Patriots Super Bowl LI draws 48.8 overnight rating, down slightly from Panthers-Broncos last year

 

Last night’s Super Bowl with the  New England Patriots dramatic comeback win over the Atlanta Falcons in the first Super Bowl to go to Overtime drew a 48.8/72 overnight household rating/share in Nielsen’s largest 56 markets., That’s  down .4 percent (less than half of 1%)  versus last year’s 49.0 for Denver’s blowout of the Carolina Panthers.

Overnight Super Bowl ratings 2005-2016:

YearNetworkTeamsOvernight Rating
2017FoxPatriots-Falcons48.8
2016CBSPanthers-Broncos49.0
2015NBCPatriots-Seahawks49.7
2014
Fox
Seahawks-Broncos
47.6
2013
CBS
Ravens-49ers
48.1
2012
NBC
Giants-Patriots
47.8
2011
Fox
Packers-Steelers
47.9
2010
CBS
Saints-Colts
46.4
2009
NBC
Steelers-Cardinals
42.1
2008
Fox
Giants-Patriots
44.7
2007
CBS
Colts-Bears
42.0
2006
ABC
Steelers-Seahawks
42.1
2005
Fox
Patriots-Eagles
43.4

Top local markets per Fox Sports’ Michael Mulvihill:

1. Pittsburgh – 57.9

2. Buffalo – 57.2

3. Atlanta – 57.0

4. Norfolk – 55.9

5. Richmond – 55.7

6. Milwaukee – 54.8

7. Providence – 54.6

8. Boston – 54.3

9. Indianapolis – 54.1

10t. Minn / Harrford – 54.0

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those markets. The share is the percentage of the households that were watching TV at the time.

Example: a 21 household rating with a 40% share means that on average 21% of all the households (in those 56 markets) were tuned-in and that 40% of the households watching TV were tuned-in. 

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