Steelers-Patriots NFL Kickoff ties overnight ratings high (updated)

 

The New England Patriots win over the Pittsburgh Steelers posted a 17.7/30 overnight rating/share per NBC Sports. That ties the record for the NFL Kickoff Game with 2010’s game and is 5% better than last year’s Kickoff game.

YearNetTeamsOvernight Rating
2015NBCSteelers-Patriots17.7
2014
NBC
Packers-Seahawks
16.8
2013
NBC
Ravens-Broncos
16.2
2012
NBC*
Cowboys-Giants
16.5
2011
NBC
Saints-Packers
17.2
2010
NBC
Vikings-Saints
17.7
2009
NBC
Titans-Steelers
13.8
2008
NBC**
Redskins-Giants
10.1
2007
NBC
Saints-Colts
13.0
2006
NBC
Dolphins-Steelers
13.5
2005
ABC
Raiders-Patriots
13.1
2004
ABC
Colts-Patriots
12.6
2003
ABC
Jets-Redskins
14.5
2002
ESPN
49ers-Giants
12.7

*Game aired on a Wednesday to accommodate Democratic convention

**Game started at 7pm to accommodate Republican convention.

Top ten local markets per NBC:

  • Boston 39.5/62
  • Pittsburgh 34.5/51
  • Providence 34.1/51
  • Baltimore 24.4/39
  • Richmond 23.9/36
  • Norfolk 23.4/37
  • Buffalo 23.2/37
  • West Palm Beach 22.4/39
  • Cleveland 21.7/33
  • Denver 21.7/38

Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen television markets. The 56 markets (out of 210 total) account for about 70% of the US TV-viewing population. The  overnight household rating is  the percentage of the households that were tuned-in in those market

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