Kentucky Derby TV ratings

142nd Kentucky Derby Draws 15.5 million viewers for Nyquist win

May 10, 2016
0 comment

Saturday’s 141st running of the Kentucky Derby averaged 15.5 million viewers from 6:21-7:08p with peak viewing of 17.9 million viewers between 6:45-7:00p. The 15.5 million was down 3% from last year’s 16.0 million It scored a 9.0/21 national household rating/share, down 6% from last year’s 9.6/23. Kentucky Derby Viewership 1989-2016: Year Network Viewers Winner 2016 NBC 15.5 million Nyquist 2015 NBC 16.0 million American Pharoah 2014 NBC 15.3 million California Chrome 2013 NBC 16.2 million…

Read More >>

Kentucky Derby overnight ratings down 14%

May 8, 2016
0 comment

NBC Sports reports that Nyquist’s Kentucky Derby win did a 9.3/21 overnight household rating/share, down 13.8 percent vs last year’s 10.8/24 overnight.  Last year’s overnight was the highest since 2002. Top local markets for NBC coverage of Kentucky Derby: Louisville 33.7/62 Cincy 16.6/33 Ft. Myers 16.5/30 West Palm 14.6/27 Tampa 14.2/29 Buffalo 13.6/25 Richmond 13.3/26 Pitt. 13.1/28 Hartford 12.5/24 Denver/Orlando/Jacksonville 12.2 Overnight household rating = the live+same day DVR overnight metered-market household…

Read More >>

The Kentucky Derby still draws a crowd (TV Viewership 1989-2015)

May 6, 2016
0 comment

After decades on ABC, the Kentucky Derby moved to NBC in 2001 where it has been since and NBC reversed a decades long downward viewership trend on ABC. NBC did that in part by measuring the telecast window a bit differently than ABC had, but it’s important to note the NBC numbers below are *not* merely the actual race which runs a bit over two minutes. Last year’s average viewership of 16 million, for…

Read More >>

Kentucky Derby Draws 16 million viewers, 3rd Best Since 1989

Saturday’s 141st running of the Kentucky Derby averaged 16.0 million viewers from 6:16-7:02p with peak viewing of 17.9 million viewers between 6:30-6:45p. The 16.0 million was up 4% from last year’s 15.3. It scored a 9.6/23 national household rating share, up 2% from last year’s 9.4/22. Year Network Viewers Winner 2015 NBC 16.0 million American Pharoah 2014 NBC 15.3 million California Chrome 2013 NBC 16.2 million Orb 2012 NBC 14.8…

May 5, 2015
0 comment
Read More >>

Lots of people still love the Kentucky Derby (TV Viewership 1989-2014)

May 2, 2015
0 comment

After decades on ABC, the Kentucky Derby moved to NBC in 2001 where it has been since and NBC reversed a decades long downward viewership trend on ABC. NBC did that in part by measuring the telecast window a bit differently than ABC had, but it’s important to note the NBC numbers below are *not* merely the actual race which runs a bit over two minutes. Last year’s average viewership of 15.3 million,…

Read More >>