Panthers-Broncos Super Bowl 50 draws 49.0 overnight rating, down slightly from last year’s record

 

Last night’s Super Bowl with the Denver Broncos winning over the Carolina Panthers earned a 49.0/73 overnight household rating/share in Nielsen’s largest 56 markets., That’s down 1% versus last year’s 49.7 for New England-Seattle which set the record for overnight household rating, but was good enough for second-best overnight rating ever. Per CBS the game peaked with a 51.0/73 from 10:00-10:15p ET.

It’s risky to make predictions about what the final national viewership and household rating will be based on the metered market numbers…

Overnight Super Bowl ratings 2005-2016:

YearNetworkTeamsOvernight Rating
2016CBSPanthers-Broncos49.0
2015NBCPatriots-Seahawks49.7
2014
Fox
Seahawks-Broncos
47.6
2013
CBS
Ravens-49ers
48.1
2012
NBC
Giants-Patriots
47.8
2011
Fox
Packers-Steelers
47.9
2010
CBS
Saints-Colts
46.4
2009
NBC
Steelers-Cardinals
42.1
2008
Fox
Giants-Patriots
44.7
2007
CBS
Colts-Bears
42.0
2006
ABC
Steelers-Seahawks
42.1
2005
Fox
Patriots-Eagles
43.4


Here’s the list of final household rating and viewership numbers for past Super Bowls.

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those markets. The share is the percentage of the households that were watching TV at the time.

Example: a 21 household rating with a 40% share means that on average 21% of all the households (in those 56 markets) were tuned-in and that 40% of the households watching TV were tuned-in. 

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