Panthers-Broncos NFL Kickoff overnight rating down 7% from last year’s high

 

The Denver Broncos win over the Carolina Panthers in the NFL Kickoff game averaged a 16.5/29 overnight household rating/share, down 6.7 percent from the 17.7 overnight for Steelers-Patriots last year that tied a high and the lowest since 2013.

Top local markets:
Denver 46.9/74
Charlotte 33.2/52
Greensboro 27.1/42
New Orleans 24.1/35
Raleigh 22.7/37
Albuquerque 21.5/36
Greenville 21.2/34
Indy 21.0/36
Norfolk 20.7/34
Richmond 20.3/33

Kickoff game overnight ratings 2002-2016:

YearNetTeamsOvernight Rating
2016NBCPanthers-Broncos16.5
2015NBCSteelers-Patriots17.7
2014NBCPackers-Seahawks16.8
2013NBCRavens-Broncos16.2
2012NBC*Cowboys-Giants16.5
2011NBCSaints-Packers17.2
2010NBCVikings-Saints17.7
2009NBCTitans-Steelers13.8
2008NBC**Redskins-Giants10.1
2007NBCSaints-Colts13
2006NBCDolphins-Steelers13.5
2005ABCRaiders-Patriots13.1
2004ABCColts-Patriots12.6
2003ABCJets-Redskins14.5
2002ESPN49ers-Giants12.7

*Game aired on a Wednesday to accommodate Democratic convention

**Game started at 7pm to accommodate Republican convention.

 

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those market

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