Overnight ratings for Olympic Opening Ceremony were brutal: “tape delay” or “just don’t care?”

August 6, 2016

NBC averaged a 16.5 overnight rating from 8-11:30 PM. Reasonable people can argue over the cause (tape delay, don’t care, streaming, Trump vs Hillary, Netflix, etc) but there’s no arguing the numbers are way down from 2012 (London) and other recent opening nights and that NBC PR and executives are having a rough morning. I’m team “just don’t care.” NBC says there was 42,000,000 minutes of streaming but that works…