PBC Boxing primetime NBC overnight down 4% from April 11 telecast and 26% from March 7 premiere

 

PBC Boxing in Primetime scored a 1.86 overnight rating.  That’s down 4% from the 1.94 overnight rating on April 11th in primetime and down 26% from PBC’s primetime premiere on March 7 that scored a 2.53 overnight rating. Update: while the overnight rating was only down 4% from April, nationwide viewership was down 21%.

Top Markets household rating/share:

  1. Cincinnati, 4.1/8
  2. Oklahoma City, 3.4/6
  3. New Orleans, 3.2/5
  4. Tulsa, 3.0/6
  5. Greenville, 2.9/5
  6. Albuquerque, 2.8/6
  7. Baltimore, 2.8/5
  8. Las Vegas, 2.7/5
  9. Sacramento, 2.7/6
  10. San Antonio, 2.7/5.

More info via NBC Sports:

In metered-market results, which are time zone-adjusted, last night’s NBC Sports 8:30-11 p.m. ET telecast of “Premier Boxing Champions,” with bouts featuring Adrien “The Problem” Broner vs. “Showtime” Shawn Porter and Errol Spence Jr. vs. Phil “The Italian Sensation” Lo Greco, posted a 1.86 rating, 4 share in household results from the 56 markets metered by Nielsen Media Research,

· The metered-market household rating for “PBC” on NBC increased every half hour, peaking at a 2.56 from 10:30-11pm ET for the final rounds of the Broner-Porter bout and Porter’s unanimous decision over Broner. That 2.56 for the peak half hour topped by +8% the peak for the prior “PBC” telecast on NBC April 11 (2.38).

· From its first half-hour to its fifth, “Premier Boxing Champions” on NBC grew by +88% in metered-market households (1.36 to 2.56). In adults 18-49 in the 25 markets with Local People Meters, the increase from first half-hour to fifth was +86% (0.7 to 1.3).

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those markets. 

This article has 2 Comments

  1. PBC is way to professional in a way it’s good. But you have to let fighters be them walk out with there music entourage and let then talk shit to each other. The best fighters you can put on PBC Is Broner, Garcia, Thurnman. In they don’t like Broner being Broner that’s what I hate the most. I love the dancing in unprofessional stuff Broner do it keeps me entertained.

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