(Updated) The Masters final-round up vs 2014 but down 6% vs 2013

April 13, 2015

Update: CBS said the final round coverage on Sunday averaged 14 million viewers according to Nielsen fast national ratings. Up big from last year’s 11.1 million  when Tiger didn’t play but down from the 14.7 million in 2013. Viewing peaked at 17.7 million from 6:30-7p ET.  In the fast nationals (which encompass all 210 Nielsen markets, the overnight ratings are only for the top 56 markets) the final round averaged…


Masters Third-Round Coverage Scores Best Overnight Rating since 2011

April 12, 2015

Saturday’s coverage of The Masters on CBS drew a 6.5/16 overnight household rating/share, up 48% from the 4.4/11 for last year’s coverage when Tiger Woods didn’t play. It was the highest third-round overnight for CBS since 2011 when it scored a 6.8/16 rating/share. Saturday’s coverage peaked with a 7.0/17 rating/share from 5-6pm ET. Overnight household rating = the live+same day DVR overnight metered-market household rating from the top 56 Nielsen…