Panthers-Broncos NFL Kickoff overnight rating down 7% from last year’s high

 

The Denver Broncos win over the Carolina Panthers in the NFL Kickoff game averaged a 16.5/29 overnight household rating/share, down 6.7 percent from the 17.7 overnight for Steelers-Patriots last year that tied a high and the lowest since 2013.

Top local markets:
Denver 46.9/74
Charlotte 33.2/52
Greensboro 27.1/42
New Orleans 24.1/35
Raleigh 22.7/37
Albuquerque 21.5/36
Greenville 21.2/34
Indy 21.0/36
Norfolk 20.7/34
Richmond 20.3/33

Kickoff game overnight ratings 2002-2016:

Year Net Teams Overnight Rating
2016 NBC Panthers-Broncos 16.5
2015 NBC Steelers-Patriots 17.7
2014 NBC Packers-Seahawks 16.8
2013 NBC Ravens-Broncos 16.2
2012 NBC* Cowboys-Giants 16.5
2011 NBC Saints-Packers 17.2
2010 NBC Vikings-Saints 17.7
2009 NBC Titans-Steelers 13.8
2008 NBC** Redskins-Giants 10.1
2007 NBC Saints-Colts 13
2006 NBC Dolphins-Steelers 13.5
2005 ABC Raiders-Patriots 13.1
2004 ABC Colts-Patriots 12.6
2003 ABC Jets-Redskins 14.5
2002 ESPN 49ers-Giants 12.7

*Game aired on a Wednesday to accommodate Democratic convention

**Game started at 7pm to accommodate Republican convention.

 

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those market

Leave a Reply