Ryder Cup Sunday viewership was way up vs 2014, but down vs 2012


Sunday’s Ryder Cup coverage on NBC averaged 4.3 million viewers from Noon-6 p.m. ET in Nielsen Fast National numbers. That’s up 95% versus 2014 when the Ryder Cup was in Scottland (and aired between 7 a.m. to 12:40 p,m ET) but down 22% vs 2012  when the event was at Medinah outside of Chicago (and aired from12:30-6:07 p.m. ET).  Yesterday’s telecast peaked with 6.4 million viewers between 5-5:15 p.m. ET.

Other Ryder Cup highlights via Golf Channel PR:

·   Across all three days, the 2016 Ryder Cup totaled 35.1 million live minutes, 487,000 unique devices, and an average minute audience of 22,000 across all digital platforms.  The average minute audience of 22,000 users ranks as the highest for any NBC and Golf Channel event on record (NBC’s inaugural coverage of The Open had an average minute audience of 18,000).

·  Golf Channel’s Live From the Ryder Cup on Sunday evening following play posted a .31 overnight rating (6-9:15 p.m. ET), +121% vs. 2014 at Gleneagles and +82% vs. 2012 at Medinah.

·  On Friday with Day 1 of the Ryder Cup, Golf Channel posted its most-watched day in history, since the network was founded by Arnold Palmer more than 21 years ago, with 673,000 average viewers. Golf Channel was the No. 1 cable sports network by 319% in Total Day.

·   Golf Channel’s coverage posted 1.3 million average viewers per minute and a 0.94 U.S. HH rating across the nearly 11 hours of coverage.  Golf Channel ranked as the No. 2 cable network during coverage (8:30 a.m.-7 p.m. ET).

·   Full day coverage of Day 1 on Golf Channel was +30% vs. cable coverage Friday at the 2016 U.S. Open on FS1 (8 a.m. – 5 p.m. ET; 999,000 average viewers, 0.73 U.S. HH rating).

·   Golf Channel’s coverage of the afternoon session (1:30-6:56 p.m. ET, 1.5 million average viewers) was +13% vs. Friday at 2016 PGA Championship on TNT (1-7:30 p.m. ET; 1.320 million average viewers, 0.95 U.S. HH rating)

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