NASCAR Sprint Cup Kentucky, Wimbledon Women’s Finals, UFC Prelims lead cable sports for Saturday July 11, 2015

July 14, 2015

NASCAR Sprint Cup racing’s Quaker State 400 at Kentucky Speedway led viewership of  Saturday’s cable sports programming with 3.216 million viewers and a 0.6 adults 18-49 rating on NBCSN. The pre-race coverage averaged 1.712 million and the post-race coverage average 1.075 million viewers. Nearly six hours of coverage on ESPN of Serena Williams win in the women’s finals at Wimbledon, which included an encore telecast averaged 1.428 million. At least for Nielsen/advertising…

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