goal Line, which were part of the CFP Megacast, are not available.

The “CFP Megacast” on WatchESPN, which included five unique variations on ESPN3 in addition to the network’s simulcasts – combined to attract 1,406,000 unique viewers, 106,300,000 minutes viewed and average minute audience of 475,000. The usage represents an increase of 82 percent (773,000 unique viewers), 101 percent (52,900,000 minutes viewed) and 88 percent, (252,000 average audience), respectively, over the 2014 BCS National Championship Megacast.

ESPN Audio

An estimated 62,900 listeners tuned in on average to the National Championship game on the ESPN Audio Streaming Network, a projected increase of 86% from last year’s BCS National Championship.

Major Sports Telecasts in January Lead to Unprecedented Success for ESPN

ESPN was the most-watched cable network in primetime in 2014. The network followed up that milestone with its most-viewed week ever (Monday, Dec. 29, 2014 – Sunday, Jan. 4, 2015). ESPN has now televised the Top 3, and four of the Top 9, most-watched programs in cable history over the past 11 days, while claiming every telecast in cable’s all-time Top 20 (chart below).

Top 20 Most-Viewed Programs in Cable Television (Viewers)

RankDateProgramNetworkViewers (000s)
1.01/12/2015CFB/National Championship: Oregon-Ohio State^ESPN33,395
01/01/2015CFB/Sugar Bowl: Alabama-Ohio St. ^^ESPN28,271
3.01/01/2015CFB/Rose Bowl: Oregon-Florida St. ^^ESPN28,164
4.01/10/2011CFB/BCS Champ: Oregon-AuburnESPN27,316
5.01/07/2013CFB/BCS Champ: Alabama-Notre DameESPN26,380
01/06/2014CFB/BCS Champ: Florida St.-AuburnESPN25,572
7.01/09/2012CFB/BCS Champ: Alabama-LSUESPN24,214
10/05/2009NFL MNF: Green Bay-MinnesotaESPN21,839
9.01/03/2015NFL Wild Card: Arizona-Carolina^^^ESPN21,678
10.11/30/2009NFL MNF: New England-New OrleansESPN21,402
11.01/01/2011CFB/Rose Bowl: TCU-WisconsinESPN20,558
12.12/27/2010NFL MNF: New Orleans-AtlantaESPN19,137
13.10/27/2014NFL MNF: Washington-DallasESPN18,809
14.01/01/2014CFB/Rose Bowl: Stanford-Michigan StateESPN18,636
15.09/15/2008NFL MNF: Philadelphia-DallasESPN18,608
16.10/25/2010NFL MNF: NY Giants-DallasESPN17,953
17.01/02/2012CFB/Rose Bowl: Wisconsin-OregonESPN17,558
12/03/2007NFL MNF: New England-BaltimoreESPN17,522
19.09/27/2010NFL MNF: Green Bay-ChicagoESPN17,454
20.10/11/2010NFL MNF: Minnesota-NY JetsESPN17,313

^ = College Football Playoff National Championship

^^ = College Football Playoff Semifinal

^^^ = NFL Playoffs

 

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