Last night’s Super Bowl where the New England Patriots defeated the Seattle Seahawks earned a 49.7/72 overnight household rating/share in Nielsen’s largest 56 markets. Thats up 4% versus last year’s (Denver-Seattle) Super Bowl overnight rating which drew a 47.6 rating in the top 56 markets, and is the highest overnight rating on record for the Super Bowl.
The previous record was 2013’s Ravens-49ers which drew a 48.1 overnight rating.
Last year’s overnight rating was the lowest since 2010, despite winding up as the most-watched Super Bowl of all time, so while it’s risky to make predictions about what the final numbers will be based on the metered market numbers, Super Bowl XLIX certainly looks on track to break more records.
Overnight Super Bowl ratings 2005-2015:
Here’s the list of final household rating and viewership numbers for past Super Bowls.