Pro Bowl overnight ratings down 16% in move to ESPN


Looks like not facing the Grammys was not enough to offset the Pro Bowl’s move to ESPN.

The Pro Bowl earned a 5.6 overnight rating last night vs last year’s 6.7 overnight household rating. Last year the Pro Bowl went head-to-head with the Grammy Awards but the game aired on NBC. @AustinKarp of SBJ reports this is way below the 7.9 ESPN drew in 2010 and the lowers since CBS garnered a 5.1 in 2007 when the game was on a Saturday night *after* the Super Bowl.

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those markets. The share is the percentage of the households that were watching TV at the time.

Example: a 21 household rating with a 40% share means that on average 21% of all the households (in those 56 markets) were tuned-in and that 40% of the households watching TV at the time were tuned-in. 

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